The Big Picture
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Look at the Digital Transformation of News as of May, 2008. A seminar for APME/ONA Newstrain.
![The Big Picture 2008 Journalism, audience and advertising on the Web Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News [email_address]](https://image.slidesharecdn.com/the-big-picture-1210621428309516-8/85/The-Big-Picture-1-320.jpg)
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The Big Picture
- 1. The Big Picture 2008 Journalism, audience and advertising on the Web Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News [email_address]
- 3. Web 1.0: The good old days Domain name speculation (Netscape) Search Boost A few large sites (DoubleClick) Ad Distribution Read (Britannica online) Engagement Client/Server Architecture Static (HTML) State Page (article) Unit of Content Geeks Audience Web 1.0 (1993-2003)
- 4. Web 2.0: The interactive Web SEO (Google) Domain name speculation (Netscape) Search Boost The entire Web (Google AdSense) A few large sites (DoubleClick) Ad Distribution Write/Contribute (Wikipedia, Flickr) Read (Britannica online) Engagement Web services (syndication) Client/Server Architecture Dynamic (XML, Ajax, RSS) Static (HTML) State Data (mashup, widget) Page (article) Unit of Content Everyone Geeks Audience Web 2.0 (2003-2010) Web 1.0 (1993-2003)
- 7. The newspaper.com audience is aging Source: Belden Associates, ‘Be Web Now’
- 10. Social networks exchange news
- 11. Social networks exchange news
- 12. Social networks recommend sites
- 13. Social networks recommend sites
- 14. Social networks collaboratively edit
- 15. Social networks collaboratively edit
- 17. An audience of ‘fly bys’ Source: 2006 McKinsey survey of 2,100 US Customers
- 20. Access is more important than quality Source: 2006 McKinsey survey of 2,100 US Customers
- 21. Info sought from newspaper.coms Source: NAA Digital Edge report, 2006 12% (Men) Financial/investment info 30% (Women, 18-54s) Lifestyle info (fashion, etc.) 30% (Men, 55+) Political coverage 46% (Men) Sports scores or information 46% National or international news 55% (Women, 18-54s) Local entertainment information 63% Weather 73% (Women higher) Local or community news 74% Breaking news 96% Any news content
- 31. Home pages emphasize service
- 32. News is a feed – like electricity
- 33. Data centers provide utility
- 34. Mobile becomes a lifeline
- 35. Business info goes actionable
- 36. If you help watchdog, we help you
- 39. Press becomes ‘press sphere’ Source: Jeff Jarvis, Buzzmachine
- 40. A story is a point on a news timeline Source: Jeff Jarvis, Buzzmachine
- 44. Seeding Cit J sites works better Five part-time posters and moderators
- 48. It’s reporting with a network “ This is still about managing relationships. Reporters are naturals at that - but not usually in an online environment. A beat reporter needs to go where the people are, meet them on their own turf, or provide a space where they can be comfortable.” -- David Cohn, BeatBlogging.org
- 50. News sites link out
- 51. Inline links offsite increase
- 52. NYTimes.com: We ‘edit the Web’
- 55. Source: eMarketer, Oct. 2008
- 57. 2012: Video ads, paid search dominate local Source: Borrell Associates Inc. Feb. 2007