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CASE STUDY ON MARKET EXPANTION STARTEGIES OF MARUTI UDYOG,[object Object],Presented by:,[object Object],Ajay Kumar,[object Object],Munish Kumar,[object Object]
[object Object]
Plant was established at Gurgaon in Haryana,[object Object]
Maruti Gypsy in 1985
SMC’c share increased from 26% to 40% in 1987
Maruti 1000 launched in 1990
Liberalization of Indian economy in 1991
Maruti Zen launched in 1993
Delicencing of passenger car industry in 1993,[object Object]
[object Object],[object Object]
Difference of opinion between GOI and SMC regarding appointment of MD in 1997
Production reached 2 million cars in 1997
Maruti baleno and wagonR launched in 1999
Alto Lx and Alto Vx1 launched in 2000, production reached 3million,[object Object]
Alto declared Best selling car in India in 2004
Unveils Versa Variant At Rs 3.27 Lakh in same year
Launched “2599’, &“Teacher plus” schemes to increase sales of M-800,[object Object]
SWOT Analysis of Maruti Udyog,[object Object]
TOWS MATRIX,[object Object]
GENERIC COMPETITIVE STRATEGIES,[object Object],Lower cost                                                    Differentiation,[object Object],Broad target,[object Object],Narrow ,[object Object],target,[object Object]

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