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Monopolistic
Competition &
Oligopoly
Outline
I. Introduction
   A. Where Does Monopolistic Competition
   “fit in”?
   B. Assumptions of Monopolistic
   Competition
II. Monopolistic Competition
   A. Short Run
   B. Long Run
Outline (Cont.)
III. Long Run Conditions
   A. Excess Capacity
   B. Product Differentiation
   C. Allocative and Productive Efficiency
IV. Oligopoly
  A. Where Oligopoly “fits in”
  B. Assumptions
   C. Concentration Ratios
Outline (Cont.)
V. Models of Oligopoly
 A. Cartel Theory
 B. Game Theory
Where Does Monopolistic
       Competition “fit in?”


Perfect Competition       Monopoly
Where Does Monopolistic
       Competition “fit in?”


Perfect Competition                  Monopoly




                      Monopolistic
                      Competition
Assumptions of Monopolistic
         Competition
• Many buyers and sellers (as opposed to
  monopoly)
• Firms produces a similar, yet unique
  product (gives us downward sloping
  demand)
• Ease of entry and exit
Examples of Monopolistically
     Competitive Markets

• Pizza Places (Pizza Hut, Dominos)
• Hairdressers
• Grocery Stores (IGA, Kroger, Meijer)
Monopolistic Competition in the
          Short Run

• Looks and Acts Like Monopoly
  • Faces Downward Sloping Demand and MR
  • Produces where MR=MC and may make a
    profit.
Monopolistic Competition in the
          Short Run
  P
$10                   MC

  8                        ATC
   p*
                           AVC
  6
  atc*
 4
 2           MR             D
  0      1    2   3    4   5     Q
Monopolistic Competition in the
          Long Run
• Firm Demand Shifts Back and Gets More
  Elastic.
  • Demand Shifts Back Because More Firms Enter
    the Industry, So There is Less Demand Per
    Firm.
  • Demand Gets More Elastic Because More
    Firms Means More Substitutes and More
    Substitutes Means More Elastic
Monopolistic Competition in the
           Long Run

• Like Perfect Competition, Firms Will
  Continue to Enter Until There are No More
  Profits to Attract Them.
Monopolistic Competition in the
          Long Run
    P
$10                     MC

   8                         ATC
                             AVC
    6
p*= atc*
   4
   2               MR         D
    0      1   2   3     4   5     Q
Long Run Conditions of
    Monopolistic Competition

• Excess Capacity
• Product Differentiation
• Efficiency
Excess Capacity
• Excess Capacity is the Difference Between
  The Long Run Perfectly Competitive
  Quantity Produced and the Long Run
  Monopolistically Competitive Quantity
  Produced.
• Generally Speaking, There Will be Excess
  Capacity in the Long Run of Monop.
  Competition.
Excess Capacity
P
                            MC
                                 ATC
                                  AVC
P*


                                 D
                     MR
0         Q       Q                  Q
          Excess Capacity
Product Differentiation
• The More That a Firm Can Differentiate
  Their Product, The More Inelastic The
  Demand Becomes.
• Thus, Profits Can Be Sustained.
• This is the Role of Advertising.
Efficiency
• Productive Efficiency
  – Generally, A Monopolistically Competitive
    Firm is not Productively Efficient, since it is
    not producing at the bottom of it’s ATC curve
• Allocative Efficiency
  – Generally, A Monopolistically Competitive
    Firm is not Allocatively Efficient, since there is
    excess capacity.
Oligopoly
• For a Market to be Described as
  Oligopolistic, it must satisfy the following
  conditions:
  – Few Sellers, Many Buyers (more like
    Monopoly).
  – The Firm’s products may be identical or unique
  – The are Barriers to Entry (like monopoly)
Where Does Oligopoly “fit in?”


Perfect Competition                              Monopoly




                      Monopolistic   Oligopoly
                      Competition
Concentration Ratios
• One Way to Determine Whether a Market is
  Oligopolistic is to look at a Concentration
  Ratio
• A Concentration Ratio Let’s Us Know if the
  Whole Industry’s Sales are Dominated by
  the Sales of a Few Firms.
The X-Firm Concentration Ratio
• The X-Firm Concentration Ratio is the
  Percentage of Industry Sales Accounted for
  by the Sales of the Top X Firms in the
  Industry:
•                Sales of the Top X Firms
              Total Industry Sales
Models of Oligopoly
• Cartel Theory: The Oligopolists Get
  Together (Since There are So Few of Them)
  and Act As If They Were One Monopolist
  and Collectively Produce the Monopolistic
  Quantity - Thus Maximizing Profit
• Example: OPEC
Problems With Cartels
• Generally, They Are Not Legal (Price
  Fixing)
• They Are Difficult to Organize and Monitor
• Can’t Force New Firms to Join
• Cheating
The Incentive to Cheat On A
              Cartel
• If the Cartel Maintains the Monopoly Price,
  The Individual Member of the Cartel Can
  Act Like a Price Taker (They Can Sell All
  They Want at the Market Price)
• As a Price Taker, They Maximize Profit
  Where MC=MR.
The Incentive to Cheat On A
          Cartel (Cont.)
• This Quantity is Greater Than the Cartel
  Wants the Individual Firm to Produce.
• All Firms in the Cartel Do This and the
  Cartel Falls Apart
The Incentive to Cheat On A
               Cartel
$                       $

                                MR

                   MC                MC ATC
                        P




          MR   D

      Q    Market       Q   Q   Firm   Qcheater
Game Theory
• Game Theory is a Technique That Allows
  Us to Examine The Strategies of
  Oligopolists
• This Technique Allows Us to Determine the
  Best Strategy for a Oligopolist if the Other
  Oligopolists are Aware of the All of
  Avaliable Strategies
Example - The Prisoner’s
            Dilemma
Consider the Following Story:
• Bill and Jill Have Cheated on an Exam
• They are Both Caught
• Bill in Prof. Platt’s Office and Jill is Prof.
  Lage’s Office
• Each Are Told That Their Punishment Will
  Be Somewhat Lighter if They Confess
Example - The Prisoner’s
        Dilemma (Cont.)

• They Both Know That if They BOTH
  Admit Nothing, it Will Be Tough to Prove
  That They Cheated
• They Can’t Communicate With Each Other
• What Do They Do?
Example - The Prisoner’s
                Dilemma
                Jill is Silent           Jill Confesses

Bill is      They Fail The Class
                                        Jill Fails,
Silent       and Their Transcript
                                        Bill is Expelled
             is Noted

                                    They Are Both
Bill            Bill Fails,         Suspended For a Year,
Confesses       Jill is Expelled    Fail the Class and
                                    Transcipts are Noted.
How Does The Prisoner’s
  Dilemma Apply to Oligopoly?
• A Cartel Can only Hold Together if
  Everyone Sticks to Producing the
  Monopoly Quantity
• But a Cheater Benefits More Than the
  Others - Much Like Confession By Bill or
  Jill Alone, Benefits One More Than the
  Other.
• But if They All Know This -- They All
  Cheat and the Cartel Falls Apart.

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Mc _o_

  • 2. Outline I. Introduction A. Where Does Monopolistic Competition “fit in”? B. Assumptions of Monopolistic Competition II. Monopolistic Competition A. Short Run B. Long Run
  • 3. Outline (Cont.) III. Long Run Conditions A. Excess Capacity B. Product Differentiation C. Allocative and Productive Efficiency IV. Oligopoly A. Where Oligopoly “fits in” B. Assumptions C. Concentration Ratios
  • 4. Outline (Cont.) V. Models of Oligopoly A. Cartel Theory B. Game Theory
  • 5. Where Does Monopolistic Competition “fit in?” Perfect Competition Monopoly
  • 6. Where Does Monopolistic Competition “fit in?” Perfect Competition Monopoly Monopolistic Competition
  • 7. Assumptions of Monopolistic Competition • Many buyers and sellers (as opposed to monopoly) • Firms produces a similar, yet unique product (gives us downward sloping demand) • Ease of entry and exit
  • 8. Examples of Monopolistically Competitive Markets • Pizza Places (Pizza Hut, Dominos) • Hairdressers • Grocery Stores (IGA, Kroger, Meijer)
  • 9. Monopolistic Competition in the Short Run • Looks and Acts Like Monopoly • Faces Downward Sloping Demand and MR • Produces where MR=MC and may make a profit.
  • 10. Monopolistic Competition in the Short Run P $10 MC 8 ATC p* AVC 6 atc* 4 2 MR D 0 1 2 3 4 5 Q
  • 11. Monopolistic Competition in the Long Run • Firm Demand Shifts Back and Gets More Elastic. • Demand Shifts Back Because More Firms Enter the Industry, So There is Less Demand Per Firm. • Demand Gets More Elastic Because More Firms Means More Substitutes and More Substitutes Means More Elastic
  • 12. Monopolistic Competition in the Long Run • Like Perfect Competition, Firms Will Continue to Enter Until There are No More Profits to Attract Them.
  • 13. Monopolistic Competition in the Long Run P $10 MC 8 ATC AVC 6 p*= atc* 4 2 MR D 0 1 2 3 4 5 Q
  • 14. Long Run Conditions of Monopolistic Competition • Excess Capacity • Product Differentiation • Efficiency
  • 15. Excess Capacity • Excess Capacity is the Difference Between The Long Run Perfectly Competitive Quantity Produced and the Long Run Monopolistically Competitive Quantity Produced. • Generally Speaking, There Will be Excess Capacity in the Long Run of Monop. Competition.
  • 16. Excess Capacity P MC ATC AVC P* D MR 0 Q Q Q Excess Capacity
  • 17. Product Differentiation • The More That a Firm Can Differentiate Their Product, The More Inelastic The Demand Becomes. • Thus, Profits Can Be Sustained. • This is the Role of Advertising.
  • 18. Efficiency • Productive Efficiency – Generally, A Monopolistically Competitive Firm is not Productively Efficient, since it is not producing at the bottom of it’s ATC curve • Allocative Efficiency – Generally, A Monopolistically Competitive Firm is not Allocatively Efficient, since there is excess capacity.
  • 19. Oligopoly • For a Market to be Described as Oligopolistic, it must satisfy the following conditions: – Few Sellers, Many Buyers (more like Monopoly). – The Firm’s products may be identical or unique – The are Barriers to Entry (like monopoly)
  • 20. Where Does Oligopoly “fit in?” Perfect Competition Monopoly Monopolistic Oligopoly Competition
  • 21. Concentration Ratios • One Way to Determine Whether a Market is Oligopolistic is to look at a Concentration Ratio • A Concentration Ratio Let’s Us Know if the Whole Industry’s Sales are Dominated by the Sales of a Few Firms.
  • 22. The X-Firm Concentration Ratio • The X-Firm Concentration Ratio is the Percentage of Industry Sales Accounted for by the Sales of the Top X Firms in the Industry: • Sales of the Top X Firms Total Industry Sales
  • 23. Models of Oligopoly • Cartel Theory: The Oligopolists Get Together (Since There are So Few of Them) and Act As If They Were One Monopolist and Collectively Produce the Monopolistic Quantity - Thus Maximizing Profit • Example: OPEC
  • 24. Problems With Cartels • Generally, They Are Not Legal (Price Fixing) • They Are Difficult to Organize and Monitor • Can’t Force New Firms to Join • Cheating
  • 25. The Incentive to Cheat On A Cartel • If the Cartel Maintains the Monopoly Price, The Individual Member of the Cartel Can Act Like a Price Taker (They Can Sell All They Want at the Market Price) • As a Price Taker, They Maximize Profit Where MC=MR.
  • 26. The Incentive to Cheat On A Cartel (Cont.) • This Quantity is Greater Than the Cartel Wants the Individual Firm to Produce. • All Firms in the Cartel Do This and the Cartel Falls Apart
  • 27. The Incentive to Cheat On A Cartel $ $ MR MC MC ATC P MR D Q Market Q Q Firm Qcheater
  • 28. Game Theory • Game Theory is a Technique That Allows Us to Examine The Strategies of Oligopolists • This Technique Allows Us to Determine the Best Strategy for a Oligopolist if the Other Oligopolists are Aware of the All of Avaliable Strategies
  • 29. Example - The Prisoner’s Dilemma Consider the Following Story: • Bill and Jill Have Cheated on an Exam • They are Both Caught • Bill in Prof. Platt’s Office and Jill is Prof. Lage’s Office • Each Are Told That Their Punishment Will Be Somewhat Lighter if They Confess
  • 30. Example - The Prisoner’s Dilemma (Cont.) • They Both Know That if They BOTH Admit Nothing, it Will Be Tough to Prove That They Cheated • They Can’t Communicate With Each Other • What Do They Do?
  • 31. Example - The Prisoner’s Dilemma Jill is Silent Jill Confesses Bill is They Fail The Class Jill Fails, Silent and Their Transcript Bill is Expelled is Noted They Are Both Bill Bill Fails, Suspended For a Year, Confesses Jill is Expelled Fail the Class and Transcipts are Noted.
  • 32. How Does The Prisoner’s Dilemma Apply to Oligopoly? • A Cartel Can only Hold Together if Everyone Sticks to Producing the Monopoly Quantity • But a Cheater Benefits More Than the Others - Much Like Confession By Bill or Jill Alone, Benefits One More Than the Other. • But if They All Know This -- They All Cheat and the Cartel Falls Apart.

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