4. I will show you how to create a highly profitable online business and have fun doing it… All you need to bring to the table is your B rain A nd M otivation … “ BAM ”
11. How The Social Media Work? contents conversation community PreSell Monetization Targeted visitors Interested suspect Buyers Loyal customer Referrals Targeted visitors Search Engine “ go ogled” Searc h result
12. How The Social Media Work? contents conversation community PreSell Monetization Targeted visitors Interested suspect Buyers Loyal customer Referrals Targeted visitors Search Engine “ go ogled” Searc h result
13. Marketing Solutions Social Media Tools Web Sites contents conversation community PreSell Monetization Targeted visitors Interested suspect Buyers Loyal customer Referrals Targeted visitors Search Engine “ go ogled” Searc h result
24. Homecare for the elderly Fibromyalgia & menopause Golf for the disabled Cajun cooking Raising boa constrictors Homemade lures Bonsai made easy Winning blackjack Quilts NASCAR collectibles Miniature dolls Best tax havens Cheap teen fashions Valuable junk Neatest games for kids Inuit art Living with arthritis Rare coins
27. 300,000 visitors from over 90 countries Alexa Ranking: 107,724 Monetization: Affiliate Links, Google Ads
28. 17-year old student Alexa Ranking: 43,658 Monetization: Finder Fee, Google Ads
29.
30. The Pangkor website got a false start but within a year I was able to live from the income of the website (here in Malaysia life is cheaper then in Europe). In time I saw the traffic/visitors growing to now almost 50.000 and 150.000 pageviews a month. Last week we broke through the 6000 pageviews per day. And it is still growing. It IS amazing what this website about a small and almost unknown island outside Malaysia can do.
31.
32. It’s All About Traffic!! Sources: Alexa: http://www.alexa.com NetCraft: http://www.netcraft.com/survey 35% made top 1 percentile 53% made top 2 percentile 62% made top 3 percentile
45. "The biggest mistake people make in life is not making a living at doing what they most enjoy." - Malcolm S. Forbes (1919-1990)
Hinweis der Redaktion
Good (morning/afternoon/evening) everyone. Thanks very much for inviting me to share with you how you can build a home-based business using the Internet. I’m confident you will benefit from this presentation… and will leave with the information and resources necessary to create a home-based business on just about any topic you can possibly imagine. Or... grow your existing business with a Web site that automatically generates lots of targeted leads. Most importantly, you will receive insight to the Internet that will help give you a true understanding of how it works. I will give about a 30 minute presentation after which I will be happy to answer your questions. Okay…let’s get started!
The Internet is growing rapidly and becoming an integral part of our everyday lives. But the Net offers more than just e-mail and surfing. It has the potential to change your life! How? By generating income through your own business… a business about something you know and love!
People are earning money on the Net, but there is no such thing as a Get-Rich-Quick solution. Anything worthwhile needs time, effort and motivation. If you have been thinking about how you could build your own home-based business...
(Read Slide) You have come to the right place. Real e-business success is very do-able by following a proven process…
Start with the fundamental reality of the Net…
The Internet does NOT work at all like the offline world… Location-Location-Location doesn’t apply. What does apply in the online world is…
Information! Offer high-value content which is what people are looking for. At the same time, your content must be written properly to include profitable keywords that will rank highly at the Search Engines. This is the only approach that works… it’s the way the Net is meant to be used. If you are concerned about HOW you will write your content, don’t worry. Writing for the Net is easy. All you need to do is write in your own “voice,” just as if you were talking to someone sitting across from you. So for example, if your site’s theme was all about photography and someone is searching for photography tips... Your visitor will want to find advice written in an easy-to-understand language. S/he is not looking for a site with banner ads, sales pitches and technical jargon .
( Read slide). Convert your knowledge into Content. Share your information in a friendly, knowledgeable voice. This builds trust and credibility with your visitors and makes them more receptive to your offers and recommendations. You can guess what happens next… warmed-up visitors buy and you earn income!
Okay… you’ve created content that ranks well at the Search Engines… you are receiving lots of targeted visitors looking for information about your theme… your content gives your visitors what they want and they are now open to be monetized. What’s next? There are a myriad of ways you can monetize your traffic… and with many of these models you do not even need your own product or service. It’s true! And, you’ll want to use more than one monetization model too. Diverse monetization works best in the long run, just like the famous “don’t put all your eggs in one basket” theme. (Explain a few of the Monetization models)… -- Google AdSense or Google Ads -- Affiliate links: Affiliate marketing or referral marketing. -- Services: lawyer, accountant, copywriter, bagpiper, physiotherapist… -- MLM: Multi-Level Marketing…also known as network marketing. -- Auctions: e-Bay
Here is the most important message of this presentation. Please remember it. This is the pathway to success online… and if you follow this pathway, you will succeed. C – T – P – M… CONTENT – TRAFFIC – PRESELL – MONETIZE! Create a theme-based content site on a topic that interests you… that excites you… or is related to your business. Each page on your site will will focus on a specific topic related to that theme. You will build them in a way that pleases your visitors and the Search Engines.This is your C… Content. Your content will, in turn, automatically generate targeted traffic to the site through the Search Engines. This is your T… Traffic. The visitors to your site will then be PREsold with high-value information… information they are looking for… information that develops credibility and trust. This is your P… PREsell. Your visitors will then be gently led to a call to action… a purchase… sign-up for an e-zine… click on a Google Ad… buy from an affiliate merchant… buy an e-book… and so on. In other words… they will be monetized. This is your M. We call this process… Building Income through Content.
In fact, anyone could build a successful online business by following the CTPM pathway. You, too, can build one of the top Web sites on the Net. It’s not about money. Or big business. It’s about doing it right.
Everyone has knowledge, skills and talents. Everyone has an interest, or a passion, or a hobby. Each of us has knowledge that others do not… information other people would love to have. Just check out the mom and daughters from the previous slide… Mom loves creating unique quilts and is a member of a quilt club. She could write a book about her favorite designs and include instructions. Her teenage daughter is into cheap teen fashions. She could earn affiliate income by referring visitors to online merchant designers. Her oldest daughter loves playing the piano and writing music. She could sell DVDs or offer song-writing workshops.
There are virtually unlimited topics and niches on which you can build a Web site… a hobby, an interest, a passion, a niche related to something you or your family is experiencing… your existing business… a network marketing product you represent… a product you sell at an eBay auction…the choices are endless.
These next few sample sites have certain things in common. First, they were all done by average people, most of whom are novices. Second, they all followed the CTPM process. Wendy, a complete Internet newbie, came online to share her passion about planning great parties. Her site now receives almost 70,000 visits a month from over 100 countries. Wendy says "my website is the best retirement investment plan going, providing me with income now and into my future." MONETIZATION MODEL -- Google ads, Affiliate links, e-store Alexa – top 2%
Vicki, computer and digital media novice, wanted to show her new hobby to the world. Vicki says ,"My new found hobby of taking digital photos of my native Los Angeles has turned into the job I wish to keep for the rest of my life, and will provide my retirement income, too!" MONETIZATION MODEL -- Finders fee, Affiliate links, Google ads Alexa – top 3%
Tanna always dreamed of having her own store, never thinking it would be in the form of e-business. After finding SBI!, Tanna says, "Every tool and resource was available, every question answered. SBI! was always one-step ahead of me." In less than a year, Beauty and the Bath welcomed close to 20,000 visitors from around the globe. MONETIZATION MODEL -- Hard Goods, Google ads Alexa – top 1%
Nori was on a family trip on the Island of Anguilla and fell in love with the Island. On the way home, Nori asked her father, “Hey dad, do you think I could build a Web site on Anguilla?” Her dad hesitated before answering and then said, “You know what Nori? That’s a great idea… but only if you use the CTPM process.” She then created a professional looking theme-based content site with intuitive navigation. This site automatically generates 1,000s of visitors a day… on Anguilla beaches! She incorporated a Finder fee relationship with a real estate agent in Anguilla. She refers her visitors to this real estate agent and has already received checks ranging from $500 to $4,000 in finder’s fees. Her Google AdSense ads make her over $500 a month. No more allowance for Nori! She builds new Finder fee relationships with boat charters, hotels, rental car agencies, etc. She sells Anguillan art and her own products at her site. She has over 3,000 subscribers to an e-zine she publishes monthly… all on Anguilla Beaches! Nori is now a celebrity on the Island of Anguilla… it’s true! Her site ranks in the top 1% of all sites in the world at Alexa. Again… this is a Web site that was first started in 2002 by a 14-year old novice on a niche topic. MONETIZATION MODEL – Finder fee, Affiliate links, Google Ads, own products.
(Read slide) You too CAN build a highly successful online business. On ANY topic imaginable. With NO technical skills. Just converting what you know into a business.
And then you can monetize your traffic in a variety of ways… Google Ads, affiliate relationships, referral fee arrangements, infopublishing, eBay auctions, etc… What is cool here is that traffic will continue to visit your site even when you leave on vacation… and these visitors will continue to be PREsold and monetized. In other words… you are building a very REAL business... you are building a business with equity.
Online, it’s all about traffic. The easier your site is found, the more visitors and potential customers you receive. All of the sites I have shown you rank near the top of the traffic pyramid because they used the right process… they followed CTPM. And they used the right tools…
Let me now introduce you to Site Build It! or SBI!. SBI! includes all the tools and modules needed to create a successful Web presence and build your business. No technological knowledge or experience is required. Site Build It! guarantees results. With SBI!’s help, you build a Web site that works!
Let’s take a quick tour of SBI!. I won’t show you every tool and feature of this extensive system, just enough to help you get a good feel for the amazing power of this groundbreaking solution. All you need is an Internet connection. The Action Guide (written or video version) provides step-by-step instructions. Brainstorm It! simplifies brainstorming and research. It will help you identify a niche with good income-generating potential. Site Builder helps you create a page without knowing any HTML. The Traffic Center provides information about your visitors… how many are finding your site, what pages they are exploring, etc… and also about how you are ranking at the Search Engines. Ready for the tour?
And it all starts with the Site Build It! Action Guide. It takes you by the hand and leads you through the process. You receive additional information when and where you need it... every step of the way. That's what we call "Guru-in-your-ear mentoring ;-)
The SBI! Forums is an amazing community of people who are super friendly, and success-focused. It's a great place for SBIers to help and be helped, to compare notes, trade ideas and strategies, and the list goes on and on. Work At Home Moms from around the world also meet at the Water Cooler in the Forums for support and encouragement. There's no place like these forums anywhere else on the Net. In addition to the forums, SiteSell also provides around-the-clock free Customer Support if you ever need it.
In Brainstorm It!, you will find a powerful Brainstorm and Research tool! It actually researches the Internet for you and reports back with profitable topics and keywords related to the theme you have selected for your Web site. Let’s say that you were brainstorming “Anguilla.” Type in Anguilla in the box and then click on Brainstorm It!. Within minutes, you can see your report…
Hundreds of keywords related to Anguilla. These keywords will be accompanied by Demand information… the relative number of times someone types in that keyword at the Search Engines. Supply information… the relative number of Web sites on the Net offering information on that keyword. And, Profitability… the relative profitability of one word versus another in the list. This information will help you pick your theme and create your site’s blueprint.
SBI! even registers your domain name!
Now… if Content is King on the Net, Look & Feel is Queen! We have learned that to succeed online we must create good content… but we all want a nice looking Web site too, right?. SBI! offers a myriad of templates to choose from and they frequently add new ones. You can even select different color schemes within each template… and/or customize different parts.
Building a page is simple. It’s like stacking blocks. You enter the information and SBI! turns it into a Web page. See those question marks? Step-by-step help is at your beck and call!
Click on Build It! and SBI! takes over from here. It will also submit your page to the Search Engines (just the way they want them).
The Traffic Center offers you all that's needed to build more traffic to your Web site and track various campaigns you might be running. Tips ’n Techniques HQ provides business-building advice and site-building tips. The Resources HQ offers compatible third party resources.
SBI! makes it easy to build relationships with your visitors. You can create a newsletter or e-zine. Or set up a blog! You can add contact forms, do surveys, create e-courses, invite people to contribute their stories or feedback, etc. There are so many ways to communicate with your visitors.
(Read slide). This is your chance to make a living doing what YOU most enjoy. Note: Refer to Order Form.
