This document summarizes the key findings of the 2014 Global Crowdsourcing Pulse Check survey. It finds that crowdsourcing is growing substantially and expected to continue growing in popularity over the next few years. Several industries like healthcare, manufacturing and education are seen as most likely to be disrupted by crowdsourcing. While crowdsourcing faces some challenges around intellectual property and commitment, most believe that with better management and curation of crowdsourcing efforts these issues can be addressed. There is also a seen need for more sharing of best practices in crowdsourcing.
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
1. 2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #csweurope
2. Paradox - Denmark Innovation
#1 Satisfaction with Life Source: University of Leicester
#1 Least Corrupt Source: Transparency International
#1 Most Egalitarian Source: United Nations Gini
#1 Happiest Country Source: Gallup
#1 Smartest City - Copenhagen Source: Fast Company
15. The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
16. Some slang of
Uber (e.g.
Uberfication)
âDisruptiveâ
Citing Jeff
Howe and
2006
âMicrotasksâ
King Louis XVI
âGamification
â
Iceland
Constitution
Mechanical
Turk
Human-based
Computation
Pebble Watch
âAirbnbâ-ified
Internet of
Things, bonus
if called IoT
My Starbucks
Idea as
Recent
Example
âCloudâ and
âCrowdâ
together in
same phrase
Any word
derived from
the Swahili
wordâŠ.
Oxford
English
Dictionary
Veronica
Mars
The Netflix
Prize
âParticipatory
designâ
âDemo-cratizationâ
Distributed
problem
Solving
Citing James
Surowiecki
and Wisdom
of Crowds
ALS Ice
Bucket
Challenge
Vikings
19. What do you expect growth wise in the âcrowd
economyâ for 2014 and 2015?
âSubstantially more than
current growthâ
âMore than current
growthâ
âSame as
current growthâ
âLess than
current growthâ
Source: the 2014 Global Crowdsourcing Pulse Check
23. Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
The Crowd Universe The Social Universe
24. Why are we attracted to the
âcrowdâ movement?
29. The Other Crowd Facilitators
#1 -The rise of entrepreneurial startup
culture
#2 â Growth of free
agents/freelancing/independent
contracting
#3 - Expanded global marketplaces
and scale
31. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th
@seanmoffitt @crowdweek
33. âSolves
Problems from
Non-
Traditional
âFunds Sourcesâ
New
Ideas/Busi
nessâ
âIdentifies
Crowd-based
Insight/Surface
s New
Perspectivesâ
45. âWe will need to find significantly
better ways to manage and curate
crowdsourcing and crowdfunding
efforts than we do now.â
82% strongly believe/believe
@seanmoffitt @crowdweek
46. âLarge corporations will expand their
investments in
crowdsourcing/crowdfunding.â
82% strongly believe/believe
@seanmoffitt @crowdweek
47. âThe future of equity crowdfunding
will threaten venture capitalists and
angel investors.â
42% strongly agree/agree
37% strongly disagree/disagree
@seanmoffitt @crowdweek
48. âCrowdsourcing is nearing its height
in popularity and as a term, will be
considered a fad in the future.â
76% strongly disagree
@seanmoffitt @crowdweek
49.
50. âThere is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.â
â77% Strongly Agree/Agreeâ
51.
52. Key Takeaways
ïŒ The world is a blur and itâs getting smaller
ïŒ Crowdsourcing is growing up; no longer a play
thing, it is creating real value
ïŒBest crowd practices are starting to develop;
crowds are disrupting and becoming the fabric of
what we do
ïŒ Someone has to lead the crowds