This is the presentation on Franchisee of Amul Scooping parlor for Retail Management ( MMS Marketing)

1. FRANCHISEE

2. GROUP MEMBERS Pankajshukla Jeet Pradhan Ajit Singh Mahesh Gattani HimanshuDubey

3. PRODUCTS

4. Introduction Amul – The Taste of India AMUL means “priceless” Multi-dimensional impact on rural economy and society The First cooperative was the result of a farmer SardarVallabhabhai Patel vision to organize farmers.

5. Established in 1946-Two societies collected 250 litres of milk Competed with Polson’s to supply milk to Bombay. 1952- Bombay government terminated Polson’s contract and signed with AMUL. 1955-Dairy and milk powder plant was established with aid from the united Nations children’s Fund (UNICEF) 1960-Amul pioneered production of milk powder and baby food from buffalo milk

6. Today AMUL members supply more than 1 million litres of milk per day. AMUL sells 400 tones of cattle feed everyday Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organization. Amul initiated the dairy co-operative movement. Today this movement in 70000 villages in over 200 districts in India

7. THE GROWTH ERA Amul Dairy has organized over 10,000 villages cooperatives. Rise in export of Amul products. Every day Amul collects 4,47,000 litres of milk Today,173 milk producers cooperative unions and 22 federations play a major role Revenue $2.15 billion (2010-11)

8. Amul Ice Creams Launched on 10th March,1996 in Gujrat 1997-Mumbai 1998-Chennai Rolled out Nationally in 1999 Achieved No.1 position in 2001 Market share of Amul ice cream is 38% Organised ice cream industry turnover is around Rs. 1000 Cr The market is witnessing a booming growth rate of 12-15% annually.

9. Amul Scooping Parlours Keep up with latest trend One can enjoy world class ice creams, Sundaes, shakes and other ice cream concoctions In a cozy and nice ambience Scooping Parlours across the country including Mumbai, Chennai, Delhi, Bengaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore Well received by customers and are doing upbeat business

10. Some of the recipes on offer at these Parlours are: Simply Delicious Ice Cream Scoops Double and Triple Sundaes Double Swirl/Magic Swirl Thick Shakes AmulKool Drinks

11. Brand Elements of the Scooping Parlor Franchisee requires around 300 Sq. Ft. space at a premium location. Air-conditioned parlor with toughened glass installation at the entrance Wall claddings with Green Lam Laminates of fiesta color (Saffron Hue) Signature A made from stainless steel at the entrance Neon sign with Amul in acrylic letters as per standard specifications Interiors with vinyl posters & price list POS with retailing software

12. Equipments Required Equipments Cost in Rs. Scooping Cabinet with SS bowls 30000 Waffle Cone Machine 13000 Mixer/Grinder 3000 Cone Holder/Toppings Tray for 1000 placing Sauces, Nuts etc. Visi-Coolers 28000 Deep-Freezers - 2 Nos. 50000 POS Machine 25000 Total Cost 150000

14. Advertising - Done by company itself

15. Royalties - Don’t have to pay

16. Designing of outlet – Rs 116 sq ft Technical Knowledgeis not required , Company provides induction and training to franchisee

18. Number of years – 3 years

19. Time – Pay at lumpsumMonthly Report

21. Space requirements - Min 300 sq ft

25. Commonly known (Aware)

27. Book Keeping – Provided by Franchisor

28. Equipment maintenance - Specified company

29. Troubleshooting –Different helpline numbers for different issuesE.g.. Damage due to uncertainty(PCR handle)