2. What is Goodwin’s Theory?
• Goodwin’s Theory states that music videos should include
the following:
– Music videos demonstrate genre characteristics
– There is a relationship between lyrics and visuals
– There is a relationship between music and visuals
– The demands of the record label will include lots of close ups of
the artist
– The artist may develop icongraphy that recurrs across their work
– There is frequent reference to the notion of ‘looking’ (screens
within screens, filming, cameras) and particularly voyeuristic
(pleasure through looking) treatment of the female body
– There are often intertextual references-mostly to film, TV and
popular culture
3. Genre Characteristics
• Wake me up includes shots of a festival style
performance which is common to the electronic
dance scene
• This works particularly well as it is something the
young target audience can relate to
4. Relationship between lyrics and visuals
• There does not seem to be a reference
between the lyrics and visuals
5. Relationship between music and
visuals
• There is a clear relationship between music
and visuals, for a start, the editing matches
the beat of the music.
• In addition to this; during the main ‘dance’
part of the song, the shots of Avicii playing the
festival are shown with the crowd and lighting
effects, this suggests that there is a serious
link between music and visuals
6. Artist close ups?
• There appear to be a few shots of avicii at the festival
• These are the only shots of him and so there clearly wasn’t
a huge demand from the record label, suggesting that the
music and narrative are more important.
7. Notion of looking?
• There is an obvious example of this when everybody is
looking at the main female character and her daughter
as they walk through the street
• This appears to be due to the strange clothes the main
character is wearing as a pose to voyeuristic reasons
