This case study analyzes the market expansion strategies of Maruti Udyog (MUL), India's largest passenger car manufacturer, established in 1982 as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Some key points: 1. MUL launched its first model, M-800, in 1983 and saw increasing success with additional launches like the Maruti Gypsy in 1985. Production reached 1 million cars by 1994. 2. MUL faced competition following the liberalization of the Indian economy in 1991 and the de-licensing of the passenger car industry in 1993, which allowed global players to enter the market. 3. By 2002, Suzuki increased its stake in MUL