We Are Media Presentation For AIDS.gov Team

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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Highlights from the We Are Media Workshop (http://www.wearemedia.org/) for an internal AIDS.gov team meeting.

Highlights for the AIDS.gov Team February 23, 2009 Social Media and Nonprofits: Two-Day Intensive Workshop

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Working in a networked way to identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to use social media effectively. Funded by the Surdna Foundation What is WeAreMedia?

Our Wiki – Home Base http://www.wearemedia.org

Beth Kanter Holly Ross Nina Simon Rachel Weidinger Britt Bravo David Cohn John Kenyon JD Lasica Workshop Leaders

Learning Goals ,[object Object],[object Object],[object Object]

Stand Up If … http://www.flickr.com/photos/aaronjacobs/107732128/

Share Pair http://www.flickr.com/photos/ginable/325235488/

Share Pair & Tweet on Paper ,[object Object],[object Object],[object Object],Your Tweet:

Wordle ( http://www.wordle.net/ ) How can social media benefit your organization?

Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

Creating Your Organization's Social Media Strategy Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When I get back to my organization, my first new media action step will be…. Group Sentence

Training Tools Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Research Concept Testing Issues Awareness Improve Reputation Improve Customer/Client Service Content Generation Program Ideas Increased Relevant Visitor Traffic Increased Page Rankings Viral spreading of petitions or actions Fundraising – reach new donors Recruit volunteers/clients Benefits of Social Media

What are the limitations? http://www.flickr.com/photos/ben_pollard/2342924889

http://www.chrisbrogan.com/social-media-is-not-a-life-raft/

NTEN’s Web Communications Strategy ,[object Object],[object Object],[object Object]

Summarizing Take Away Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s next in new media? ,[object Object],“ Watch what I want and give me more of it!” Holly Ross, ED of NTEN

Homework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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We Are Media Presentation For AIDS.gov Team

1. Highlights for the AIDS.gov Team February 23, 2009 Social Media and Nonprofits: Two-Day Intensive Workshop

3. Overview

4. Working in a networked way to identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to use social media effectively. Funded by the Surdna Foundation What is WeAreMedia?

5. Our Wiki – Home Base http://www.wearemedia.org

7. Beth Kanter Holly Ross Nina Simon Rachel Weidinger Britt Bravo David Cohn John Kenyon JD Lasica Workshop Leaders

10. Training Tools

11. Stand Up If … http://www.flickr.com/photos/aaronjacobs/107732128/

12. Share Pair http://www.flickr.com/photos/ginable/325235488/

13.

14. Wordle ( http://www.wordle.net/ ) How can social media benefit your organization?

15.

16. Social Media Simulation Game

17. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

18. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

19.

20. When I get back to my organization, my first new media action step will be…. Group Sentence

21.

22. Take Away Messages

23. Social is not slowing down ….

24. Not everyone is a social media user

25. Market Research Concept Testing Issues Awareness Improve Reputation Improve Customer/Client Service Content Generation Program Ideas Increased Relevant Visitor Traffic Increased Page Rankings Viral spreading of petitions or actions Fundraising – reach new donors Recruit volunteers/clients Benefits of Social Media

26. What are the limitations? http://www.flickr.com/photos/ben_pollard/2342924889

27. http://www.chrisbrogan.com/social-media-is-not-a-life-raft/

28.

29.

30. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

31. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

32.

33.

34.

35.

36. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

37.

38.

39. Next Steps

40.

41.

42. Questions

43. Welcome to the Social World

Hinweis der Redaktion

Remember: -If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section -Feel Free to include an “instructor” slide that has your photo, your URL, etc. -You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.