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Believe in your Brand
1.
JULY 2012 Copyright ©
FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
2.
Thinking is all
about ensuing that before you act, you have a sound strategy that connects with your overall business. Creativity is a balance between imagination and analysis. The online creative process involves purposeful analysis, imagination idea generation, and critical evaluation – hence the balance. Rating online is a complex mix of prominent search engine rankings, industry reviews and consumer sentiment expressed via social media. Performing in a digital world is all about continual innovation, measurement and ongoing optimisation. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
3.
Thanks to the
Internet and digital technology, companies are finding the realization of their ultimate fantasy -- the ability to customize a specific message to a specific person at a specific moment-- is within their grasp*. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz *www.fastcocreate.com/1681225/
4.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
5.
Click to edit
Master title style Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz *2012 estimates put the population at about 7 billion inhabitants...
6.
Click to edit
Master title style Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
7.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
8.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
9.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
10.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
11.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
12.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
13.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
14.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
15.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
16.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
17.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
18.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
19.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
20.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
21.
…the computer amplified
our human abilities or memory , problem-solving, calculation, projection, analysis , and much more Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
22.
“There is something
very special and historically different that takes place, when you have one computer, for one person rather than one for many. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
23.
(as it happens)
this statement is also true of the internet…. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
24.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
25.
Online Advertising
is changing, BECAUSE THE MEDIA BUSINESS MODEL S CHANGING. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
26.
New behaviors Increased accessibility
to new communication devices has increased the consumption of media, but also changed the way we integrate it into our everyday lives. -Old advertising models are not as effective for the new user. Social media and information change our behaviors for good. People are now using their time not to be affected by advertising , but also to be part of the message. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
27.
Digital Marketing is
not part of advertising ,because digital marketing targets and converts people in a new way that advertising can’t do in traditional Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
28.
“A revolution doesn’t
happen when society adopts new tools, it happens when society adopts new behaviors” -Clay Shirky, Us Now Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
29.
For twenty year
he have been waiting for an opportunity like the one we have now to use visual tools and devices in a way that is efficient and multi-dimensional to influence and convert users into clients. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
30.
Changes in
marketing Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
31.
People will happily
spend 5 minutes of their time publishing their own version of the brand story, but they won’t give five seconds of their time to listen to the companies point of view of it. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
32.
In this framework
digital will and should become the most significant gathering point between companies and clients. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
33.
The marketing direction
is not about attention, disruption or notice. It’s about creating measured value. Building direct relationships and great strategies though utilities, content, diversity and customization of the message. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
34.
Digital marketing is
not about how many times you display a massage or the format of the ad or even smash your competitor with your budget. Is about the experience that you give the users to relate to your product and your brand, so they can have ownership of the gut feeling that you represent. Losing this opportunity has far greater consequences than losing on an ad space. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
35.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
36.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.n
37.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
38.
Because it’s not
only the internet, the means or the individuals that change, it is also the stage on which valuable businesses and brand are built. To determine this value, we need to find new techniques and tools to measure the interaction with the user. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
39.
We need to record
better Understanding value is very important for digital marketing, but we need to know where to find this value in all the data we recover from the user and the entire interactions with our brand. The tools are there but the insight we need to find them, that is value. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
40.
Value & Worth
+Today's consumers interact with brands constantly near the time of the purchase decision. This contact is managed by different parts of the company, implying a lack of consolidation of the experience and the possible loss of opportunity, value is the success of the activity that allows the custome to make a decision regarding the purchase of a product. +Value is a quantitative. Worth confirms whether or not the visitor has adopted the idea +The idea has become something meaningful. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
41.
Digital services can
be measure by downloads, clicks, user or other advertising –type measures, but the integration between brand and user needs to be measured by its ability to create value in the relationship with the user. Marketing needs to be measured by new tools. The relationship becomes the value and for future decision making measure is the most important keys to keep the message and the connection with the user. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
42.
Copyright © FIRST.,
part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
43.
About FIRST. Respected digital
veterans are the foundation our agency is built upon: each team holds a core capability that feeds into a business’ digital requirements. Our expertise in digital has been built on over 14 years’ experience in digital strategy, web design and build, search marketing and digital campaigns. FIRST, our award winning team of Internet marketers, has helped over 300 companies across 100 industries achieve digital success. We provide companies with a digital roadmap to success centred around a “digitally-led” sales and marketing strategy. Our services span search (SEO and SEM), email, performance media, conversion optimisation and advanced analytics. We produce leading creative across all digital areas. And we build ecommerce sites, CMS driven sites, mobile apps, social media initiatives and microsites. Most importantly, our work is underpinned by a focus on delivering the return on investment our clients expect. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
44.
Like to hear
more? Please contact me: Alex Giatsidakis Phone +64 (09) 920 6715 Email alex@firstdigital.co.nz Web www.firstdigital.co.nz Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
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