TradeText - Nigerian Stockbrokers' Interactive SMS Portal
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TradeText - Nigerian Stockbrokers' Interactive SMS Portal TradeText is a customer-focused, interactive mobile portal providing convenient query responses and periodic reports like trading account balances, mini-statements, trade/transaction alerts and real-time stock quotes via SMS.
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TradeText - Nigerian Stockbrokers' Interactive SMS Portal
- 1. TradeText: TESSA TradeText Enhanced Scripted Sales Assistant – V1.0 Interactive Mobile Portal for Capital Market Operators
- 2. Request Account Balance: ACCT BAL #0101 SMSC PayExpress Mobile Gateway SMSC Receive Trade Notification Receive Market Advisory SMSC Request Stock Quote: QUOTE ABCD #1234 SMSC Receive EOM ACCT BAL Request Mini Statement: MINI STMT #0201 Receive Custom Message (e.g. HAPPY BDAY) TradeText: Transaction Work Flow TradeText Database
- 3. TradeText: PoCTimeline Monthly Subscription N300 Show Value Total Monthly Revenue N3,000,000 Demonstrate Convenience Monthly Income N600,000 [20%] Generate Revenue 07/09/2014 14/09/2014 21/09/2014 28/09/2014 Base 10,000 Inform Customer 01/09/2014 30/09/2014
- 4. Contact • PAY EXPRESS CARD SERVICES LIMITED • 61 MARINA, LAGOS • T: +234 1 453 4480 • M: +234 802 309 5599 • E: info@payexpressng.net •W: www.payexpressng.net • Thank you… TESSA TradeText Enhanced Scripted Sales Assistant – V1.0
Hinweis der Redaktion
- Customer sends SMS containing keyword (ACCT BAL, MINI STMT etc) to 0700-BROKERS SMS Message leaves customer phone and arrives at mobile networks’ Short Message Service Centre (SMSC) SMSC forwards message to 0700-BROKERS, domiciled at our mobile gateway Mobile gateway forwards message to Brokers’ TradeText application TradeText parses the message for sender and keyword details then queries the database for the relevant info TradeText packages the database info into a text message and despatches it to the mobile gateway Mobile gateway reads the number and sends message on to the correct SMSC for delivery to the customer Telco SMSC delivers message to Brokers’ customer Note that for alerts and notifications only the last 3 steps happen because TradeText initiates the transaction automatically, triggered by activity on the customer account. This could be a trade execution alert, a monthly account balance, market advisory, targeted rights issue offers, seasonal greetings, or even promotional messages. Next, we'll explore the TradeText value proposition for capital market operators.
- With a customer base of ten thousand people, and a monthly subscription of Three Hundred Naira per person the total revenue realized is Three Million Naira, every month. At a twenty per cent ratio, this gives the broker a monthly income of Six Hundred Thousand Naira from TradeText alone. In the first month of operation, which also serves as the pilot, a well-crafted initial campaign will use the registered mobile numbers in the existing customer database to inform all customers about the new convenience and send them instant transaction alerts to demonstrate the value of TradeText. They will also receive an account balance at the end of the month. In this period, and at subsequent intervals afterwards, subscribers will be given clear and prominent instructions on how to opt out if they wish to. Charges for the service will also be clearly communicated.
- Contact PAY EXPRESS CARD SERVICES LIMITED today to get TradeText working for you and your customers. Call 014534480, email info at pay express n g dot net, or visit 61 Marina, Lagos.