This document discusses product development and improvements. It defines product development as the creation of products with new or modified characteristics that provide additional benefits to customers. This may involve changing existing products or developing new products to meet customer needs. The document also defines a product as something created to satisfy a want or need, with both tangible and intangible attributes that a seller offers a buyer. It encourages thinking of a product that could be improved, discussing what needs improvement and designing an improved version, in order to understand how to better meet customer wants and needs through product enhancements.

1. Presenting Product
Improvements
Aiden Yeh
Wenzao Ursuline University

2. Product Development
• The creation of products with new or different
characteristics that offer new or additional
benefits to the customer.
• Product development may involve modification
of an existing product or its presentation, or
formulation of an entirely new product that
satisfies a newly defined customer want or
market niche.
Read more:
http://www.businessdictionary.com/definition/product-development.html#ixzz2mCA

3. Source: http://bit.ly/18RgPTs

4. • A good, idea, method, information, object or service created
as a result of a process and serves a need or satisfies a want.
• It has a combination of tangible and intangible attributes (
benefits, features, functions, uses) that a seller offers a buyer
for purchase.
• For example a seller of a toothbrush not only offers the
physical product but also the idea that the consumer will be
improving the health of their teeth.
Read more:
http://www.businessdictionary.com/definition/product.html#ixzz2mCBDjOyl
Graphic source: http://blog.moveableonline.com/assets/2013/03/new-product-development-process.jpg

5. Consumers
http://www.smeworld.org/userfiles/Latika(2).jpg

6. http://www.designsojourn.com/wp-content/uploads/2013/02/130121.showrooming-500x370.jpg
Consumers today

7. http://www.dineshbakshi.com/as-a-level-business-studies/marketing-management/102-revision-notes/1242-4cs-of-marketing
http://3.bp.blogspot.com/-ribieks32EY/UPxkkdxE5aI/AAAAAAAABl0/ebMamttF-XU/s1600/4Ps-4Cs-Marketing-Shift.JPG
4Ps & 4Cs of Marketing

8. What improvements do you
see?

9. What improvements do you
see?

24. Improving products= product quality

25. Group Task
• Think of a product that needs improvement
• Discuss what needs improvement and
why?
• Google a photo of the original product and
show which aspect of the product that you
will improve
• Using your smartphone or tablet, design
(draw) your improved product
• Present your product improvements in
class