7. How does SWOT Analysis work? Prerequisites Information on company / competitor status. Strengths / Weaknesses Analysis sheet. Opportunities / Threats Analysis sheet. Performance - Importance Matrix. Brainstorming Kit The Right Participants - donât be afraid to use outside opinions Â
16. Prioritise the list for each SWOT factor into a table as shown below SWOT Summary for AirAsia
17. Matching and converting Matching â used to find competitive advantages by matching the strengths to opportunities. Converting â to convert threats or weaknesses into strengths or opportunities. â If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.
18. Why SWOT Analysis Is Used? SWOT Analysis is a suitable evaluative tool used in all sorts of decision-making situation. Easy to be applied, time-efficient, easily scored and practical. Enables to force thoughtful, strategic and creative thinking. Enables to access new dimension of competitive position. The usefulness of SWOT analysis is not limited to profit-seeking organizations.
19. Can be used in pre-crisis planning and preventive crisis management. Can be used in creating a recommendation during a viability study. Potential risk or opportunity objects are highlighted in SWOT analysis. SWOT-landscape indicates strength or weakness factors that have highest influence.