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Companion for Second Life
www.2nL.co
Ajay Pal Singh, CEO and Co-Founder
Problems in Eldercare
Need someone to care for them Reminders
Family can’t see inside
home of elder parent
staying alone
They need to talk to someone
smile@2nl.co angel.co/second-light
Problem
smile@2nl.co angel.co/second-light
Elder people
need solutions
built for THEM
Our Solution – An Open Platform
• Social media
connect
• Connected with
family, friends
• Smart reminders
• Curated to-do lists
• Concierge
• Encrypted data
exchangesmile@2nl.co angel.co/second-light
Market Size – Elder care services
(USA)
US$275
billion
2013 US$319.5
billion (5.2%
growth rate)
2016
Major markets: Developed and ageing countries
Home and community based services – 57%
More than 40 Million baby boomers in US in 2011
smile@2nl.co angel.co/second-light
Target Market
•60+ people in developed and ageing
countries who are
•Staying alone
•Discharged from hospital, but need monitoring
•Feeling alone, need to talk to someone
•In need of someone to help with daily chores
smile@2nl.co angel.co/second-light
Customer acquisition -
Partnerships
Marketing to families for
their elderly parents
Eldercare homesCaregivers
Hospitals Social media marketing
smile@2nl.co angel.co/second-light
Revenue Model
• Providing services (Revenue Sharing/ Lead Generation)
• Providing a white labeled solution to Care organizations
• Charging developers for launching paid apps on platform
smile@2nl.co angel.co/second-light
Competition
•eCaring
•Independa
•Caremerge
smile@2nl.co angel.co/second-light
We are better because
Open platform – App store Using data to keep improving
the experience
Huge focus on design
smile@2nl.co angel.co/second-light
Home Page
smile@2nl.co angel.co/second-light
Team
smile@2nl.co angel.co/second-light
Ajay – CEO
4.5 years of experience in
Defense, Semiconductor, PR, Business Development
Kamal – CTO
4 years of experience in full stack, mobile Development
Sachin – COO
5 years of experience in ERP
development, marketing, Product Development
Current Status
• Pilot run in Santiago in a small closed group
• Testing the application with friends and family in India
• Meetings with healthcare providers, hospitals, government
bodies for collaborations in Chile and US
smile@2nl.co angel.co/second-light
Summary
•Currently: Incubated in Startup Chile
•Developing the product in India, Chile
•Launched the beta in Santiago.
•Focusing to launch in US,UK and Germany
smile@2nl.co angel.co/second-light
Thanks
www.2nL.co
smile@2nl.co
smile@2nl.co angel.co/second-light

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