3. Background
• Some common questions found with sponsorship
seekers
o How do I effectively communicate my need for sponsorship?
o Who to contact for sponsorship?
o What to offer to potential sponsors?
o How to retain existing sponsors?
o How do sponsors shortlist the proposals?
4. DOs & DON’Ts
• Top Don’ts for a great sponsorship proposal
o Should not be a copy & paste or search & replace or a generic
document for all sponsors
o Should not just include same benefits for all sponsors as different sponsors
may have different sponsorship objectives
o Should not just name sponsorship levels just like that by including
“canned” set of benefits
o Should not be just sent like emails without first speaking to
brand/marketing team of sponsors
o Should not be very large proposal as its difficult to read
o Should not be sent to wrong person as its waste of time
5. DOs & DON’Ts (Contd.)
• Top DOs for a great sponsorship proposal
o Should be customized for every potential sponsor
o Should address the marketing opportunity for potential sponsors
o Should include custom leverage programs allowing sponsors to leverage
sponsorship property for their sales & marketing campaigns
o Should be sent after speaking with marketing/brand representatives
o Should be a simple document, easy to read
6. Managing Sponsorship
Proposals
• Its very important to manage sponsorship proposal
for every potential sponsors and keep a track
• Following are key ideas for managing proposals in
effective manner:
o Easy to customize & change
o Easy to track the customization
o Easy to share
o Easy to track the response on the proposals
7. Managing Sponsorship
Proposals (Contd.)
• Could the sponsorship proposal be managed
online?
o Depends
o If online portal/website provides ways & means to do following:
• Create quick custom proposals
• Change easily
• Share easily
