John Housholder of Ah So Designs presents on "Wrestling with E-Commerce within WordPress". Highlights include Foxycart, Foxyshop, WPEngine, and Hulk Hogan.

1. Wresting with E-Commerce for
WordPress
Beautified: IN JORTS
@ahsodesigns #WPejorts www.ahsodesigns.com

2. WHO AM I?
✤ Professor at the Art
Institute of TN
✤ WordPress jortsman
✤ Jort Jammer
✤ Nashville WordPress
MeetUp organizer
@ahsodesigns #WPejorts www.ahsodesigns.com

3. today
YOU WILL LEARN
✤ METHODS TO WRESTLE THE E-COMMERCE BEAST
✤ IDEAS FOR PLUGINS
✤ JORTIFICATION OF E-COMMERCE SOLUTIONS
@ahsodesigns #WPejorts www.ahsodesigns.com

4. E-COMMERCE is a lot like
wrestling
✤ YOU NEED:
✤ moves (THE ESSENTIALS)
✤ an intro song (PLUGINS)
✤ trash talking (WHAT REALLY MAKES YOU THE MONEY)
@ahsodesigns #WPejorts www.ahsodesigns.com

5. your essential moves
FOR E-COMMERCE
✤ HOSTING: (big boot)
✤ MERCHANT ACCOUNT: (body slam)
✤ SSL CERTIFICATE: (clothesline)
✤ SECURITY COMPLIANCE (corner foot choke)
@ahsodesigns #WPejorts www.ahsodesigns.com

6. @ahsodesigns #WPejorts www.ahsodesigns.com

7. your essential moves
FOR E-COMMERCE
✤ HOSTING: (big boot)
✤ WP Engine
✤ they know WordPress
hosting
✤ have had some difficulties
with regular hosting
@ahsodesigns #WPejorts www.ahsodesigns.com

8. your essential moves
FOR E-COMMERCE
✤ MERCHANT ACCOUNT: (body
slam)
✤ about $40 a month
✤ 2.3%-4.5% transaction fee +.35
✤ Authorize.net or PayPal pro for
small transactions
@ahsodesigns #WPejorts www.ahsodesigns.com

9. your essential moves
FOR E-COMMERCE
✤ SSL CERTIFICATE: (clothesline)
✤ around $70 a year
@ahsodesigns #WPejorts www.ahsodesigns.com

10. your essential moves
FOR E-COMMERCE
✤ SECURITY COMPLIANCE (axe bomber)
✤ PCI Data Security Standards Council
✤ PCI-DSS
✤ Making Sure Your Customer’s Data is Secure
✤ Your Merchant Account Will Require Monthly or Annual Security
Scans
Saved Credit Cards are Like Nuclear Waste
@ahsodesigns #WPejorts www.ahsodesigns.com

11. plugin options
FOR E-COMMERCE
✤ PayPal
✤ No Monthly Fee
✤ Manual Setup
✤ Copy Buttons to Blog
✤ Third Party Required
✤ Not Professional
@ahsodesigns #WPejorts www.ahsodesigns.com

12. plugin options
FOR E-COMMERCE
✤ GOOGLE CHECKOUT
✤ not as many members
✤ similar to Paypal
@ahsodesigns #WPejorts www.ahsodesigns.com

13. plugin options
FOR E-COMMERCE
✤ Transforms WordPress into an E-Commerce Management System
✤ Install in your WordPress Admin
✤ Manage Products in Admin
✤ Add Buttons to pages
✤ Manage Checkout Process
✤ View Orders
✤ Manage Customers
@ahsodesigns #WPejorts www.ahsodesigns.com

14. plugin options
FOR E-COMMERCE
✤ Shopp
✤ WP Ecommerce
✤ Cart66
✤ Woo Commerce: now available with Genesis
✤ FoxyCart: Foxy Shop
@ahsodesigns #WPejorts www.ahsodesigns.com

15. plugin options
FOR E-COMMERCE
✤ Cart66
✤ Digital and Physical Products
✤ Memberships
✤ Integrations and Gateways
✤ Free Upgrades
✤ $89 to purchase
✤ Free Version with PayPal only support
✤ WEBSITE: cart66.com
@ahsodesigns #WPejorts www.ahsodesigns.com

16. plugin options
FOR E-COMMERCE
✤ WP ECOMMERCE
✤ Lots of store-based features
Sales, Quantity Discounts, Variations, More
✤ Shortcodes and Template Tags
Put [product name=“my-widget"] in a page
✤ Free Upgrades
✤ Lots of Payment Gateways
✤ Cost: Free - but some premium features cost
✤ WEBSITE: getshopped.org
@ahsodesigns #WPejorts www.ahsodesigns.com

17. plugin options
FOR E-COMMERCE
✤ FOXYCART
✤ Completely Different E-Commerce Strategy
✤ Offloads Security and Checkout to FoxyCart
✤ No Security Concerns or SSL needed
✤ Easily setup products catalog
✤ Total Template Flexibility
Cost: Free Plugin, FoxyCart $19/mo
WEBSITE: foxy-shop.com, foxycart.com
@ahsodesigns #WPejorts www.ahsodesigns.com

18. @ahsodesigns #WPejorts www.ahsodesigns.com

19. WHAT WE DO:
✤ JORTIFICATION OF E-COMMERCE
✤ “short and to the point”
@ahsodesigns #WPejorts www.ahsodesigns.com

20. foxycart and foxyshop
✤ check out the front end. ain’t it jortiful!
✤
@ahsodesigns #WPejorts www.ahsodesigns.com

21. foxycart and foxyshop
✤ check out the front end. ain’t it jortiful!
✤
@ahsodesigns #WPejorts www.ahsodesigns.com

22. foxycart and foxyshop
✤ check out the front end. ain’t it jortiful!
✤
@ahsodesigns #WPejorts www.ahsodesigns.com

23. let’s check out the backend......
@ahsodesigns #WPejorts www.ahsodesigns.com

24. QUESTIONS
✤ don’t be shy
✤ what do you use for e-commerce on WordPress?
@ahsodesigns #WPejorts www.ahsodesigns.com

25. CONTACT THE
JORTMEISTER
✤ JOHN HOUSHOLDER
✤ @ahsodesigns
✤ @jhous1 (for denim and jort tweets)
✤ www.ahsodesigns.com
✤ john@ahsodesigns.com
@ahsodesigns #WPejorts www.ahsodesigns.com