SlideShare ist ein Scribd-Unternehmen logo
1 von 23
Downloaden Sie, um offline zu lesen
MOBILE APPLICATIONS
Going Viral Against HIV and STIs
Mobile Growth Rate
Content Creation Approach
   I’m bored.

   I’m microtasking.

   I’m local.

   I’m social.
   I’m bored. Distract me!
   I’m microtasking. Answer my question.
   I’m local. Where am I? What’s here?
   I’m social. Check this out!
Content depends on contextual cues. This also
   applies to desktop in different scenarios.
   I’m bored.
     Entertainment

     Distraction

     Timesink
   I’m microtasking.
     Searchable

     Indexable

     Easy to find/navigate
     Lightweight
   I’m local.
     Resources

     Maps

     Directions
   I’m social.
     Shareable

     Fodder   for discussion
     Grindr
Mobile vs. Desktop

Native vs. Web App

 Touch vs. Feature
   I’m bored.
     Interactive!

        Video

        Native   games
   I’m microtasking.
     Bringmost important content to the forefront.
     Easy differentiation between essential/non-essential.

     Web apps best suited.
   I’m local.
     Check-ins

     Reviews

     Geolocation

     Combination   of native/web apps
   I’m social.
     Fits
         on the screen
        No scroll

        Touch point

        Communicates a message in less than 5 seconds
Tiers of Adoption
   SMS
     Lowest common denominator
     Universal adoption



   Mobile Web
     Nearly   universal

   Native Applications
     Targeted  experience
     Platform specific
Intersection of Social Media / Mobile
   Foursquare
   Twitter
   Facebook Places
   Gowalla
   Geolocation
AIDS.gov Mobile Site
AIDS.gov Mobile Locator
Further Reading…




                                    Josh Davis
Luke Wroblewski
                                    Tapworthy -
http://www.lukew.com/               http://oreilly.com/catalog/0636920001133
Twitter: @lukew                     Twitter: @globalmoxie

Weitere ähnliche Inhalte

Was ist angesagt?

Tech trends 2011
Tech trends 2011Tech trends 2011
Tech trends 2011sputnik5
 
Parent Internet Awareness Night
Parent Internet Awareness NightParent Internet Awareness Night
Parent Internet Awareness NightGraham Wegner
 
Rivron two family preparedness
Rivron two family preparednessRivron two family preparedness
Rivron two family preparednessAlvin Faircloth
 
Minding your Messages Presentation
Minding your Messages PresentationMinding your Messages Presentation
Minding your Messages PresentationAshley Miller
 
digital aloha capabilities
digital aloha capabilities digital aloha capabilities
digital aloha capabilities digital aloha
 

Was ist angesagt? (7)

Tech trends 2011
Tech trends 2011Tech trends 2011
Tech trends 2011
 
Parent Internet Awareness Night
Parent Internet Awareness NightParent Internet Awareness Night
Parent Internet Awareness Night
 
Rivron two family preparedness
Rivron two family preparednessRivron two family preparedness
Rivron two family preparedness
 
Minding your Messages Presentation
Minding your Messages PresentationMinding your Messages Presentation
Minding your Messages Presentation
 
Computer Tutor, LLC flyer
Computer Tutor, LLC flyerComputer Tutor, LLC flyer
Computer Tutor, LLC flyer
 
Meecard
MeecardMeecard
Meecard
 
digital aloha capabilities
digital aloha capabilities digital aloha capabilities
digital aloha capabilities
 

Andere mochten auch

Assurance of csr and sustainability reports
Assurance of csr and sustainability reportsAssurance of csr and sustainability reports
Assurance of csr and sustainability reportsAlexander Decker
 
solution to problem no.11
solution to problem no.11solution to problem no.11
solution to problem no.115CHEAgroup5a
 
SLA CI Division Webinar: Using the Internet to Research Private Companies
SLA CI Division Webinar: Using the Internet to Research Private CompaniesSLA CI Division Webinar: Using the Internet to Research Private Companies
SLA CI Division Webinar: Using the Internet to Research Private CompaniesAugust Jackson
 
Reif? Scala für Enterprise-Applikationen
Reif? Scala für Enterprise-ApplikationenReif? Scala für Enterprise-Applikationen
Reif? Scala für Enterprise-Applikationenadesso AG
 
Mythos High Performance Teams
Mythos High Performance TeamsMythos High Performance Teams
Mythos High Performance Teamsadesso AG
 

Andere mochten auch (7)

Assurance of csr and sustainability reports
Assurance of csr and sustainability reportsAssurance of csr and sustainability reports
Assurance of csr and sustainability reports
 
Rfs6000 ss it
Rfs6000 ss itRfs6000 ss it
Rfs6000 ss it
 
solution to problem no.11
solution to problem no.11solution to problem no.11
solution to problem no.11
 
SLA CI Division Webinar: Using the Internet to Research Private Companies
SLA CI Division Webinar: Using the Internet to Research Private CompaniesSLA CI Division Webinar: Using the Internet to Research Private Companies
SLA CI Division Webinar: Using the Internet to Research Private Companies
 
Rold skov saw_mill_case_study
Rold skov saw_mill_case_studyRold skov saw_mill_case_study
Rold skov saw_mill_case_study
 
Reif? Scala für Enterprise-Applikationen
Reif? Scala für Enterprise-ApplikationenReif? Scala für Enterprise-Applikationen
Reif? Scala für Enterprise-Applikationen
 
Mythos High Performance Teams
Mythos High Performance TeamsMythos High Performance Teams
Mythos High Performance Teams
 

Ähnlich wie Mobile Applications

Buying a home at their fingertips: How to reach out on the standard and mobil...
Buying a home at their fingertips: How to reach out on the standard and mobil...Buying a home at their fingertips: How to reach out on the standard and mobil...
Buying a home at their fingertips: How to reach out on the standard and mobil...North Bend Public Library
 
SMBCE: all about mobile
SMBCE: all about mobileSMBCE: all about mobile
SMBCE: all about mobileLisa Colton
 
Why Mobile Social Media Matters - Statistics, Trends, Technologies
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesWhy Mobile Social Media Matters - Statistics, Trends, Technologies
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
 
Brave new (mobile) world, Or, how the mobile web changes everything
Brave new (mobile) world, Or, how the mobile web changes everythingBrave new (mobile) world, Or, how the mobile web changes everything
Brave new (mobile) world, Or, how the mobile web changes everythingHood River County Library District
 
Koreacomm - Does Web 3.0 exist?
Koreacomm - Does Web 3.0 exist?Koreacomm - Does Web 3.0 exist?
Koreacomm - Does Web 3.0 exist?Jonathan Allen
 
Why "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experienceWhy "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
 
Web on the go: Why the mobile Internet matters to businesses
Web on the go: Why the mobile Internet matters to businessesWeb on the go: Why the mobile Internet matters to businesses
Web on the go: Why the mobile Internet matters to businessesNorth Bend Public Library
 
Mobile Communities - Future Trends and Challenges
Mobile Communities - Future Trends and ChallengesMobile Communities - Future Trends and Challenges
Mobile Communities - Future Trends and ChallengesWilli Schroll
 
The Future Friendly Campus
The Future Friendly CampusThe Future Friendly Campus
The Future Friendly CampusDave Olsen
 
The Mobile Future
The Mobile FutureThe Mobile Future
The Mobile FutureMintTwist
 
A return to the physical: How libraries serve virtual and mobile communities
A return to the physical: How libraries serve virtual and mobile communitiesA return to the physical: How libraries serve virtual and mobile communities
A return to the physical: How libraries serve virtual and mobile communitiesHood River County Library District
 
Michael metcalf
Michael metcalfMichael metcalf
Michael metcalfBen Allen
 
Ginart elizabeth mobile presentation2
Ginart elizabeth mobile presentation2Ginart elizabeth mobile presentation2
Ginart elizabeth mobile presentation2eginart
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters360i
 
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLinkThe Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLinkMeredith Farkas
 
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...THE SWARM
 
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
 
Libraries and Mobile Web Handout
Libraries and Mobile Web HandoutLibraries and Mobile Web Handout
Libraries and Mobile Web HandoutCharlieT
 
WUD2013_Quantified_Self_Talk_TBB1
WUD2013_Quantified_Self_Talk_TBB1WUD2013_Quantified_Self_Talk_TBB1
WUD2013_Quantified_Self_Talk_TBB1Tina Bejian-Binnion
 
An Introduction to Ambient Social Networking
An Introduction to Ambient Social NetworkingAn Introduction to Ambient Social Networking
An Introduction to Ambient Social Networkingchamindrah
 

Ähnlich wie Mobile Applications (20)

Buying a home at their fingertips: How to reach out on the standard and mobil...
Buying a home at their fingertips: How to reach out on the standard and mobil...Buying a home at their fingertips: How to reach out on the standard and mobil...
Buying a home at their fingertips: How to reach out on the standard and mobil...
 
SMBCE: all about mobile
SMBCE: all about mobileSMBCE: all about mobile
SMBCE: all about mobile
 
Why Mobile Social Media Matters - Statistics, Trends, Technologies
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesWhy Mobile Social Media Matters - Statistics, Trends, Technologies
Why Mobile Social Media Matters - Statistics, Trends, Technologies
 
Brave new (mobile) world, Or, how the mobile web changes everything
Brave new (mobile) world, Or, how the mobile web changes everythingBrave new (mobile) world, Or, how the mobile web changes everything
Brave new (mobile) world, Or, how the mobile web changes everything
 
Koreacomm - Does Web 3.0 exist?
Koreacomm - Does Web 3.0 exist?Koreacomm - Does Web 3.0 exist?
Koreacomm - Does Web 3.0 exist?
 
Why "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experienceWhy "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experience
 
Web on the go: Why the mobile Internet matters to businesses
Web on the go: Why the mobile Internet matters to businessesWeb on the go: Why the mobile Internet matters to businesses
Web on the go: Why the mobile Internet matters to businesses
 
Mobile Communities - Future Trends and Challenges
Mobile Communities - Future Trends and ChallengesMobile Communities - Future Trends and Challenges
Mobile Communities - Future Trends and Challenges
 
The Future Friendly Campus
The Future Friendly CampusThe Future Friendly Campus
The Future Friendly Campus
 
The Mobile Future
The Mobile FutureThe Mobile Future
The Mobile Future
 
A return to the physical: How libraries serve virtual and mobile communities
A return to the physical: How libraries serve virtual and mobile communitiesA return to the physical: How libraries serve virtual and mobile communities
A return to the physical: How libraries serve virtual and mobile communities
 
Michael metcalf
Michael metcalfMichael metcalf
Michael metcalf
 
Ginart elizabeth mobile presentation2
Ginart elizabeth mobile presentation2Ginart elizabeth mobile presentation2
Ginart elizabeth mobile presentation2
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
 
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLinkThe Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLink
 
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journal...
 
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
 
Libraries and Mobile Web Handout
Libraries and Mobile Web HandoutLibraries and Mobile Web Handout
Libraries and Mobile Web Handout
 
WUD2013_Quantified_Self_Talk_TBB1
WUD2013_Quantified_Self_Talk_TBB1WUD2013_Quantified_Self_Talk_TBB1
WUD2013_Quantified_Self_Talk_TBB1
 
An Introduction to Ambient Social Networking
An Introduction to Ambient Social NetworkingAn Introduction to Ambient Social Networking
An Introduction to Ambient Social Networking
 

Mehr von HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Mehr von HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS (20)

Live video on any budget
Live video on any budget Live video on any budget
Live video on any budget
 
Bringing HIV Policy and Scientific Advances to Your Community
Bringing HIV Policy and Scientific Advances to Your CommunityBringing HIV Policy and Scientific Advances to Your Community
Bringing HIV Policy and Scientific Advances to Your Community
 
Using Policy and Data to Inform the Redesign of AIDS.gov
Using Policy and Data to Inform the Redesign of AIDS.govUsing Policy and Data to Inform the Redesign of AIDS.gov
Using Policy and Data to Inform the Redesign of AIDS.gov
 
Social Media Labs, Lounges, and What We've Learned
Social Media Labs, Lounges, and What We've LearnedSocial Media Labs, Lounges, and What We've Learned
Social Media Labs, Lounges, and What We've Learned
 
The State of New Media and HIV/AIDS - USCA
The State of New Media and HIV/AIDS - USCAThe State of New Media and HIV/AIDS - USCA
The State of New Media and HIV/AIDS - USCA
 
AIDS.gov Drupal4Gov Responsive Design
AIDS.gov Drupal4Gov Responsive DesignAIDS.gov Drupal4Gov Responsive Design
AIDS.gov Drupal4Gov Responsive Design
 
State of New Media and HIV
State of New Media and HIVState of New Media and HIV
State of New Media and HIV
 
AIDS.gov & Developing a Mobile Strategy
AIDS.gov & Developing a Mobile StrategyAIDS.gov & Developing a Mobile Strategy
AIDS.gov & Developing a Mobile Strategy
 
AIDS.gov & Mobile
AIDS.gov & MobileAIDS.gov & Mobile
AIDS.gov & Mobile
 
AIDS.gov Responsive Design Webinar
AIDS.gov Responsive Design WebinarAIDS.gov Responsive Design Webinar
AIDS.gov Responsive Design Webinar
 
Social Media and Public Health
Social Media and Public HealthSocial Media and Public Health
Social Media and Public Health
 
New Media and the African American MSM Community
New Media and the African American MSM CommunityNew Media and the African American MSM Community
New Media and the African American MSM Community
 
Aids.gov qr codes
Aids.gov qr codesAids.gov qr codes
Aids.gov qr codes
 
Aids.gov at Web Content Mavens
Aids.gov at Web Content MavensAids.gov at Web Content Mavens
Aids.gov at Web Content Mavens
 
AIDS.gov Mobile Presentation for US Conference on AIDS 2011
AIDS.gov Mobile Presentation for US Conference on AIDS 2011AIDS.gov Mobile Presentation for US Conference on AIDS 2011
AIDS.gov Mobile Presentation for US Conference on AIDS 2011
 
Social Media and Public Health
Social Media and Public HealthSocial Media and Public Health
Social Media and Public Health
 
Social Media and Public Health - Presentation at Office of Women's Health Gra...
Social Media and Public Health - Presentation at Office of Women's Health Gra...Social Media and Public Health - Presentation at Office of Women's Health Gra...
Social Media and Public Health - Presentation at Office of Women's Health Gra...
 
AIDS.gov and mobile at the ViiV Summit
AIDS.gov and mobile at the ViiV SummitAIDS.gov and mobile at the ViiV Summit
AIDS.gov and mobile at the ViiV Summit
 
Youth and New Media: Presidents Advisory Council on HIV/AIDS
Youth and New Media: Presidents Advisory Council on HIV/AIDSYouth and New Media: Presidents Advisory Council on HIV/AIDS
Youth and New Media: Presidents Advisory Council on HIV/AIDS
 
Strategic Communication Planning
Strategic Communication PlanningStrategic Communication Planning
Strategic Communication Planning
 

Kürzlich hochgeladen

Pharmacokinetic Models by Dr. Ram D. Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D.  Bawankar.pptPharmacokinetic Models by Dr. Ram D.  Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D. Bawankar.pptRamDBawankar1
 
Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024Peter Embi
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfHongBiThi1
 
SGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA .pdf
SGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA    .pdfSGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA    .pdf
SGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA .pdfHongBiThi1
 
EXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionEXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionkrishnareddy157915
 
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfSGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfHongBiThi1
 
ayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologypptayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologypptPradnya Wadekar
 
Using Data Visualization in Public Health Communications
Using Data Visualization in Public Health CommunicationsUsing Data Visualization in Public Health Communications
Using Data Visualization in Public Health Communicationskatiequigley33
 
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdfPAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdfDolisha Warbi
 
Physiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxationPhysiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxationMedicoseAcademics
 
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxBreast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxNaveenkumar267201
 
Mental health Team. Dr Senthil Thirusangu
Mental health Team. Dr Senthil ThirusanguMental health Team. Dr Senthil Thirusangu
Mental health Team. Dr Senthil Thirusangu Medical University
 
Neurological history taking (2024) .
Neurological  history  taking  (2024)  .Neurological  history  taking  (2024)  .
Neurological history taking (2024) .Mohamed Rizk Khodair
 
Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.Vaikunthan Rajaratnam
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptxWINCY THIRUMURUGAN
 
pA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacologypA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacologyDeepakDaniel9
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptPradnya Wadekar
 
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.aarjukhadka22
 

Kürzlich hochgeladen (20)

GOUT UPDATE AHMED YEHIA 2024, case based approach with application of the lat...
GOUT UPDATE AHMED YEHIA 2024, case based approach with application of the lat...GOUT UPDATE AHMED YEHIA 2024, case based approach with application of the lat...
GOUT UPDATE AHMED YEHIA 2024, case based approach with application of the lat...
 
Pharmacokinetic Models by Dr. Ram D. Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D.  Bawankar.pptPharmacokinetic Models by Dr. Ram D.  Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D. Bawankar.ppt
 
Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
 
SGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA .pdf
SGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA    .pdfSGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA    .pdf
SGK NGẠT NƯỚC ĐHYHN RẤT LÀ HAY NHA .pdf
 
EXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionEXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung function
 
Biologic therapy ice breaking in rheumatology, Case based approach with appli...
Biologic therapy ice breaking in rheumatology, Case based approach with appli...Biologic therapy ice breaking in rheumatology, Case based approach with appli...
Biologic therapy ice breaking in rheumatology, Case based approach with appli...
 
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfSGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
 
ayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologypptayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologyppt
 
Using Data Visualization in Public Health Communications
Using Data Visualization in Public Health CommunicationsUsing Data Visualization in Public Health Communications
Using Data Visualization in Public Health Communications
 
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdfPAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
 
Physiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxationPhysiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxation
 
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxBreast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
 
Mental health Team. Dr Senthil Thirusangu
Mental health Team. Dr Senthil ThirusanguMental health Team. Dr Senthil Thirusangu
Mental health Team. Dr Senthil Thirusangu
 
Neurological history taking (2024) .
Neurological  history  taking  (2024)  .Neurological  history  taking  (2024)  .
Neurological history taking (2024) .
 
Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
 
pA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacologypA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacology
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.ppt
 
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
 

Mobile Applications

  • 1. MOBILE APPLICATIONS Going Viral Against HIV and STIs
  • 4. I’m bored.  I’m microtasking.  I’m local.  I’m social.
  • 5. I’m bored. Distract me!
  • 6. I’m microtasking. Answer my question.
  • 7. I’m local. Where am I? What’s here?
  • 8. I’m social. Check this out!
  • 9. Content depends on contextual cues. This also applies to desktop in different scenarios.
  • 10. I’m bored.  Entertainment  Distraction  Timesink
  • 11. I’m microtasking.  Searchable  Indexable  Easy to find/navigate  Lightweight
  • 12. I’m local.  Resources  Maps  Directions
  • 13. I’m social.  Shareable  Fodder for discussion  Grindr
  • 14. Mobile vs. Desktop Native vs. Web App Touch vs. Feature
  • 15. I’m bored.  Interactive!  Video  Native games
  • 16. I’m microtasking.  Bringmost important content to the forefront.  Easy differentiation between essential/non-essential.  Web apps best suited.
  • 17. I’m local.  Check-ins  Reviews  Geolocation  Combination of native/web apps
  • 18. I’m social.  Fits on the screen  No scroll  Touch point  Communicates a message in less than 5 seconds
  • 19. Tiers of Adoption  SMS  Lowest common denominator  Universal adoption  Mobile Web  Nearly universal  Native Applications  Targeted experience  Platform specific
  • 20. Intersection of Social Media / Mobile  Foursquare  Twitter  Facebook Places  Gowalla  Geolocation
  • 23. Further Reading… Josh Davis Luke Wroblewski Tapworthy - http://www.lukew.com/ http://oreilly.com/catalog/0636920001133 Twitter: @lukew Twitter: @globalmoxie