6. India Story: India is the 3rd Largest Internet Market!
120M Internet users, 300M Internet users (2015)
3rd largest Internet market globally
70M Mobile Internet users
30% media time on Internet!
40 B Ecommerce (2015)
Google Confidential and Proprietary
7. Online Search Has Grown Exponentially
20X
growth in India search queries the last 5 years
2005 2010
Source: Indexed query trend for the last 5 years. Google Internal Analysis
Google Confidential and Proprietary
8. Google’s Mission for India
Get users online by enabling an accessible, relevant and
sustainable Internet ecosystem
1. Access: reducing access as a
barrier to all potential users
2. Relevance: making the Internet …but we cannot do
it alone
relevant and useful to local people
3. Sustainability: helping to build an
Internet ecosystem that is viable
and sustainable in the long-term
9. 132Mn
By end of 2012
70 Mn
By end of 2011
Mobile web users in India are growing quickly…
Google Confidential and Proprietary
Source: Emarketer APAC Digital Landscape
13. 1. Have a Mission that Matters. Solve a Problem.
Vision:Think BIGbut start smallGoogle's
mission
in the region:Make the internet
an integral part
of your daily life
14. 1. Have a Mission that Matters. Solve a Problem.
Access: reducing access as a barrier Create an
to all potential usersRelevance: making accessible, relevant
the Internet relevant and useful to local and sustainable
peopleSustainability: helping to build Internet ecosystem
an Internet ecosystem in INDIA that is that will enable all
viable and sustainable in the long-term
users to come online
Google Confidential and Proprietary
15. 2. Foster Entrepreneurship
Ideas come from anywhere & everywhere
Bottom-up culture - multiple ideas and products emerged
Flat management structure – communication flows easily
across the organization
20% time - ensure employees can pursue ideas
Google Scholar Google Alerts
Google News
Flight Simulator
Google Confidential and Proprietary
16. 2. Foster Entrepreneurship
Take it seriously!
Ideas do come from everywhere.
Google Confidential and Proprietary
19. 3. Be Open. Share Everything.
Plans,
Weekly
snippets,
Resume...
Google Confidential and Proprietary
20. 3. Be Open. Share Everything.
developers.google.com
Google Confidential and Proprietary
21. 3. Be Open. Share Everything.
Android is the fastest growing mobile platform in the world
More than 400M Android devices have been activated
> 10,00,000 daily activations
Google Confidential and Proprietary
23. 4. It's all about data, data, data!
• Data as your advisor, friend and best decision-maker!
Best background color for ads?
Google Confidential and Proprietary
24. 5. Users, First; Money, Second
Focus on what’s best for the user.
Money will follow!
Google Confidential and Proprietary
25. 5. Users, First; Money, Second
Enabling the Ecosystem:
Building Support and Training Local Communities
• University Programs
•GSA Program: Recruitment for GSAs is
underway .
•Faculty Summit
•Funding programs
• Business Professionals and Developers
•g|days, Developer Challenges
•hackathons
•User groups: Google Developer Groups, Google Business Groups (New!)
Google Confidential and Proprietary
26. 6. Speed Does Matter
Innovation, not
perfection.
Android Evolution
Google Confidential and Proprietary
27. 6. Speed Does Matter
Innovators Early majority Laggards
Size of target Early Late majority
customer adopters
segment
Life cycle of offering
Launch
Launch fast and often
Innovation needs to go faster for an organisation to stay at the
forefront of technology
Google Confidential and Proprietary
28. 6. Speed Does Matter
Speed “in all its forms” does matter!
Google Instant
Google Confidential and Proprietary
29. BE AWARE, but not afraid!!!
1. Have a Mission that Matters. Solve a Problem.
2. Foster Entrepreneurship
3. Be Open. Share Everything.
4. Users First; Money, Second
5. It is all about Data, Data, Data!
6. Speed Does Matter
Google Confidential and Proprietary
30. BE AWARE, but not afraid!!!
THE MANTRA
IT IS OURS AND IT IS FREE
A FREE AND OPEN WORLD
DEPENDS ON A FREE AND OPEN WEB
AND A FREE AND OPEN WEB DEPENDS ON ME
Google Confidential and Proprietary
