1. Kara Ahern NMDL Assignment 10

3. With an emphasis on customer service and quality products Dunder Mifflin sells a wide variety of supplies including paper, writing utensils, labels, filing supplies, cardstock, calendars and planners and envelopes

5. Current SEO conditions Geography -Scranton, PA -Akron, OH -Albany, NY -Nashua, NH -Utica, NY Keywords: Dundermifflin, dundermifflin paper company, dundermifflin logo, dudnermifflin branches, dundermifflin inc, mifflin paper company

6. Our Strategy Optimized pay-per-click campaign focusing in on environmental conscious companies Localized campaign focusing in on 5 key cities Use multiple technologies/ networks to reach current and potential paper buyers Modify search capabilities and budget to expose site to larger more diverse audience Increase site traffic = increase sales = happy sales staff

8. Twitter- Update you Twitter page. Gain followers and create online buzz about your company

12. Measuring your Campaign SEO

13. We also suggest opening up the site to environmental advertising and public relations initiatives that will help the company retain a THINK GREEN audience