SlideShare ist ein Scribd-Unternehmen logo
1 von 34
Downloaden Sie, um offline zu lesen
Wikibrands  - Reinventing Your Business in a Customer-Controlled Marketplace www.agentwildfire.com
So What The Heck Do We Know?
Obstacle #1 –  There are 45,000 social media experts online right now
[object Object],[object Object],[object Object],Instead, we studied the best…
Running -  Nike Plus Finance- American Express Hospitality –  Starbucks B-to-B  - Intuit Automotive -  Camp Jeep Travel –  Starwood Hotels Tech – Dell ecommerce – eBay Startup - Freshbooks We went cross industry for insight …
Obstacle #2 – If you have a profile on Facebook, you have an opinion…
[object Object],[object Object],[object Object],Instead, we built some verifiable proof
Obstacle #3 – The Cluetrain has left the station…perception exists -organizations, businesses and brands don’t belong in social spaces
- 85% of people want companies engaging with their customers in social media - 56% of people feel a stronger connection with those companies they interact with in social media - Twitterers are three times more likely to embrace brands than average population Don’t be fooled, people want brands…just under the right terms
Social, Participation, Engagement, Collaboration, Influence, Community = Smart Business
Key Point - You Don’t Have to Choose Sides, Social Business is not a Religion
It’s for the “Never in a Million Years Traditionalist”
It’s for the “Sensitive New Age  Social Media” Type
For both, fundamental changes are occurring in how we build our brands…
Business has had the Gift of Tech-enabled Engagement and Collaboration Drop in Their Lap
Definition:  noun A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value Derived from Hawaiian word “wiki” meaning “quick: subsequently meaning “tribal knowledge and a collaborative website” and Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wikibrand-ing allows you to connect with your customers
Caveat - There is a difference between “Being Social”
Versus “Doing Social”
MASS  MARKETING DIRECT  MARKETING SOCIAL INFLUENCE MARKETING A Culture Change is Required
Wikibrands:  Culture
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Something you Buy” “ Something you Trust” “ Something you Want” “ Something you Prefer” “ Something you Love” “ Something you  Participate In” The new currency on how to build business
Key Wikibrands Book Content I. Background - History of brand building and key 7 market forces at work accelerating need for change - A reference and jumping off point from the key principles espoused by Wikinomics - A quick summary on what the book offers, what client examples we’ll draw on and what a different approach we’re taking with this book   II. The Pillars of Great Wikibrands - Conditions in place at wikibrand companies - Product/innovation environment - Cultural commitment  - Stating the case - what 6 core reasons for brands to wikify themselves - Listening and engaging    
Key Wikibrands Book Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Wikibrands Book Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikibrands Examples - Large company profiles - Dell, Cisco, Nike, Starbucks, Kraft, Best Buy, P&G, Frito-Lay, EMC,  - Unilever, Pepsi, Kraft, Intel, Wells Fargo, Molson, H&R Block - Jet Blue, Kodak, Ford, Jeep, Kaiser Permanente, Whole Foods  - Mountain Dew, Patagonia, Blackmore’s,  Johnson & Johnson, Alli - Starwood, Red Bull, BBC - Global profiles - Lego, Innocent Drinks, Mozilla Firefox, Specialized Bikes, Amazon,  - IBM, SAP, Microsoft, eBay, London 2012, Nokia, Panasonic - Nintendo, Blackberry, Weight Watchers,  Electronic Arts - Research in Motion, Levi Strauss, Lonely Planet
Wikibrands Examples - Grassroots underdogs - Method, PEMCO, Lomo Cameras, Maker’s Mark, Threadless - WD40, Sharpie, Dave’s Killer Bread, Roger Smith Hotel - Souplantation, Graco, Stonyfield Farms, Sweet Leaf Iced Teas - Mabel’s Labels, Streetza Pizza, North Face, Vancity, Moo Cards - Joffrey’s Coffee and Tea, Segway, Barilla Pasta, Kogi BBQ - Upstarts - Zappos, Stormhoek, eBay, John Fluevog, Mint, Livestrong, AMC  - Wind Mobile, Nature Valley, Kashi, Method, Fiskars, Lululemon - Crowdspring, Harley-Davidson, Flying Dog Ales, Humana - Naked Pizza, Blendtec, Tasti D-Lite, Dogfish Beer, UFC
Wikibrands Examples - B-to-B Brands - Intuit, American Express, Adobe, EMC, Reuters, Salesforce.com - Cree LEDs, LinkedIn, Ariba, Avaya, Open Kernel Labs - Indium Corporation, Freshbooks - Not-for-Profit Brands - Movember, Livestrong, Red Cross, Museum of Modern Art - Moveon.org, Leukemia & Lymphona Society, Kiva - National Wildlife Federation, Charity Water - Personal Brands - Adventure Girl, The Sartorialist, Loic Lemeur, Guy Kawasaki - Gary Vaynerchuk, Neil Pasricha, Keith Ferrazzi, Jamie Oliver - Robert Scoble, Joe Pine, Dan Schawbel
The FLIRT Model – A Recipe for Community Success
Wikibrand Future Content Extensions ,[object Object],[object Object],[object Object],[object Object]
Wikibrand Future Content Extensions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Start Your Next Brand Conversation… Inquire: wikibrands (at) agentwildfire.com Phone: 416-255-4500 x226 URL:  www.AgentWildfire.com Twitter:  @wikibrands Other Blogs: http://BuzzCanuck.typepad.com/

Weitere ähnliche Inhalte

Ähnlich wie Wikibrands Overview

Wikibrands SMB Ottawa
Wikibrands SMB OttawaWikibrands SMB Ottawa
Wikibrands SMB OttawaSean Moffitt
 
Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Sean Moffitt
 
Wikibrands Social Media Week
Wikibrands Social Media WeekWikibrands Social Media Week
Wikibrands Social Media WeekWikibrands
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpBill Sheridan, CAE
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Club
 
Superstar The Social Networking Revolution
Superstar   The Social Networking RevolutionSuperstar   The Social Networking Revolution
Superstar The Social Networking RevolutionCynthia de Lorenzi
 
B2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage WikipediaB2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage WikipediaAri Newman
 
Managing the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsManaging the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsAndrew Chow ✯ Keynote Speaker ✯
 
How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Sean Moffitt
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet HungarySean Moffitt
 
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
 
Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010Ira Wolfe
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - TorontoSean Moffitt
 
Social Media: Less Hype, More Help
Social Media: Less Hype, More HelpSocial Media: Less Hype, More Help
Social Media: Less Hype, More HelpBill Sheridan, CAE
 
Social Media Arizona Final09
Social Media Arizona Final09Social Media Arizona Final09
Social Media Arizona Final09C. Edward Brice
 

Ähnlich wie Wikibrands Overview (20)

Wikibrands SMB Ottawa
Wikibrands SMB OttawaWikibrands SMB Ottawa
Wikibrands SMB Ottawa
 
Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)
 
Wikibrands Social Media Week
Wikibrands Social Media WeekWikibrands Social Media Week
Wikibrands Social Media Week
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More Help
 
Sean Moffitt on Wiki-Brands
Sean Moffitt on Wiki-BrandsSean Moffitt on Wiki-Brands
Sean Moffitt on Wiki-Brands
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands Webinar
 
Web 2 0 Watkins Meegan
Web 2 0 Watkins MeeganWeb 2 0 Watkins Meegan
Web 2 0 Watkins Meegan
 
Superstar The Social Networking Revolution
Superstar   The Social Networking RevolutionSuperstar   The Social Networking Revolution
Superstar The Social Networking Revolution
 
B2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage WikipediaB2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage Wikipedia
 
Managing the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsManaging the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource Professionals
 
How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009
 
Planningness
Planningness Planningness
Planningness
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet Hungary
 
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
 
Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
 
Social Media: Less Hype, More Help
Social Media: Less Hype, More HelpSocial Media: Less Hype, More Help
Social Media: Less Hype, More Help
 
Social Media Arizona Final09
Social Media Arizona Final09Social Media Arizona Final09
Social Media Arizona Final09
 

Mehr von Sean Moffitt

Grey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation InvitationalGrey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation InvitationalSean Moffitt
 
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22Sean Moffitt
 
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...Sean Moffitt
 
Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
 
The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist Sean Moffitt
 
The Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation LeaderThe Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation LeaderSean Moffitt
 
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Sean Moffitt
 
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...Sean Moffitt
 
Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeOnce Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeSean Moffitt
 
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 -  Opening Keynote - Sean MoffittCrowdsourcing Week Venice 2015 -  Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean MoffittSean Moffitt
 
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
 
Content 2015 - Post Modern Engagement
Content 2015 - Post Modern EngagementContent 2015 - Post Modern Engagement
Content 2015 - Post Modern EngagementSean Moffitt
 
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Sean Moffitt
 
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)Sean Moffitt
 
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERSYGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERSSean Moffitt
 
YGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global GoodYGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global GoodSean Moffitt
 
Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013Sean Moffitt
 
Wikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsWikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsSean Moffitt
 
Crowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening KeynoteCrowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening KeynoteSean Moffitt
 
Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)Sean Moffitt
 

Mehr von Sean Moffitt (20)

Grey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation InvitationalGrey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation Invitational
 
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
 
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
 
Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation
 
The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist
 
The Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation LeaderThe Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation Leader
 
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
 
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
 
Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeOnce Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age
 
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 -  Opening Keynote - Sean MoffittCrowdsourcing Week Venice 2015 -  Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt
 
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
 
Content 2015 - Post Modern Engagement
Content 2015 - Post Modern EngagementContent 2015 - Post Modern Engagement
Content 2015 - Post Modern Engagement
 
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
 
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
 
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERSYGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
 
YGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global GoodYGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global Good
 
Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013
 
Wikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsWikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
 
Crowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening KeynoteCrowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening Keynote
 
Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)
 

Kürzlich hochgeladen

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 

Kürzlich hochgeladen (20)

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 

Wikibrands Overview

  • 1. Wikibrands - Reinventing Your Business in a Customer-Controlled Marketplace www.agentwildfire.com
  • 2. So What The Heck Do We Know?
  • 3. Obstacle #1 – There are 45,000 social media experts online right now
  • 4.
  • 5. Running - Nike Plus Finance- American Express Hospitality – Starbucks B-to-B - Intuit Automotive - Camp Jeep Travel – Starwood Hotels Tech – Dell ecommerce – eBay Startup - Freshbooks We went cross industry for insight …
  • 6. Obstacle #2 – If you have a profile on Facebook, you have an opinion…
  • 7.
  • 8. Obstacle #3 – The Cluetrain has left the station…perception exists -organizations, businesses and brands don’t belong in social spaces
  • 9. - 85% of people want companies engaging with their customers in social media - 56% of people feel a stronger connection with those companies they interact with in social media - Twitterers are three times more likely to embrace brands than average population Don’t be fooled, people want brands…just under the right terms
  • 10. Social, Participation, Engagement, Collaboration, Influence, Community = Smart Business
  • 11. Key Point - You Don’t Have to Choose Sides, Social Business is not a Religion
  • 12. It’s for the “Never in a Million Years Traditionalist”
  • 13. It’s for the “Sensitive New Age Social Media” Type
  • 14. For both, fundamental changes are occurring in how we build our brands…
  • 15. Business has had the Gift of Tech-enabled Engagement and Collaboration Drop in Their Lap
  • 16. Definition: noun A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value Derived from Hawaiian word “wiki” meaning “quick: subsequently meaning “tribal knowledge and a collaborative website” and Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
  • 17.
  • 18. Caveat - There is a difference between “Being Social”
  • 20. MASS MARKETING DIRECT MARKETING SOCIAL INFLUENCE MARKETING A Culture Change is Required
  • 22.
  • 23. “ Something you Buy” “ Something you Trust” “ Something you Want” “ Something you Prefer” “ Something you Love” “ Something you Participate In” The new currency on how to build business
  • 24. Key Wikibrands Book Content I. Background - History of brand building and key 7 market forces at work accelerating need for change - A reference and jumping off point from the key principles espoused by Wikinomics - A quick summary on what the book offers, what client examples we’ll draw on and what a different approach we’re taking with this book   II. The Pillars of Great Wikibrands - Conditions in place at wikibrand companies - Product/innovation environment - Cultural commitment - Stating the case - what 6 core reasons for brands to wikify themselves - Listening and engaging    
  • 25.
  • 26.
  • 27. Wikibrands Examples - Large company profiles - Dell, Cisco, Nike, Starbucks, Kraft, Best Buy, P&G, Frito-Lay, EMC, - Unilever, Pepsi, Kraft, Intel, Wells Fargo, Molson, H&R Block - Jet Blue, Kodak, Ford, Jeep, Kaiser Permanente, Whole Foods - Mountain Dew, Patagonia, Blackmore’s, Johnson & Johnson, Alli - Starwood, Red Bull, BBC - Global profiles - Lego, Innocent Drinks, Mozilla Firefox, Specialized Bikes, Amazon, - IBM, SAP, Microsoft, eBay, London 2012, Nokia, Panasonic - Nintendo, Blackberry, Weight Watchers, Electronic Arts - Research in Motion, Levi Strauss, Lonely Planet
  • 28. Wikibrands Examples - Grassroots underdogs - Method, PEMCO, Lomo Cameras, Maker’s Mark, Threadless - WD40, Sharpie, Dave’s Killer Bread, Roger Smith Hotel - Souplantation, Graco, Stonyfield Farms, Sweet Leaf Iced Teas - Mabel’s Labels, Streetza Pizza, North Face, Vancity, Moo Cards - Joffrey’s Coffee and Tea, Segway, Barilla Pasta, Kogi BBQ - Upstarts - Zappos, Stormhoek, eBay, John Fluevog, Mint, Livestrong, AMC - Wind Mobile, Nature Valley, Kashi, Method, Fiskars, Lululemon - Crowdspring, Harley-Davidson, Flying Dog Ales, Humana - Naked Pizza, Blendtec, Tasti D-Lite, Dogfish Beer, UFC
  • 29. Wikibrands Examples - B-to-B Brands - Intuit, American Express, Adobe, EMC, Reuters, Salesforce.com - Cree LEDs, LinkedIn, Ariba, Avaya, Open Kernel Labs - Indium Corporation, Freshbooks - Not-for-Profit Brands - Movember, Livestrong, Red Cross, Museum of Modern Art - Moveon.org, Leukemia & Lymphona Society, Kiva - National Wildlife Federation, Charity Water - Personal Brands - Adventure Girl, The Sartorialist, Loic Lemeur, Guy Kawasaki - Gary Vaynerchuk, Neil Pasricha, Keith Ferrazzi, Jamie Oliver - Robert Scoble, Joe Pine, Dan Schawbel
  • 30. The FLIRT Model – A Recipe for Community Success
  • 31.
  • 32.
  • 33.
  • 34. Let’s Start Your Next Brand Conversation… Inquire: wikibrands (at) agentwildfire.com Phone: 416-255-4500 x226 URL: www.AgentWildfire.com Twitter: @wikibrands Other Blogs: http://BuzzCanuck.typepad.com/