1. INCREASING OUR REACH
AIESEC India | 2013
Siddhant Choudhary
MC VP Marketing
AIESEC India

2. In this Video
• Why to engage
• How to engage
• What activities

3. Our Engagement Funnel

4. Separate value Inc. reputation
proposition Awards
to ELD
Y2B Participant
Directly Drive
ppl to ELD
TMP Promotion

9. Overlapping Activities

10. Principles
Young people are introduced to Our Purpose and Our Values.
Aligning with:
The Why, How & What of AIESEC (AIESEC Way)
AIESEC Values
understanding the value of AIESEC’s platform
(societal impact, personal & professional dev, Int. experience, Global
network).
providing value to the individual in the activity
Enabling the individual to contribute to AIESEC.