2. Tujuan
1. Menghitung efektivitas Program Marketing yang sudah dilakukan oleh
Team Marcomm dalam sebuah perusahaan
2. Menghitung R.O.I dalam Program Marketing
3. Tools Media
1. Konvensional Media:
• Broadcast: Television and radio news
• Print: Majalah, koran dan Tabloid
• Out of Home: Billboard, Bus Advertising, Umbul-Umbul, Neon signate
2. Digital Media
• Banner ads, Email Marketing, Social Media
4. Measuring Program
1. Cost Ratio for Impression
(COST OF INVESTMENT)
CRI =
(Audience)
2. Cost Ratio for Sales
COST OF INVESTMENT
CRS =
Revenue in Program
11. Rumus R.O.I
(PROFIT FROM INVESTMENT - COST OF INVESTMENT)
ROI =
COST OF INVESTMENT
(Rp. 590.099.000 - Rp. 140.000.000)
ROI =
Rp. 140.000.000
ROI = 3.21