Kelly Chen Case 1

1. Kelly Chen (NE4A- 2101100059)
Public Relations (Assignment 1)
Oct 2nd 2013
Bubble Wrap Case Activity
Objective: To generate more public awareness about celebrating Bubble Wrap of
Sealed Air Corporation 50-year anniversary.
Audience: ordinary consumer, artists, and companies use bubble wrap to ship their
products.
The events: Fragile? Wrap it! Stress? Pop it! No sexy fashion? Create it!
Host is Sealed Air Corporation; special thanks for Co-organizer the Kaohsiung Zoo.
(1. Wrapping kid game)
(2. Street bubble wrap for fun)

2. (3. Your design for bubble dress)
Photo source: www.google.com
Photo source: http://www.loupiote.com/photos/2344712982.shtml
Sealed Air Corporation offers additional 7% discount for corporate users who places
orders in October 2013.
Channels: mass media- newspapers, magazines, radio, television, and websites.