SlideShare ist ein Scribd-Unternehmen logo
1 von 20
C.E.O and Founder, Ivens Jean-Pierre

          http://jpartistmanagement.blogspot.com/
Company
          Description


1) Independent Label

2) Artist Management and Development

3) Internet Marketing

4) Digital Distributions and Record Deals

5) Pre and Post Productions
Company Description
         Continued...
          Artist Management and
               Development

          Males and Females Ages
                   5-28

                     5-17
             with parental consent




http://jpartistmanagement.blogspot.com/p/music-videos.html   http://jpartistmanagement.blogspot.com/p/music-videos.html
Company Description                                            Digital
                                                                                                          Distributions and
        Internet Marketing                                                                                 Record deals




http://magneticmarketingsolutions.com/479/internet-marketing-services/   http://bellandbarad.com/about/      http://www.arcube.com/digital-distribution.html
JP ENTERTAINMENT
                  &
             PRODUCTIONS


Executive Staff Members Include:

C.E.O (Chief Executive Officer)

C.F.O (Chief Financial Officer/Business
Manager Accountant)

Personal Manager




                   http://www.8asians.com/2009/10/24/being-asian-can-prevent-promotions/
EMPLOYEES


Executive Staff Continued:

Publicist

Entertainment Attorney

Talent Agent
EMPLOYEES

Film Directors/Assistant

Photographers

Web/Graphic Designers

Studio Engineers/ Producers

Bloggers




                       http://www.8asians.com/2009/10/24/being-asian-can-prevent-promotions/
Company
                         Overview
Independent Digital
Distribution and Entertainment
Production Company


Specializes Artist Management
and Development, Internet
Marketing and Digital
Distributions and Recording
Deals


Pre and Postproduction, Artist
Management, and Promotional
Services
Education “F.S.T.E.”
                         ...
            “Futhering Success Through Education”




Student Learning
Environment

Advance Learning
Environment
“Peace In The Hood”


Peace In The Hood Foundation provides
education assistance in music production,
and developmental services to talented
underprivileged kids, college students, and
independent artists who don’t have access to
a performing arts facility.


F.S.T.E. “Furthering Advancements Through
Education” is the overall mission of the
Peace In The Hood Foundation to our
employees, clients and consumers.
Products and Services

                                                                          Stage Venue for Performances
Studio Recording/Engineering




                           http://www.chakraultralounge.com/Lounge/index.php?v=home
Products and Services




                               “Two Recording
Real Life Exposure               Production
                                  Studios”
Internship Credits
Products and Services


              • Future Advancements in Achievements
Instruments
  Available
     for
              • Furthering Success Through Education
  Students
Revenue




Promotions and Commercial Advertisement

Non-for-profit organization

4,500 per Semester or 12 months extra on student
tuition to cover all cost as an additional lab fee
Unique Proposition Value




• JP Entertainment & Productions
• Revenue
• F.S.T.E “Future Education Development
  Group”
WEAKNESSES



•   Anti-Hacking/Piracy Security
    Measures

•   Loss of Productions

•   Legal Business Issues/Copyright
    Dilemmas
Opportunities
New Partnerships with top 5
digital markets:Digital Music
Market Expansion..U.K, Japan,
Germany and France

Itunes,Amazon,Emusic

Gain access to sell music to
diverse market with little to no
costs.

Open doors for new business
models
THREATS
Intense Competition

DittoMusic, Steam,
CDBaby, Itunes

Piracy Issues/Music
Distribution
Marketing Mix/Marketing Goals:




    Youth and College
    Students will gain
    access to a performing
    facilities to use for
    Projects

    Great Product Strategy
References
Creck,Z.(2008).Advantages of Digital Distribution.Zimbio.Retrieved from http://www.zimbio.com/Digital+Music/articles/9/Advantages+Digital+Distribution

EmusicLogo.(2010).Retrievedfrom http://www.emusic.com/features/spotlight/2009_200910-indie-halloweenpics.html


Photo of Ditto logo.(2010).Retrieved from http://www.dittomusic.com/new-home-page/news.htm

 Photo of iPhone 4, Samsung Galaxy S (Captivate), Eveo 4G.(2010).IPCarrier.Retrieved from http://ipcarrier.blogspot.com/2010/08/iphone-4-
        samsung-galaxy-s-captivate-evo.html

 Picture of Ipod. http://www.techshout.com/ipod/2007/06/ipod-touch-with-touch-sensitive-screen-and-wifi-internet-unveiled-by-apple/


 Picture of Mac book Pro in 24-Carat GOLD(2010).Retrieved form http://www.itechnews.net/2007/10/13/macbook-pro-in-24-carat-gold/


 PictureofManbreakingcd.(2010).Retrievedfrom http://en.fotolia.com/id/1815064


 NapsterPhoto.(2010). Retrieves from http://www.fulldhamaal.com/tech-gadgets/8-biggest-missed-opportunities-in-it-even-yahoo-and-
       microsoft-are-in-the-list-23372.htm

Picture of Recording Studio.(2009). Music Clevland. Retrieved fromhttp://www.musiccleveland.com/recording_studios_locations.html


Picture of recording studio.(2008).CrateKings. Retrieved from http://www.cratekings.com/best-new-recording-studios-0f-2008/


Photo of Tunecore Logo.(2010).Retried from
http://www.pmpworldwide.com/articles.cfm?contentID=EA780E07-AF13-2DE4-AAAB7E41C82B10B7

Picture of White Mac Book.(2010).Retrieved from
http://imall.ntu.edu.sg/category.asp?categoryname=laptop


Photo of ZCD Baby logo.(2010).Retrieved from. http://www.myspace.com/paulgibbons

Weitere ähnliche Inhalte

Ähnlich wie Creative Branding Strategy

Raymond Johnson_Personal Brand Exploration_PB Project 1
Raymond Johnson_Personal Brand Exploration_PB Project 1Raymond Johnson_Personal Brand Exploration_PB Project 1
Raymond Johnson_Personal Brand Exploration_PB Project 1RaymondJohnson71
 
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMAChicago
 
The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...
The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...
The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...Business Development Institute
 
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...GIS Planning
 
Video Camp Atlanta Program
Video Camp Atlanta ProgramVideo Camp Atlanta Program
Video Camp Atlanta ProgramAmani Channel
 
Ambassador Deck Gerke de Groot
Ambassador Deck Gerke de GrootAmbassador Deck Gerke de Groot
Ambassador Deck Gerke de GrootIsobar Nederland
 
From Simmer to Sensational Webinar Slide Deck
From Simmer to Sensational Webinar Slide DeckFrom Simmer to Sensational Webinar Slide Deck
From Simmer to Sensational Webinar Slide DeckSuzanne Carawan
 
Steven Thompson Personal Brand Exploration
Steven Thompson Personal Brand ExplorationSteven Thompson Personal Brand Exploration
Steven Thompson Personal Brand ExplorationStephPorter1
 
The Power of Ace (Adoption, Change & Execution)
The Power of Ace (Adoption, Change & Execution)The Power of Ace (Adoption, Change & Execution)
The Power of Ace (Adoption, Change & Execution)Prakash Bagri
 
Icon International Events Group Company Profile 2016
Icon International Events Group Company Profile 2016Icon International Events Group Company Profile 2016
Icon International Events Group Company Profile 2016Director Willie Aquino
 
Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...
Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...
Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...Rynda Laurel
 
Cab and Blanche Calloway Center
Cab and Blanche Calloway CenterCab and Blanche Calloway Center
Cab and Blanche Calloway CenterPeter Brooks
 
The Present And The Future Of Online Advertising
The Present And The Future Of Online AdvertisingThe Present And The Future Of Online Advertising
The Present And The Future Of Online AdvertisingDragan Varagic
 

Ähnlich wie Creative Branding Strategy (20)

New business strategy
New business strategyNew business strategy
New business strategy
 
Raymond Johnson_Personal Brand Exploration_PB Project 1
Raymond Johnson_Personal Brand Exploration_PB Project 1Raymond Johnson_Personal Brand Exploration_PB Project 1
Raymond Johnson_Personal Brand Exploration_PB Project 1
 
Zemoga Intro
Zemoga IntroZemoga Intro
Zemoga Intro
 
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
 
Global Social Research and Tactics
Global Social Research and TacticsGlobal Social Research and Tactics
Global Social Research and Tactics
 
The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...
The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...
The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Int...
 
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
 
MASSIVE MyVideoTalk www.Anita.MyVideoTalkSuccess.com
MASSIVE MyVideoTalk www.Anita.MyVideoTalkSuccess.comMASSIVE MyVideoTalk www.Anita.MyVideoTalkSuccess.com
MASSIVE MyVideoTalk www.Anita.MyVideoTalkSuccess.com
 
Video Camp Atlanta Program
Video Camp Atlanta ProgramVideo Camp Atlanta Program
Video Camp Atlanta Program
 
Ambassador Deck Gerke de Groot
Ambassador Deck Gerke de GrootAmbassador Deck Gerke de Groot
Ambassador Deck Gerke de Groot
 
EE Creative Portfolio
EE Creative PortfolioEE Creative Portfolio
EE Creative Portfolio
 
From Simmer to Sensational Webinar Slide Deck
From Simmer to Sensational Webinar Slide DeckFrom Simmer to Sensational Webinar Slide Deck
From Simmer to Sensational Webinar Slide Deck
 
ICEEfest 2013
ICEEfest 2013ICEEfest 2013
ICEEfest 2013
 
Steven Thompson Personal Brand Exploration
Steven Thompson Personal Brand ExplorationSteven Thompson Personal Brand Exploration
Steven Thompson Personal Brand Exploration
 
The Power of Ace (Adoption, Change & Execution)
The Power of Ace (Adoption, Change & Execution)The Power of Ace (Adoption, Change & Execution)
The Power of Ace (Adoption, Change & Execution)
 
Icon International Events Group Company Profile 2016
Icon International Events Group Company Profile 2016Icon International Events Group Company Profile 2016
Icon International Events Group Company Profile 2016
 
Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...
Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...
Rynda Laurel Midem 2011 Keys to Music Startups a/k/a Startups are like rock b...
 
Cab and Blanche Calloway Center
Cab and Blanche Calloway CenterCab and Blanche Calloway Center
Cab and Blanche Calloway Center
 
Digital Marketing (DigiMarketing) & Market Research
Digital Marketing (DigiMarketing) & Market ResearchDigital Marketing (DigiMarketing) & Market Research
Digital Marketing (DigiMarketing) & Market Research
 
The Present And The Future Of Online Advertising
The Present And The Future Of Online AdvertisingThe Present And The Future Of Online Advertising
The Present And The Future Of Online Advertising
 

Creative Branding Strategy

  • 1. C.E.O and Founder, Ivens Jean-Pierre http://jpartistmanagement.blogspot.com/
  • 2. Company Description 1) Independent Label 2) Artist Management and Development 3) Internet Marketing 4) Digital Distributions and Record Deals 5) Pre and Post Productions
  • 3. Company Description Continued... Artist Management and Development Males and Females Ages 5-28 5-17 with parental consent http://jpartistmanagement.blogspot.com/p/music-videos.html http://jpartistmanagement.blogspot.com/p/music-videos.html
  • 4. Company Description Digital Distributions and Internet Marketing Record deals http://magneticmarketingsolutions.com/479/internet-marketing-services/ http://bellandbarad.com/about/ http://www.arcube.com/digital-distribution.html
  • 5. JP ENTERTAINMENT & PRODUCTIONS Executive Staff Members Include: C.E.O (Chief Executive Officer) C.F.O (Chief Financial Officer/Business Manager Accountant) Personal Manager http://www.8asians.com/2009/10/24/being-asian-can-prevent-promotions/
  • 7. EMPLOYEES Film Directors/Assistant Photographers Web/Graphic Designers Studio Engineers/ Producers Bloggers http://www.8asians.com/2009/10/24/being-asian-can-prevent-promotions/
  • 8. Company Overview Independent Digital Distribution and Entertainment Production Company Specializes Artist Management and Development, Internet Marketing and Digital Distributions and Recording Deals Pre and Postproduction, Artist Management, and Promotional Services
  • 9. Education “F.S.T.E.” ... “Futhering Success Through Education” Student Learning Environment Advance Learning Environment
  • 10. “Peace In The Hood” Peace In The Hood Foundation provides education assistance in music production, and developmental services to talented underprivileged kids, college students, and independent artists who don’t have access to a performing arts facility. F.S.T.E. “Furthering Advancements Through Education” is the overall mission of the Peace In The Hood Foundation to our employees, clients and consumers.
  • 11. Products and Services Stage Venue for Performances Studio Recording/Engineering http://www.chakraultralounge.com/Lounge/index.php?v=home
  • 12. Products and Services “Two Recording Real Life Exposure Production Studios” Internship Credits
  • 13. Products and Services • Future Advancements in Achievements Instruments Available for • Furthering Success Through Education Students
  • 14. Revenue Promotions and Commercial Advertisement Non-for-profit organization 4,500 per Semester or 12 months extra on student tuition to cover all cost as an additional lab fee
  • 15. Unique Proposition Value • JP Entertainment & Productions • Revenue • F.S.T.E “Future Education Development Group”
  • 16. WEAKNESSES • Anti-Hacking/Piracy Security Measures • Loss of Productions • Legal Business Issues/Copyright Dilemmas
  • 17. Opportunities New Partnerships with top 5 digital markets:Digital Music Market Expansion..U.K, Japan, Germany and France Itunes,Amazon,Emusic Gain access to sell music to diverse market with little to no costs. Open doors for new business models
  • 18. THREATS Intense Competition DittoMusic, Steam, CDBaby, Itunes Piracy Issues/Music Distribution
  • 19. Marketing Mix/Marketing Goals: Youth and College Students will gain access to a performing facilities to use for Projects Great Product Strategy
  • 20. References Creck,Z.(2008).Advantages of Digital Distribution.Zimbio.Retrieved from http://www.zimbio.com/Digital+Music/articles/9/Advantages+Digital+Distribution EmusicLogo.(2010).Retrievedfrom http://www.emusic.com/features/spotlight/2009_200910-indie-halloweenpics.html Photo of Ditto logo.(2010).Retrieved from http://www.dittomusic.com/new-home-page/news.htm Photo of iPhone 4, Samsung Galaxy S (Captivate), Eveo 4G.(2010).IPCarrier.Retrieved from http://ipcarrier.blogspot.com/2010/08/iphone-4- samsung-galaxy-s-captivate-evo.html Picture of Ipod. http://www.techshout.com/ipod/2007/06/ipod-touch-with-touch-sensitive-screen-and-wifi-internet-unveiled-by-apple/ Picture of Mac book Pro in 24-Carat GOLD(2010).Retrieved form http://www.itechnews.net/2007/10/13/macbook-pro-in-24-carat-gold/ PictureofManbreakingcd.(2010).Retrievedfrom http://en.fotolia.com/id/1815064 NapsterPhoto.(2010). Retrieves from http://www.fulldhamaal.com/tech-gadgets/8-biggest-missed-opportunities-in-it-even-yahoo-and- microsoft-are-in-the-list-23372.htm Picture of Recording Studio.(2009). Music Clevland. Retrieved fromhttp://www.musiccleveland.com/recording_studios_locations.html Picture of recording studio.(2008).CrateKings. Retrieved from http://www.cratekings.com/best-new-recording-studios-0f-2008/ Photo of Tunecore Logo.(2010).Retried from http://www.pmpworldwide.com/articles.cfm?contentID=EA780E07-AF13-2DE4-AAAB7E41C82B10B7 Picture of White Mac Book.(2010).Retrieved from http://imall.ntu.edu.sg/category.asp?categoryname=laptop Photo of ZCD Baby logo.(2010).Retrieved from. http://www.myspace.com/paulgibbons

Hinweis der Redaktion

  1. Hello my name is Nicole McFadden and I am a graduate student in the Entertainment Business Master’s Degree Progam here at Full Sail Univesity. Upon completion of my degree I will become C.E.O and Founder of 9th Note Entertainment Productionz and My company produces Hip-hop, R&B, Neo soul and gospel music that creatively impacts the world with faith centered, innovative musical services. \n
  2. (Music Ent. company)9th Note Entertainment Productionz of Orlando, Florida specializes in technical music educational services, Internet marketing , digital distribution deals, and Video Productions for independent artist. Tehcnical Education services provide potential students will basic knowledge of Pro tools and Logic Pro Musical softwares. Independant Artists are encouraged martket themselves and there music through social netwroks such as Facebook, MySpace, and Twitter. Company provides artists with digital distribution assistance for music promotions, and future record deals from major record labels. Students are also taught the basics of how to shoot a live music video as well as promote their own music videos.\n
  3. My company also conducts local open mics and talent show competitions for artists who want to achieve higher promotional standards and success in potentially getting signed by a major record label company. My target audience will be males and females of all ethnic backgrounds from ages 16-45. These individuals will have to be talented consumers as a part of my company’s mission to strive for excellence with awareness. They will have to provide their own finances to get started with any business aspect of 9th Note Productions rather it’s to pursue artist management or purchase studio recording and engineering. Displaying an educational background is not a preference, and the individual must be one who is serious, motivated and determined to be a product of 9th Note Productions and entertainment business environment.\n\n
  4. \n
  5. Exective Board members consists of Business Professionals (C.E.O(Chief Executive Officer), C.F.O(Chief Financial Officer), Personal Manager, Talent Agent, and Entertainment Attorney and a Publicist.My employees consists of: Personal Artist Manager Recording Arts Studio engineers, Film Directors/Assistants, Photogrhaphers and Digital design artists . The C.F.O or Business Manager Accountant as opposed to personal mangers focus solely on artist’s finances. Job duties consist of doing taxes and/or bookkeeping, helping artists collect income, budget assistance, investment analysis, and track/audit royalty accounts.\n\nThe Personal Manager is often the focal point towards the furtherance of his or her career. My Personal Manager will assists my artist clients that enter in an agreement with a personal manager. Specific duties/tasks of a Personal Manager may consist of but no limited too selecting wardrobe for the artists’ live performance show’s and working on publicity materials, an advice on new creative issues jus to name a few.\n
  6. A Talent Agent is the next group member in line to build a successful team in the Entertainment Business world. A Talent Agent has one task only and that is getting the artist employment. This is very crucial function since, after all, without employment, the artist has no income and cannot afford to pay rent and compensate the rest of the team.\n\nIn order to negotiate and get legal advice, there has to be an Entertainment Attorney within the company. The Entertainment Attorney will be business advisors, professional matchmakers, and bring parties together for new projects. Others will assist in administering copyrights and collecting and receiving funds on behalf of my client. It is important to have Entertainment Attorney because there is a chance that a deal within the company may go sour, and he/she coordinates the litigation process to resolve the claim. A Publicist is responsible for getting press coverage for a client/artists. The publicist is the middleman between the high-profile personality and members of the media. Publicists job duties include variety of tasks from performing damage control, attempting to counteract any undesirable press coverage the client to organizing publicity events for such as the release of a new " Hit single or Album." Publicists must maintain a good relationship with the media, no matter how demanding the desires of the client and the reporters thhey depend on.\n\n
  7. \n
  8. The company provides the following services: Artist Management, Artists Relations, New Media/Digital Services, Studio Engineering, Pre-production and Post-production, and Promotional Services. Musical talents will be independent artist from major entertainment locations such as Los, Angeles, Chicago, Il, New York, and Atlanta. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. Provide an explanation about your marketing mix. Describe your overall strategy for your product/service, pricing, place or distribution, promotion, and people.\n
  20. \n