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Information system in marketing Presanted By: Ajay Kumar Sahu Pinki Kumari
Definitions Data Raw facts such as an employee’s name and number of hours worked in a week, inventory part numbers or sales orders. Information A collection of facts organized in such a way that they have additional value beyond the value of the facts themselves. Data Information $35,000  12 Units $12,000  J. Jones Western Region $100,000  100 Units  35 Units Data Processing Salesperson: J. Jones Sales Territory: Western Region Current Sales: 147 Units = $147,000
Marketing Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research ,[object Object]
The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terminology of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research Techniques ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is MKIS? ,[object Object]
The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager
The components of a computerised MKIS ,[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion Information Systems are indispensable to the business, industry, academia and any organization to meet the future challenges

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Information system in marketing333

  • 1. Information system in marketing Presanted By: Ajay Kumar Sahu Pinki Kumari
  • 2. Definitions Data Raw facts such as an employee’s name and number of hours worked in a week, inventory part numbers or sales orders. Information A collection of facts organized in such a way that they have additional value beyond the value of the facts themselves. Data Information $35,000 12 Units $12,000 J. Jones Western Region $100,000 100 Units 35 Units Data Processing Salesperson: J. Jones Sales Territory: Western Region Current Sales: 147 Units = $147,000
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager
  • 12.
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  • 14.
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  • 16. Conclusion Information Systems are indispensable to the business, industry, academia and any organization to meet the future challenges