Web and Social Media Strategies
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The document provides an overview of web and social media strategies for Penn State Cooperative Extension. It discusses implementing a content management system called Plone to unify web presences and ensure quality control. Benefits include efficiency, shared content, and consistent branding across sites. The document also reviews best practices for social media engagement, including platforms like Twitter, Facebook, YouTube, and RSS feeds. It emphasizes listening to audiences, sharing others' content, and using analytics to understand impacts. Team collaboration is supported through an internal tool called Teambox.
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Web and Social Media Strategies
- 1. Web and Social Media Strategies Chris More – Associate Director Max Spiegel – Web and Social Media Strategist October 2010
- 7. Always improving from world-wide network
- 8. Most popular CMS at Penn State
- 9. Central University group of Plone experts
- 10. Easy to use interface
- 11. Minimal training
- 12. Search engine and people friendly content
- 13. No software needed to manage website
- 15. Aggregate external blogs and RSS feeds
- 16. Photo galleries
- 17. Pages / folders
- 18. Variety of homepage layouts
- 19. Social media integrationYou can do all of this without ever seeing code or knowing how to build websites!
- 20. Before and After – Food Science
- 21. Before and After - Entomology
- 22. Before and After – Turf Grass
- 24. Authentication
- 26. Share content
- 28. Easy to focus on content
- 30. Visitors scan text for keywords
- 31. Visitors view on average 2-3 pages per visit
- 32. Visitors quickly develop impressions
- 33. Visitors are looking for answers to their questionsPoint: Whatever you do on the web, you do not have much time to capture the audience. First impressions matter.
- 35. Generate fresh and rich content
- 36. Focus on content instead of design elements
- 37. Perfect is the enemy of good
- 38. Define ownership
- 43. Web 2.0
- 45. Communication
- 47. Collaboration
- 49. Web 2.0 Toolsets Categories
- 51. Know the room
- 52. Look appropriate
- 53. Sound smart
- 57. Cross link your efforts
- 58. Tweet about a YouTube video you uploaded
- 59. Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know.
- 60. Engage people - ask questions and respond to queries that interest you.
- 61. Be humorous - funny Tweets really help to break up the timeline.
- 62. Inform - provide useful information and news items.
- 63. Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day
- 64. Promote others - “retweet” liberally and highlight good work.
- 65. Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting.
- 67. People must be looking for it
- 68. Search engine optimization techniques
- 69. Pay per click/impression advertisements (Google, Facebook, YouTube)
- 71. Demographics
- 73. Go where the party is at!
- 74. Facebook
- 75. Twitter
- 77. What’s already going on?
- 78. Searching
- 79. Listening
- 80. Linking
- 81. Think about them, not us
- 82. What can we add to their social network?
- 84. Share on social networks
- 86. What’s RSS?
- 92. How are people watching?
- 94. Google Analytics and Campaigns
- 96. Go where the party is at
- 97. Allow your content to be shared
- 99. Move the conversation from inbox to a real collaborative environment.
- 100. Available to anyone with a Penn State or friends of Penn State account. Anyone can create a project!
- 101. Similar to Facebook groups and Twitter, but on an internal and secure server.