Reddit Platform Presentation for WRT426 Digital Identities

1. Reddit 101
Amy Li
WRT426 Digital Identities
Image from:
http://adpressive.com/blog/reddit-to-
become-social-media-juggernaut-in-2013/

2. What is Reddit?
Reddit: noun; a type of online
community where users vote on
content
Verb; to take part in a reddit
community
(Definition from Reddit.com)
Related words:
Redditing, redditor, Subreddit (an
independent Reddit community
within the greater Reddit
community) Image from:
http://proseotalk.com/2012/01/22/ever-
disappeared-down-the-reddit-rabbit-hole

3. History
• Created by Steve Huffman and Alexis Ohanian, two
graduates of University of Virginia, in June 2005
• October 2006 they sold it to Condé Naste
Publications, multilingual reddits
• September 2011 it became part of Condé Naste’s
parent company: Advance Publications
• In 2012 Reddit participated in the SOPA blackout
Vreeswijk, Simon. "The History of Reddit." Stikky
Media. Stikky Media, n.d. Web. 18 Feb. 2013
http://www.stikkymedia.com/blog/history-reddit
www.reddit.com/about

4. How Reddit works
• Reddit is a liberal, open platform where the
community can post anything.
• Redditors vote on stories—up or down; Popular
stories rise to the top and less popular ones fall to
the bottom
• Anyone can post links or open discussions on Reddit
• Comments can be made on each post
http://www.reddit.com/about/

5. Reddit Font page screenshot

6. Reddit Gold
• June 2011 Reddit introduced “Reddit Gold,” allowing
Redditors to enjoy the following additional features for
$3.99/month:
– Trophy on your user page
– Turn off sidebar ads
– Option of seeing twice as many comments at once
– Ability to see 100 subscribed subreddits on front page listing
– Highlights new comments
– Adding notes to your friends
– Access to a secret members only community
Vreeswijk, Simon. "The History of Reddit." Stikky Media.
Stikky Media, n.d. Web. 18 Feb. 2013
http://www.stikkymedia.com/blog/history-reddit

7. IAmA- AMA
• I am a [profession or title] Ask Me Anything
– A way to interview people.
• Commentators begin a post describing who they are and
what they do, redditors reply to post with questions and
commentator picks which questions he wants to answer
• Barack Obama, Bill Gates, Snoop Dog, Al Gore have done
IAMA/AMA posts (http://www.reddit.com/r/IAMAFamousArchive/)
• Stephen Levitt, author of Freakonomics did one today at
noon. He announced on the Freakonomics blog this
morning, telling readers: “ These are the sorts of questions
I’m looking forward to:”
– Redditors can also submit requests within the
subreddit community
Image from:
http://proseotalk.com/2012/01/22/ever-
disappeared-down-the-reddit-rabbit-hole

8. How to be successful on Reddit How to fail miserably at
Reddit
– Interact with the community
•Self promotion- posting links
– Post pictures of cute
only to your personal blog;
cats, newsworthy
it’s okay to post a few when
articles, funny memes
mixed with other links
– Actively participate in •self promoting will not
discussions; vote on other earn you karma
posts points, risk being marked
– Earn Karma points (points as a spammer
determining your •Posting personal content-
contribution to Reddit; keep the links to facebook
earned by following steps profiles or private
above) information off the site
Bottom line: Be funny, witty and interactive, but don’t
try “too hard” to put your own content out there.

9. Mobile Apps
Smart phones have various free reddit reader apps in the market
• iPhone
– iReddit: the official reddit app created by Condé Naste
– Alien Blue-Reddit: Third party app by Morrissey Exchange Pty Ltd
• Android
– Reddit is Fun: Third party app by Talklittle. There is also a paid version
for $1.99 that offers more features
– Reddit Reader: Third party app by Dahlenapps
– Bacon Reader for reddit: third party app by Onelouder apps
• Blackberry
– Reddit in motion: Third party app by Domisy Dev