Aji Issac (Founder & CEO, TechShu - End to End Digital Marketing Agency) talked about Digital Marketing Mix for different type of companies and different phases of business. The video will also be uploaded soon.

2. My Topic:Understanding Digital AnimalsFor the Golden Rush Oops! let me give my Introduction before that.

3. About me Born on 26 September 1932. After the Partition of India, my family migrated to Amritsar, India. Studied Economics and got my bachelor's and master's degrees in 1952 and 1954 Then University of Oxford. The title of my doctoral thesis was "India’s expert performance” appointed the Governor of the Reserve Bank of India And ….

4. Confused?

5. Don’t be! I am not Him Like your venture, I am unique, I have a story of my own. I took the challenge: Christian Youth Camp My biggest success: I failed in St XaviersMathsHons I loved computers I kinda Hated Eco Times I got interested in Business. Then End Result & Customers, it was the real WOW! Their smile was motivating!

6. My first venture (2002) with 3 of my friends.

7. 2003 – 3rd Year of MCA++ (Job for a color mobile) I joined Grmtech as the first employee to Buy Sony Ericsson T610. I loved working So worked till 2008 We kept Changing my profile from Programmer, Architect, Marketing, Community .. Settled for Grmtech Leader .

8. I left after buying Nokia N95 2007 end I bought Nokia N95 and early 2008 left Grmtech Service Industry from Product Industry.

9. Service Industry was different Was tough with proper Application, processes. Amazing Learning experience. Our department got closed. We LOST our jobs!

10. The EXTRA Push – Formed TechShu PrabhanjanPanigrahi(Co-founded) Rajesh Rana Wifey joined TechShu just happened TechShu = Tech + SHU Shu = reciprocity, one word that defines life, “Do to others as you want it to be done to you”

11. Today I am here as Digital Marketing Evangelist

12. Topic: Making Right Digital Marketing Strategy It depends on Phase of your business. Strength of your business. Current focus of your business. And many other parameters. Let me cover it one by one after introducing the Animals.

13. Animal #1: SElephantO Search Engine O (O for Organic): Heavy weight stuff

14. Factors: Keyword Research Content (King) Information Put everything under the website. Links (Each link is like Votes) Popular Trust Topic Signals than Data – Don’t earn a crore in a month, start slow.

15. 3 Takeaways Get links from all possible ways Day #1: All PR with links Motivate people to add content on Site Employee Clients Visitors Learn Keyword Research Buying Keywords Vs Research Keywords Google adwords Keyword Suggestion Tool

16. Mix-o-Phase

17. Animal #2: Deer (Affiliate Marketing)

18. Factors: Affiliates (Website) Affiliates (Third Party) Use Search Engine for Partners Use Social Media for Partners Make partners everywhere!

19. 3 Takeaways Affiliate Marketing should be sustained till the Establishment stage. Affiliates can also bring links, SEO value  Every visitor can be converted to Marketing person. Hard efforts will bring in results.

20. Mix-o-Phase

21. Animal #3: HORSE(Paid Ads) Fast CPM, PPC, CPA, CPL, CPS

22. Factors: Keyword Research Landing Pages Interrupt vs Search Explore beyond Search Engine Ads Facebook ads (Targeting segment), Interrupt ads Contextual ads

23. 3 Takeaways Don’t always go for Search Ads, Understand the decision Tree & mind process. Go slow, focus on long tail buying keywords, high search volume or low search volume doesn’t matter here. Explore beyond Google adwords(130 characters)

24. Mix-o-Phase

25. Animal #4: Cow(Social Media) Everyone wants to Milk it Like Teen Sex

26. Factors: Social media is like putting light on you, it can’t make you attractive, be attractive. Be Human – Listen, Talk, Engage (Don’t promote) It is P2P (People to People), Don’t be afraid to come forward as the person. No policies yet, so BEWARE!

27. 3 Takeaways Do have your presence (Purpose) Satisfy OR Refer (third eye) Bookmark it for later use, I liked you but not today, will buy later. Understand yourself, if you and your business is not attractive, use sparingly. ROI is huge, very huge. Still not 100% measureable as the returns are long term.

28. Mix-o-Phase

29. Animal #5: Dog(Brand Reputation Management) This is hot these days as people are talking about you every where. Takeaway: Google alerts, RSS feeds

30. Advantage of Digital Marketing It is a number game, Easy to track and measure. That’s the future, from TVs, Mobile, Workspace everything is getting integrated. It is gold rush Easy to do Easy to learn, a lot of information available

31. 3 Bonus Do learn it yourself during your startup phase. Understand Analytics Think beyond content, web is very technical, to use the power of web you need to understand technology too.

32. Digital Marketing Strategy SEO, PPC, Affiliate, Social Media, Reputation Management, Web Product

33. Steps for Strategy Making Put the Goals for 3 months Pick the channel for it, decide the budget for it. Go inside each channel and see what can be done to achieve the target. Measure it & Revaluate it monthly.

34. Key points Keywords Channels Budget (Organic, Paid) Metrics (Efforts & Results)

35. Too Short time for in-depth