Assignment on framing and reframing by Ahsaan Rizvi (Team 23906) for Stanford University - 07 Nov 2012

1. FRAMING AND REFRAMING
Assignment – Ahsaan Rizvi (Team 23906)
A Crash Course on Creativity by Tina Seelig PhD
Stanford University
7 Nov 2012

2. YOUR CHALLENGE IS TO LOOK AT BREAD IN
A NEW WAY
What will you do with one loaf of bread?

3. I WILL MAKE A SANDWICH
If I have
one loaf of
bread, I will
make some
sandwiches
by adding
some meat
and
vegetables
to increase
its value!

4. ACQUIRE CUSTOMER BASE
 I will find some
customers, at my
university campus or
neighborhood, looking
for fast food and try my
luck to see if they buy
my sandwich
 As a special incentive, I
will provide the home
delivery service

5. GENERATE REVENUE
 This will help me in
generating some
revenue enabling me to
buy the more loaves of
bread and the stuff for
making sandwiches

6. SETUP A BUSINESS
If all goes well, I will be able to setup a business with large customer base and
then expanding to further areas and cities

7. MULTINATIONAL
Who knows, I will become the CEO of one of the fastest growing fast food chain
in the world from one loaf of bread!