This document provides an overview of using social media for public health outreach. It discusses defining a social media strategy, learning objectives around engaging communities and measuring objectives. Specific metrics on women's social media use are presented. The roles of social media in connecting, creating, collaborating and engaging are explored. Steps from listening to engaging to creating content are outlined. Challenges and measures of success are discussed. Resources on tools and templates are provided.

1. Using Social Media OWH Grantee Meeting October 24, 2011 Michelle Samplin-Salgado, AIDS.gov/JSI Aisha Moore, AIDS.gov/JSI Ingrid Floyd, Iris House

4. Your name & organization What’s one community you would like to better engage? What was your first job?

6. “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”*

7. plug for data: pewinternet.org

10. Then One Many

11. Now Many Many One Many

13. To learn

14. To connect

15. To engage

16. To make health fun

17. To host a conversation

18. To showcase creativity

21. To collaborate

22. To be a source of information

24. To gain support

25. To get support

27. + you

28. Making it happen

29. Who are you trying to reach? ? PEOPLE:

30. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:

31. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:

32. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:

34. Listen Engage Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly!

35. Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly! Listen Engage

39. challenges

41. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.

43. vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf wearemedia.org AIDS.gov/using-new-media Idealware.org/reports/socialmedia

44. [email_address] [email_address] blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov