we developing a training / coaching concept / programme under the working title GROWTW, which is dedicated to enhance the ability of managers to act with CSR...

1. C orporate S ocial R esponsibility ( CSR ) economical + environmental + social ____________________ = success factor CSR GROWTH© programme

9. C orporate S ocial R esponsibility ( CSR ) Concept of the GROWTH © programme to enhance the ability of CSR Coaching one2one & group GROWTH © programme developed by Ulrich Schulte and Albert G. Tobler 2009 CSR Management team CSR demands a communication culture of inclusion. To enable manager to CSR the GROWTH © programme follows the recommendations of INSEAD’s RESPONSE project. Stakeholders incl. shareholders CEO GROWTH© programme

10. C orporate S ocial R esponsibility ( CSR ) Concept Aim: Improve CSR Improve profitability Improve grade of fulfillment of ALL stakeholders’ interest Improve consciousness through enhanced awareness to get the FULL SCREEN (not only the bigger picture…) Enable to independence and self-response-ability Coaching Culture qualifies Communication Culture enables Commitment to Action leads to Action Plan executed by Task Force guarantees Happy Hour  Full screen GROWTH © programme developed by Ulrich Schulte and Albert G. Tobler 2009 CSR Coaching Culture Self-committed Task Force GROWTH© programme

12. C orporate S ocial R esponsibility ( CSR ) It all starts with the Vision of the leader, gained by insights from looking inside (one2one executive coaching), shaped in his clear sighted mind and fuelled by his passion… Together – leader and dedicated team, which is enabled through group coaching to adopt the leaders new approach (leading through coaching) and communication culture (coaching culture) – they elaborate the SMART G oals from their (company’s) current R eality , identified by using (e.g.) CUSOMER’S VOICE, stakeholders’ opinion questionnaires, PESTLE and based on a detailed and accurate SW O T analysis towards their now common vision (buy in through inclusion). Now knowing their success-promising opportunities and how to deal with possible threads they are able to commit to action by working out a detailed action plan, which outlines traceable for everyone the company’s W ay to success (profitability) and the fulfilment of the stakeholders’ interest. The team is now able to realise (execute) this action plan as a highly motivated T ask Force in mutual agreement, understanding of the bigger picture and of everybody's own part of work and responsibility. Because the goals are high, achievable and measureable the valuation of the process will confirm the expected and well earned success. We call this moment of truth the H appy Hour  - the time to celebrate GROWTH © … GROWTH© programme