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- Crowdsourcing Week - Kickoff
June 3-7, 2013
Crowdsourcing Week
Singapore Mangagement University
@Crowdweek
#csw13
@seanmoffitt
Welcome to
The United Nations of Crowdsourcing
Canada
#1 Connected Nation
The COOLEST…
Donottouch.org
THE SMARTEST
THE MAINSTREAMED
THE INFAMOUS…
Happy Birthday!
Progress in Crowdsourcing?
1 Human Year = 7 Dog
Years of Maturity
1 Human Year = 1
Human Year
Maturity
1 Human Year = 5
Digital Years of
Maturity
Paradigm Changes Happening 5 Times
Faster…
Change 1993-2013 = Change 2013-2017
“No matter who you are,
most of the smartest (or generous, or
passionate, or committed, or creative, or well-financed)
people work for somebody
else.”
Bill Joy, Sun Microsystems
Is Crowdsourcing the Next
Social Media?
4.2 billion results
Social Media Crowdsourcing
7 million results
Purpose
Passion
Merit
$$$
“Something you Buy”
1850
“Something you Trust”
1910
“Something you Want”
1950
“Something you Prefer”
1980
“Something you Love”
2000
“Something you
Participate In”
2010-2015
A Premium Brand is Now a Mark of Participation
Wikibrands : A new currency on how digitally
engaged brands build business…
2013 Proprietary and Confidential - Wikibrands
A New Crowd-Friendly Landscape
Top 10 Technology-Affected Industries
of the Near Future
#1 EDUCATION
#2
ENTERTAINMENT
#3 MEDIA #4 ECOMMERCE #5 HEALTH CARE
#6 RETAIL #7
FINANCE/BANK
ING
#8 TELE-
COMMUNICATIONS
#10 NOT-FOR-
PROFITS/NGOs
#9
CONSUMER/HOU
SEHOLD GOODS
What Tomorrow’s Customers Want and
How Crowdsourcing is Tapping Into It
✓
✓
✓
✓
✓
✓
✓
✓
✓✓
✓
2013 Proprietary and Confidential - Wikibrands
✓
✓
Tuesday
Consumer,
Marketing,
Brands,
Creative
Industries
Wednesday
Culture,
Causes,
Society,
Public,
Citizenry
Thursday
Finance,
Banking,
Operations,
Business Models,
Business Futures
Friday
Rolling Up Sleeves
Today…Crowd In the Enterprise
Crowd Branding
Crowd Innovation
Crowd Creative
Crowd Media
Crowd Art
Crowd Photography
Crowd Design
Crowd Fashion
#CrowdWeek By The Numbers
5 days
51 presentations
16 countries
89% growth expected in crowdsourcing in 2013*
*Source: massolution, April 2013
How Knowledgable Are
You About Crowdsourcing?
because 894 goals can’t be wrong…
"Skate to where the
puck is going,
not to where it is."
Photo Credit – Nick Brandt
Congrats to the Crowdweek organizers…
Email
LinkedIn:
Twitter:
Let’s Stay Connected…
sean@wiki-brands.com
ca.linkedin.com/in/moffittsean
@seanmoffitt
@wikibrands
#csw13
Crowdsourcing Week - Sean Moffitt Opening Keynote

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Hinweis der Redaktion

  1. Get through 17 chapters, the real core idea is that as brand owners, managers, agencies and stakeholders, we are in the middle of the poarticpation age – whereas brands represented important distinctions in the past based on ownership, equity, aspiration, preference or affinity, now the real limus test is are you providing forums for people to engage and particiapte more deeply with your brandThe stats prove it – according to Forrrester, those that engage deeply grow their value by 18% and those that don’t 6% - chicken or egg argument