The Ruckus Client Portfolio is just a small sample of a variety of different types of marketing that Ruckus is involved in. From print media, to web development, Ruckus Marketing is a full service agency that can handle any project.
2. HEALTHCARE
MedeFile Inc. At the highly anticipated SmallCap Expo in Miami, MedeFile’s branding was described as “the hit of the show”
.
Trade Show Booth Banners Logo Design Project Highlights
An emerging medical company that is paving the way in medical record storage - MedeFile manufactures
and delivers USB storage drives to its customers with each individual’s medical records pre-loaded and
WHERE secured on each drive. Data is easily transportable and ready for use in any emergency. Ruckus Marketing
YOUR MEDICAL RECORDS ?
successfully produced a trade show booth, multiple advertising campaigns, and a clean and sophisticated
website to deliver qualified customers to the service.
2 Color Packaging
MedeDrive
HOW
WORKS
THE
LATEST
IN
ACTIVEWEAR
Athlete Segmentation Website
3. EVENT PRODUCTION
HSBC Bank Over 120 people attended a highly exclusive cinema event for HSBC Premiere Clients.
Sealed Envelope Project highlights
HSBC is the largest financial institution in the world, a household name worldwide, and have the
resources to remain in the top spot.
Ruckus Marketing provides HSBC with numerous branding and customer appreciation events.
Featuring two events per year with a highly exclusive list, our first event was a high level banquet held
in a beautiful solarium in Morris County, NJ. After the success of the first event, Ruckus organized
the closing of a movie theater for a red carpet event - complete with the lights, cameras and action.
Envelope Unfolds to HSBC Logo
Invitation 5x5
Open Envelop with Invitation 5x5
4. INTERNET MARKETING
MULTIMEDIA PRODUCTION
Imperial Jets Since ImperialJets.com has launched, quality lead generation has shot up a proven 525%.
Brochure Cover Project Highlights
Private Jet Charter Service is a fiercely contested marketplace with highly capitalized competition. Ruckus
Marketing developed a complete brand with the trimmings one would expect from such a luxury provider.
In addition to the brand, Ruckus Marketing implemented a remarkable marketing strategy complete with an
industry superior web presence. Traffic to www.imperialjets.com has since exploded with more than 80% of
that traffic representing “quality” leads. Additional collateral and multimedia production have completed a
package that epitomizes the royal treatment clientele receive when chartering with Imperial Jets.
Panoramic Spreads
www.imperialjets.com
Rear Cover
5. PACKAGE DESIGN
Legacy Brewing Corporation As of September 2008, gross revenue is up 24% with projections at 42% for the year.
Project Highlights
Legacy Brewing Corporation is a craft beer brewery that reached out to Ruckus Marketing for complex
packaging designs and an intelligent marketing strategy. Art direction required massive foresight, with not
only the consumer, but government regulations in mind. Ruckus now oversees eight Legacy Brewing beer
brands currently being sold in the northeast. Sales have grown significantly in 2008, with projected gross
sales to grow 42% compared with an overall growth rate of 11% for the craft beer sector.
6 Packs/12 oz. Bottles
22 oz. Bottles
Reading Premium Store Front Posters
Hand Drawn Hoptimus Prime Advertisement
6. ENVIRONMENTAL GRAPHICS/PRODUCTION
ilex Services Printing and Production for the iLex Services Brochure achieved FSC certification - a prestigious “green” achievement.
Project Highlights
Reducing the carbon footprint wherever possible is a major initiative at Ruckus Marketing. However, for “green” to
be sustainable in business, the quality and cost of going green must match the expectations of traditionally producing
Brochure
material. Ilex Sweeping contacted Ruckus Marketing with a sterling green reputation. After organizing and implementing
a printing and production run that was above and beyond traditional green production methods, the project achieved FSC
certification. FSC certification requires that a printed piece leave little or no impact on the environment. Simply using
soy based inks is not enough to have a project FSC certified. For our work with Ilex Services, trees were re-planted to
counteract the paper-use and printing waste was reduced by as much as 80%. And the quality and price? Identical and in
many ways superior to traditional printing press runs.
Business Card
7. TRADESHOW PRODUCTION
Carlos Falchi Weekend sales at a recent Carlos Falchi Trade Show netted $972,000 off of a $70,000 booth and design investment.
Project Highlights
Carlos Falchi has changed the landscape of accessory design. For more than three decades, he has earned
international acclaim as an innovative designer of modern, cutting-edge handbags and accessories. Ruckus
Marketing currently designs and implements a variety of marketing work for the pioneer designer. A recent
trade show exhibit at the Jacob Javitz Center in NYC resulted in a phenomenal amount of sales totalling nearly
$1 million for the duration of the weekend.
Fall -Winter Catalog
8. INTEGRATED BRANDING PROGRAMS
Community Talent Integrated street teams are a Ruckus specialty and allow our clients to reach consumers in a unique and uninterrupted style.
Project Highlights
Community Talent is a game-changing social networking website dedicated to creative talents across
the country. Musicians, comedians, venues and other artists have the opportunity to display, distribute,
Promotional Giveaways
advertise and sell a variety of creative endeavors. Ruckus Marketing was contracted to develop and
implement an integrated guerilla marketing campaign geared towards the 18-35 year old demographic.
The campaign was implemented throughout the NYC area and the variety of creative products and
giveaways, along with professionally trained street teams on the ground enabled the product to have a
voice otherwise impossible in today’s cluttered markets..
Venue Advertisement
9. MEDIA BUYING
CABLE ADVERTISING
Sport Honda Powerhouse After implementing Ruckus Marketing’s strategic media plan, November and December 2007 sales rose 20%.
Project Highlights
NJ’s largest Honda Motorcycle dealership in the northeast was in need of a Marketing Plan that developed
marketing opportunities both consistently and effectively. Ruckus Marketing undertook this project and
Handle Bar Hanger
developed -- among other things, custom handlebar hangers and a successfully implemented Outdoor
Advertising Campaign that featured billboards both on major interstates and local highways.
Immediately following the start of the campaign, Sport Honda Powerhouse had its best months of
November and December in the dealerships history. All designs were also approved for Honda Co-op
funds, ensuring that the client received the maximum amount of funding from the appropriate sources.
Media Strategy
Sport Honda Powerhouse
Annaul Media Plan
NJ Turnpike Billboards
Media Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Percentage of $
Inexpensive/Effective Outdoor (Stationary) 35%
Inexpensive/Effective Outdoor (Rotarary) 20%
Selective/Localized TV 15%
Legitimization Public Relations 5%
quot;Call to Actionquot; Direct Mail 10%
Internet Presence Internet (PPC) 5%
Generate quot;Buzzquot; Guerilla Marketing 5%
Special Events Newark Bears Promotion 2%
Other Miscelenous 3%
100%
* All costs are planning costs and subject to change based on final negotiations
Side of NJ Bus
10. 66 Maple Ave. Morristown, NJ 07960 www.ruckusmarketing.com 973-845-2361
