This presentation is an overview of IBM's Social Business strategy. The two primary components of this strategy are the Social Business Framework, which contains the products and services that provide the social capabilities, and the Social Business Toolkit, which provides the standards-based mechanisms for integrating with the Framework. The Toolkit enables the integration of IBM's social capabilities into an organization's internal or external facing IT infrastructure.
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2011 IBM Collaboration Solutions Directions and Strategy
1. 2011 IBM Collaboration Solutions Directions and Strategy Charlie Hill CTO, IBM Collaboration Solutions
2. “ We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.” John Doerr, Partner, KPCB Top 10 Mobile Internet Trends (Feb 2011) http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
3. Social Business is driven by exceptional experiences Realized through Business outcomes Deepen client relationships Drive operational effectiveness Optimize your workforce Exceptional Web Experiences Exceptional Work Experiences Enable nimble employee experiences P eer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation) Enable engaging customer experiences S elf-service, with other customers, with company representatives, and with the company overall (revenue, brand, reputation) IBM Social Business Framework A modular and open set of capabilities that accelerate the development of advanced Social Business solutions Enabled by
11. Social Business Foundation Technologies Enable data capture, analysis and collaboration Social Business capabilities User Experience and Mobility Social Business Solutions Transform business processes using social technologies Cooperative Application Technologies Integrate business functions with the social infrastructure Governance, Compliance and Security Identity Integration and Management Interaction Content Insight Solution planning, design and development Solution delivery and management Hybrid model supporting cloud and on premises components Business process management Information management Business analytics and optimization Roles Processes Applications Strategy Change Management
32. Common, extensible, navigation “ Quick Look” dropdowns for mail, calendar, people and places triggered on hover Apps menu includes all other applications a user has access to including third-party extensions Site-wide settings, identity and access to My Profile
36. In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, etc) Communication focused devices Social and collaboration focused devices Phone, mail, calendar contacts, chat, SMS Social collaboration, meetings, VoIP, video Enterprise owned & controlled devices “ Bring your own device” – but enterprise controls management & security policies Mobile landscape and trends These changes are driving shifts in expectations for enterprise mobility
37. Mobile landscape and trends Access to mobility solutions changes the way that employees can work Reply e-Mail Locate Project Expert Check Tomorrows Schedule Check meeting details Attend a Web Meeting Check Project Details Update Meeting Minutes Private Chat to Expert Update Project Tasks Lotus Notes ® Lotus Notes ® Traveler Lotus Mobile Connect Lotus Sametime Lotus Connections Update Biz Blog Roaming VPN Travel Customer Home Office Travel
38. Fastest growing business mobile email platform (IDC, September 2010) “ Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM in 2010, and Android will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x.” Mobile landscape and trends Lotus is well positioned to help enterprises harness these trends
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40. Made available on leading devices through the device platforms' associated distribution channel
41. Supported by application development tools to help partners and customers reach their mobile user base by mobilize their information and applications
42. Complete with enterprise governance capabilities that are easily managed on premises, hosted, or in the cloud
43. Mobile Solution for Collaboration Enabling employees to participate in social business on the move pda.png phone.png Social Business Applications Zero-Install Web Applications Installable Mobile Applications Mail Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Platforms Device Management Apple Nokia Connectivity, Management, Security IBM Lotus Traveler Android Research in Motion On premises LotusLive Delivery Methods Calendar Meetings UC
65. Activity Stream and Embedded Experience Lotus Mobile Solution – Enterprise Social Collaboration First-class mobile platform experience for Social Business
68. Administrative wipe of device, application and/or cards Managing enterprise risk Installable applications provide high function with managed capabilities
84. A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc. HTML5 ARIA SAML Atom
85. Introducing the IBM Social Business Toolkit We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules! IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules
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87. APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon
88. Runtime enablement in Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support
99. Access to social and device capabilities through web programming standards Lowering the cost of mobilizing applications R each users by mobilizing enterprise information and applications
110. Accelerated development Supporting the tools you already use Portlet Factory Portlets and Widgets Domino Designer XPages Work with third-party SDKs IBM Customer Experience Suite IBM Lotus Notes IBM Lotus Domino Third-Party Development Environments IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules
123. Lowering the cost of mobilizing applications Dedicated mobile controls available from OpenNTF
124. Pre-integrated software appliance Social Business Appliance for Developers Coming soon! IBM developerWorks Cloud Amazon® VMWare® Including realistic sample data IBM Social Business Toolkit APIs IBM Social Business Core Modules Workflow and forms Lotus Domino Social collaboration Lotus Connections Unified communications Lotus Sametime
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126. Social New portlets and builders speed integration of Lotus Connections within WebSphere Portal
127. Accelerated development Growing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry uses tool--transparent Write an application once, deploy to a Browser, Tablet, Smart Phone, Kiosk, and more
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131. Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities
133. Save costs by leveraging a common infrastructure for both web and mobile applications
134. Support mobile standards for web technologies such as HTML5 and CSS3 Camera GPS Microphone Device Data Accelerometer Device Specific Capabilities Mobile Application Hybrid Abstraction Layer (API)
137. Hybrid scenarios LotusLive IBM Cloud Amazon IBM Social Business Core Modules Solutions Services and Support IBM Social Business Toolkit APIs IBM Value-Added Modules Partner Value-Added Modules
The Portlet Factory capability we have for smart devices is quite flexible. You're not dealing with any templates. You can use whatever HTML style sheet and JavaScript technologies to control the look and feel of the branding experience for richness and customization. Within our Portlet Factory product, it's a plugin to Eclipse, so you would be leveraging the Eclipse environment. We will deliver capability soon with PhoneGap available through Portal Factory and thus Eclipse. One of the unique values of the Portlet Factory is its ability to profile. Any factor or any variable that you plug into a handler can be set up to profile the experience of that portlet including how it displays in a mobile device. One of the benefits of the profiling engine is the ability to write the element once and have it display in either a Web browser or in a mobile device based on different characteristics configured in the profile that is set up. If you create one application that's tailored for a desktop, you just have to simply put in some additional parameters for that same application to be optimized for a different type of form factor such as a smartphone. The philosophical idea behind Portlet Factory is that you can create builders and then others can use those builders to implement the applications they need to implement. That enables someone who is really well versed to deliver either to a mobile platform and/or integrate with the backend system. So the ability to encapsulate in the most efficient and flexible way with the builder. Then others who implement applications can use that builder and they get the benefit of that efficiency and that flexibility as they go. So, we have a starting point for our customers that's extensible and changeable. It allows customers to not only deliver more efficiently and but also tailor their developer skill set.
Positioning In 2011, mobile will be a big focus area for us. After all, the number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years. Before detailing some of the upcoming capabilities, let's just review what we have in market today. We have MPA – targeted at customers that need to deploy mobile web experiences that target a broad number of phones and operating systems, including monochrome phones, rugged devices, and smart phones. For customers that are interested in delivering mobile applications to smartphones only, we have two options. First, we have our mobile theme, which optimizes the navigation and look & feels aspects of the web experience for mobile devices. In creating this theme, we focused on making sure the markup is skinny-ed down to ensure optimum speeds over 2g and 3g networks. Customers can use their development tools of choice along with this theme, to tailor the necessary applications (or widgets or portlers) for the mobile form factor. For customers that are looking to development mobile applications to smartphones only, and are looking for ways to dramatically speed the process of creating those mobile applications, we offer websphere portlet factory. WPF combined with the mobile theme can save customers a lot of time and effort in deploying web-based smartphone applications that have a native look and feel.
Slide 3: What Customers are Requesting: Hybrid Approach In terms of our mobile strategy moving forward, we believe that taking a hybrid approach to mobile development is the way to go for developing mobile enterprise applications. We believe this approach gives you the best of both worlds: you can access the native features of the device without having to create native applications for each desired operating system you can also write the apps in standard web technologies – html, javascript, css – but still get a native look and feel to your applications To that end, you will see us moving beyond supporting just standard web-enabled mobile experience to hybrid experiences. We have folks in research bluewashing the open source phonegap framework. Note- PhoneGap enables software programmers to build applications for mobile devices using JavaScript, HTML and CSS, instead of languages such as Objective-C or straight java. The resulting application are hybrid, meaning that they are neither truly native (all layout rendering is done via the webview) nor purely web based (much of the functionalities would be supported by HTML5).