hi project on 3rd sem mba venkys chicken subject total brand management

1. oduct & Brand Management
Of
Venky’s Chicken
esented by – Nilesh Ahuja(62)

2. VH Group
established in 1971
• Venky’s India Limited is a part of VH
Group, recognized as the pioneer of Poultry Industry in
India
• Manufactures processed chicken products, animal health
products, solvent oil extraction, pellet feeds, SPF eggs
apart from Nutritional health products for humans & pet
food
• Today the group is popularly known the world over as
“Venky’s”. With a unique combination of expertise and
experience and supported by strategic collaborations
• Today the group is the largest fully integrated poultry
group in Asia

3. Venky’s (India) Ltd.
established in 1976
• A diversified company operating in distinct high growth
segments:
– Poultry, Poultry Feed and Animal, Health Products,
Oilseeds.
• The company has steadily grown to over 30 units spread
across India
• The Forbes business magazine of USA ranked Venky’s
(India) Limited as 67th among the 100 best global small
companies in the year 1999-2000.

4. Products Packaging
& Category
• Venky’s (India) Limited sells its processed and further
processed chicken under the Venky’s brand name.
• Venky’s is the first national brand in the processed
chicken segment and down the years, has become
synonymous with nutrition, quality, and high standards in
hygiene. It is a preferred supplier to the Indian outlets of
McDonalds, KFC, Pizza Hut, and Domino’s.
• The product range, catered to retail
as well as institutional markets,
includes Fresh Chilled Chicken,
Frozen Chicken & several
Economy products.

5. Products Packaging
& Category
Chicken Salami Slice
Chicken Franks Chicken Pepper Salami & Yellow Pepper
(Red
Chicken Salami Chicken Salami Chicken Salami Slice
Slices (Black Olives) Slices (Green
Peppercorn)

6. Products Packaging
& Category
Chicken Sausages Chicken Smoked Sausage
Vienna Sausages Chicken Salami Roll

7. Products Packaging
& Category
CHICKEN LOLLIPOP MURG MASALA
CHICKEN KHEEMA
CHICKEN SHEEK KABAB BUTTER CHICKEN

8. Products Packaging
CHICKEN MEAT BALLS Category
&
CHICKEN NUGGETS CHICKEN POPCORN CHICKEN FINGERS
CHICKEN CUTLETS CHICKEN BURGER PATTY CHICKEN SAMOSA

9. Products Packaging
& Category
FRESH CHILLED CHICKEN
Pre-cut Chicken Chicken Legs
Boneless Chicken Pre-cut Chicken
Chicken Breasts
Boneless Chicken
CHICKEN PICKLE

10. Place
STRONG
NATIONAL
PRESENCE

11. Place
PRESENCE ACROSS GLOBE

12. Promotion
Brand Venky's in Airtel CLT20
Blackburn Rovers.

13. Competitiors
Godrej
V/ &
S Real Good

14. Brand Identity
Brand Identity includes brand names, logos,
positioning, brand associations, and brand
personality, brand toons etc.
• The Blue and Gold colours made it distinct from its
competitors and added a sophisticated and international
feel. Appearance of a signature added a personal touch
to the brand. The seal symbolized technology and the
premium nature of the Brand.
• New identity captures the new brand essence and
presents the company as an expert, empathetic, young
and energetic brand

15. Brand Image
Healthy, Tasty, hygiene
quality
Brand Positioning
hygienic ready to eat
Chicken
PLC
Growth
Stage

16. Thank You