7. Add new ways to get leads
Website
SEO
External seeding
Mining Online
conversations
White papers
Direct mail
Print media
Broadcast
Telemarketing
Word of mouth
Expos
14. Checklists
• Daily
– Twitter
• Any mention us?
• Talk about
products?
– LinkedIn
• Questions to
answer?
– Blog
• Anything to
comment on?
• Weekly
– Blog
• Post new article
• Announce on
Twitter
– Twitter
• Find more
followers
– Post on Facebook
What is Social Networkingand why should I (as a CEO) care?
Hello, I’m Doug of AdLinea
Last 15 years with Allegro
At end mostly sales and marketing
New company Adlinea does SEO and inbound Internet marketing
Things are changing quickly
Have to keep up
If only in understanding
We will
* Explain what’s going on
* Show examples, tools
* Give checklists
* Lead through starting
Old ways of getting our message to the client don’t work as well as they used to
Word of mouth
Yellow pages
Direct mail
Magazine ads
Conference expos
TV and radio
People better and better at filtering out (direct mail in trash or SPAM)
* SPAM filters
* Google search
* Opt-out
* Trash can (direct mail)
* TiVO and Satellite radio and Internet radio
Problem of old ways is shotgun approach
Too many uninterested recipients
Printegration improving with better targeting, but need more
New ways of getting leads into the old sales funnel
* Google search
* Website
* Reviews
* Discussions and blogs
One Important and exciting is social networking
* People talking, you listen in and help
* You speak about your company – speech findable
If like me, you need examples
* Twitter search “stupid vending”
* LinkedIn “hot desk”
* LinkedIn “payroll”
* Facebook – LaDiff CEO postings
* Blog
Exact opposite of old ways
* getting your message to those who are interested
* very easy to click for more info
You are now teaching
* Using power and reach of Internet
* Establishing yourself as the expert
* Creating word-of-mouth for the first time
Planting seeds to help users find your solutions
* More trusted
* Last forever
* Google grades you more authoritative
All sounds great, how do we use it?
* Strategy, a plan
* Checklists
* Regular review of results and new tools
After making plan
Schedule activities daily, weekly and monthly
Demo
* Twitter mention – dom pay, then adp
* Twitter looking – stupid vending, speeding ticket
* LinkedIn – outsource payroll
* Blogs – sharp reaader
Your takeaways
How to startup
What to do each day
Most basic strategy
Or you can hire a firm like us to develop and do it for you
$50k, rent van, kidnap prospects
Identify your products
Catalog the audiences
Catalog the keywords
Create a Twitter account
Search for conversations
Install TweetDeck
Save searches
Create a LinkedIn personal account
Search for Questions to answer
Find blog about your product
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