SlideShare a Scribd company logo
1 of 19
Download to read offline
AGENDA:
  Your Personal Branding & Lead Gen Tool
                       Get Branded – Get Seen – Get Clients   Personal Branding
                                        Presenter:               & LinkedIn
                                  Jasmine Sandler | CEO
                                 jsandler@agent-cy.com
                                                                LinkedIn as a
                                                                  Sales Tool

                                                               Using LinkedIn
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY
AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT                About Agent-cy
WRITTEN CONSENT FROM AGENT-CY
What is Personal Branding?



                       The development and management of an
                       individual brand through the creation of
                       effective content, styling and message
                       representation so that the personality
                       developed becomes the reason behind the
                       purchase choice.



THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
Why Do You Need It??

                       The #1 reason people do business with each other is
                       their likability and trust of the other person
                       Companies choose to work with small businesses
                       vendors because they enjoy the personal CEO
                       attention
                       The online marketplace for driving and delivering
                       upon personality is more saturated every day


                       You need to stand out to gain attention, grow
                         credibility and enhance your reputation

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
How Do You Define Your Brand?
       •     Start with developing your own "individual value statement". Consider
             how you are different, yet better.

       •     Review personal brand competitors success tracks – what has made
             them a brand?

       •     List three of your strengths. If you are unsure, ask colleagues and
             friends what they consider to be your strengths.

                        “Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS
                                        branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology

                                           “Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO

                “Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met
                and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson,
                                                                                              DoubleRock Corporation
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
How Do I Create My Brand?
•   Choose who specifically who want to serve and what you want to be
    known for. What type of expert are you?

•   Create your own personal style to reflect the message to your
    intended audience: Powerful, Fun, Entertaining, Comedic…

•   Decide how you want to be seen based on your
    strengths –Books, TV, Videos, Stunts/Promos, Pictures

•   Create a personal branding kit: Headshot, articles you’ve had
    published, one-sheet, appearances in the news, personal video
How Do I Deliver My Message?

          • Identify the Interests and Behaviors of Your Target Audience
          • Create Specific content: Video, Articles, Blog Post, Audio
          • Create a Messaging plan: Frequency, Length, Tracking, Alerts
          • Consider Advertising, PR, Promotions, Events, Speeches, Signings
          • Use LinkedIn® as Your Personal Branding Platform




THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
PHOTO– SHOW WHO YOU ARE                                        HEADLINE/UPFRONT
                                                                   NAME – JASMINE SANDLER

                                                                   TITLE – (WHO I AM. CREDIBILITY )
                                                                   WEB MARKETING EXPERT.
                                                                   50+ LINKEDIN
                                                                   RECOMMENDATIONS.

                                                                   HEADLINE – WHAT YOU PROVIDE.
                                                                   DIGITAL MARKETING CONSULTING.
                                                                   SEO SUPPORT .
                                                                   LINKEDIN COACHING.



THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
HEADLINE/UPFRONT
      START OR
      PARTICIPATE IN
      A GROUP THAT
      SUPPORTS
      YOUR
      PERSONAL
      BRAND:

      I CREATED &
      SUPPORT
      WOMEN
      BUSINESS
      OWNERS (wbo)

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
DRIVE VISIBILITY TO YOUR PERSONAL BRAND POSITION
PARTICIPATE IN DAILY
COMMENTING/ Q&A
AND ADDING ARTICLES
RELATED TO YOUR
PERSONAL BRAND
VALUE
Publicize your
LinkedIn profile
on your other
profiles
LEAD GENERATION & SALES TOOL


LinkedIn Rank helps Search Visibility
Credibility via postings, comments, answers
Warm Intros- Know Who You are Talking To Before You Meet
LinkedIn to LinkedIn Client Referrals
Client Testimonials Ensure Customer Confidence
LinkedIn Networking
Valuable Group Contributions drive connects/interests
Connect on


-Search for connection

-Advanced Search

-Review Your University,
Professional Contacts
Connect on


     Join
     Groups




THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
Converse on



Status updates
Answers
& Questions
KEY TAKEAWAYS

Your LinkedIN Profile Matters, A LOT
•Think Search Visibility, Think Engagement, Think Uniqueness
•Strong Headline Copy – Your Direct Response Ad
•Highlighting summary with experience and results

Your Leadership in LinkedIn Matters Too
•Your Own LinkedIn Group to serve your own Community
•If Your Profile States A Skill, Back it up – Answers Matter

Your Daily LinkedIn Participation is a MUST
•Status Updates – Make it Relevant, Valuable and Short
•Answers Gain You Expertise
•Update Your Profile When Things Change
SERVICES
Comprehensive Personal Branding Program
Personal Brand Assessment & Market Position
LinkedIn Profiling
Personal Blog
Leadership Development
LinkedIn Training & Coaching
On-Site Group
Phone Group
Private/One-on-one(includes personal brand assessment)
Full-Service Interactive Agency
Web site Planning/Online Business Strategy
Web Site Design & Development
SEO & PPC Management
Social Media Strategy & Management
CONTACT INFO

                                                 Jasmine Sandler
                                             Agent-cy Online Marketing
                                              Phone: (347)-809-5480
                                                Fax: (407) 210-4613
                                              jsandler@agent-cy.com

                                                www.agent-cy.com
                                              www.jasminesandler.com

                                     www.linkedin.com/in/onlinebranding


THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

More Related Content

More from Jasmine Sandler

Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...
Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...
Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...Jasmine Sandler
 
Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
 
Personal Branding and Social Aggressive Program for Female Entrepreneurs
Personal Branding and Social Aggressive Program for Female EntrepreneursPersonal Branding and Social Aggressive Program for Female Entrepreneurs
Personal Branding and Social Aggressive Program for Female EntrepreneursJasmine Sandler
 
Jasmine Sandler copyrighted social media programs for corporations
Jasmine Sandler copyrighted social media programs for corporationsJasmine Sandler copyrighted social media programs for corporations
Jasmine Sandler copyrighted social media programs for corporationsJasmine Sandler
 
Agent cy - Digital Marketing Agency and Training Firm
Agent cy - Digital Marketing Agency and Training FirmAgent cy - Digital Marketing Agency and Training Firm
Agent cy - Digital Marketing Agency and Training FirmJasmine Sandler
 
Social media training for the ceo and senior executive by jasmine sandler soc...
Social media training for the ceo and senior executive by jasmine sandler soc...Social media training for the ceo and senior executive by jasmine sandler soc...
Social media training for the ceo and senior executive by jasmine sandler soc...Jasmine Sandler
 
Jasmine Sandler Social Media Speaker one sheet
Jasmine Sandler Social Media Speaker one sheetJasmine Sandler Social Media Speaker one sheet
Jasmine Sandler Social Media Speaker one sheetJasmine Sandler
 
Social Branding for Students and Entrepreneurs Presentation - Jasmine Sandler
Social Branding for Students and Entrepreneurs Presentation - Jasmine SandlerSocial Branding for Students and Entrepreneurs Presentation - Jasmine Sandler
Social Branding for Students and Entrepreneurs Presentation - Jasmine SandlerJasmine Sandler
 
Personal Branding and LinkedIn Marketing Presentation 2016
Personal Branding and LinkedIn Marketing Presentation 2016Personal Branding and LinkedIn Marketing Presentation 2016
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
 
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
 
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016 Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016 Jasmine Sandler
 
How to Hire a B2B Social Media Trainer [Infographic]
How to Hire a B2B Social Media Trainer [Infographic]How to Hire a B2B Social Media Trainer [Infographic]
How to Hire a B2B Social Media Trainer [Infographic]Jasmine Sandler
 
How to Create Your Digital Strategy or Digital Marketing Plan - Jasmine Sandler
How to Create Your Digital Strategy or Digital Marketing Plan - Jasmine SandlerHow to Create Your Digital Strategy or Digital Marketing Plan - Jasmine Sandler
How to Create Your Digital Strategy or Digital Marketing Plan - Jasmine SandlerJasmine Sandler
 
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...Jasmine Sandler
 
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...Jasmine Sandler
 
SEO Workshop Presentation
SEO Workshop PresentationSEO Workshop Presentation
SEO Workshop PresentationJasmine Sandler
 
Linked In Marketing Overview Jasmine Sandler
Linked In Marketing Overview   Jasmine SandlerLinked In Marketing Overview   Jasmine Sandler
Linked In Marketing Overview Jasmine SandlerJasmine Sandler
 
Developing & delivering valuable web content
Developing & delivering valuable web contentDeveloping & delivering valuable web content
Developing & delivering valuable web contentJasmine Sandler
 
Web Marketing Essentials For 2013 And Beyond Jasmine Sandler
Web Marketing Essentials For 2013 And Beyond   Jasmine SandlerWeb Marketing Essentials For 2013 And Beyond   Jasmine Sandler
Web Marketing Essentials For 2013 And Beyond Jasmine SandlerJasmine Sandler
 

More from Jasmine Sandler (20)

Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...
Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...
Jasmine Sandler - VP level B2B Tech Digital Marketing Consultant with Case St...
 
Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019
 
Personal Branding and Social Aggressive Program for Female Entrepreneurs
Personal Branding and Social Aggressive Program for Female EntrepreneursPersonal Branding and Social Aggressive Program for Female Entrepreneurs
Personal Branding and Social Aggressive Program for Female Entrepreneurs
 
Jasmine Sandler copyrighted social media programs for corporations
Jasmine Sandler copyrighted social media programs for corporationsJasmine Sandler copyrighted social media programs for corporations
Jasmine Sandler copyrighted social media programs for corporations
 
Agent cy - Digital Marketing Agency and Training Firm
Agent cy - Digital Marketing Agency and Training FirmAgent cy - Digital Marketing Agency and Training Firm
Agent cy - Digital Marketing Agency and Training Firm
 
Social media training for the ceo and senior executive by jasmine sandler soc...
Social media training for the ceo and senior executive by jasmine sandler soc...Social media training for the ceo and senior executive by jasmine sandler soc...
Social media training for the ceo and senior executive by jasmine sandler soc...
 
Jasmine Sandler Social Media Speaker one sheet
Jasmine Sandler Social Media Speaker one sheetJasmine Sandler Social Media Speaker one sheet
Jasmine Sandler Social Media Speaker one sheet
 
Social Branding for Students and Entrepreneurs Presentation - Jasmine Sandler
Social Branding for Students and Entrepreneurs Presentation - Jasmine SandlerSocial Branding for Students and Entrepreneurs Presentation - Jasmine Sandler
Social Branding for Students and Entrepreneurs Presentation - Jasmine Sandler
 
Personal Branding and LinkedIn Marketing Presentation 2016
Personal Branding and LinkedIn Marketing Presentation 2016Personal Branding and LinkedIn Marketing Presentation 2016
Personal Branding and LinkedIn Marketing Presentation 2016
 
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
 
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016 Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016
 
How to Hire a B2B Social Media Trainer [Infographic]
How to Hire a B2B Social Media Trainer [Infographic]How to Hire a B2B Social Media Trainer [Infographic]
How to Hire a B2B Social Media Trainer [Infographic]
 
How to Create Your Digital Strategy or Digital Marketing Plan - Jasmine Sandler
How to Create Your Digital Strategy or Digital Marketing Plan - Jasmine SandlerHow to Create Your Digital Strategy or Digital Marketing Plan - Jasmine Sandler
How to Create Your Digital Strategy or Digital Marketing Plan - Jasmine Sandler
 
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
 
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...
 
SEO Workshop Presentation
SEO Workshop PresentationSEO Workshop Presentation
SEO Workshop Presentation
 
Linked In Marketing Overview Jasmine Sandler
Linked In Marketing Overview   Jasmine SandlerLinked In Marketing Overview   Jasmine Sandler
Linked In Marketing Overview Jasmine Sandler
 
Developing & delivering valuable web content
Developing & delivering valuable web contentDeveloping & delivering valuable web content
Developing & delivering valuable web content
 
Web Marketing Essentials For 2013 And Beyond Jasmine Sandler
Web Marketing Essentials For 2013 And Beyond   Jasmine SandlerWeb Marketing Essentials For 2013 And Beyond   Jasmine Sandler
Web Marketing Essentials For 2013 And Beyond Jasmine Sandler
 
Jasmine Sandler CV
Jasmine Sandler CVJasmine Sandler CV
Jasmine Sandler CV
 

Linkedin Group Training Jasmine Sandler

  • 1. AGENDA: Your Personal Branding & Lead Gen Tool Get Branded – Get Seen – Get Clients Personal Branding Presenter: & LinkedIn Jasmine Sandler | CEO jsandler@agent-cy.com LinkedIn as a Sales Tool Using LinkedIn THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT About Agent-cy WRITTEN CONSENT FROM AGENT-CY
  • 2. What is Personal Branding? The development and management of an individual brand through the creation of effective content, styling and message representation so that the personality developed becomes the reason behind the purchase choice. THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 3. Why Do You Need It?? The #1 reason people do business with each other is their likability and trust of the other person Companies choose to work with small businesses vendors because they enjoy the personal CEO attention The online marketplace for driving and delivering upon personality is more saturated every day You need to stand out to gain attention, grow credibility and enhance your reputation THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 4. How Do You Define Your Brand? • Start with developing your own "individual value statement". Consider how you are different, yet better. • Review personal brand competitors success tracks – what has made them a brand? • List three of your strengths. If you are unsure, ask colleagues and friends what they consider to be your strengths. “Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology “Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO “Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson, DoubleRock Corporation THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 5. How Do I Create My Brand? • Choose who specifically who want to serve and what you want to be known for. What type of expert are you? • Create your own personal style to reflect the message to your intended audience: Powerful, Fun, Entertaining, Comedic… • Decide how you want to be seen based on your strengths –Books, TV, Videos, Stunts/Promos, Pictures • Create a personal branding kit: Headshot, articles you’ve had published, one-sheet, appearances in the news, personal video
  • 6. How Do I Deliver My Message? • Identify the Interests and Behaviors of Your Target Audience • Create Specific content: Video, Articles, Blog Post, Audio • Create a Messaging plan: Frequency, Length, Tracking, Alerts • Consider Advertising, PR, Promotions, Events, Speeches, Signings • Use LinkedIn® as Your Personal Branding Platform THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 7. PHOTO– SHOW WHO YOU ARE HEADLINE/UPFRONT NAME – JASMINE SANDLER TITLE – (WHO I AM. CREDIBILITY ) WEB MARKETING EXPERT. 50+ LINKEDIN RECOMMENDATIONS. HEADLINE – WHAT YOU PROVIDE. DIGITAL MARKETING CONSULTING. SEO SUPPORT . LINKEDIN COACHING. THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 8. HEADLINE/UPFRONT START OR PARTICIPATE IN A GROUP THAT SUPPORTS YOUR PERSONAL BRAND: I CREATED & SUPPORT WOMEN BUSINESS OWNERS (wbo) THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 9. DRIVE VISIBILITY TO YOUR PERSONAL BRAND POSITION
  • 10. PARTICIPATE IN DAILY COMMENTING/ Q&A AND ADDING ARTICLES RELATED TO YOUR PERSONAL BRAND VALUE
  • 11. Publicize your LinkedIn profile on your other profiles
  • 12. LEAD GENERATION & SALES TOOL LinkedIn Rank helps Search Visibility Credibility via postings, comments, answers Warm Intros- Know Who You are Talking To Before You Meet LinkedIn to LinkedIn Client Referrals Client Testimonials Ensure Customer Confidence LinkedIn Networking Valuable Group Contributions drive connects/interests
  • 13. Connect on -Search for connection -Advanced Search -Review Your University, Professional Contacts
  • 14. Connect on Join Groups THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 17. KEY TAKEAWAYS Your LinkedIN Profile Matters, A LOT •Think Search Visibility, Think Engagement, Think Uniqueness •Strong Headline Copy – Your Direct Response Ad •Highlighting summary with experience and results Your Leadership in LinkedIn Matters Too •Your Own LinkedIn Group to serve your own Community •If Your Profile States A Skill, Back it up – Answers Matter Your Daily LinkedIn Participation is a MUST •Status Updates – Make it Relevant, Valuable and Short •Answers Gain You Expertise •Update Your Profile When Things Change
  • 18. SERVICES Comprehensive Personal Branding Program Personal Brand Assessment & Market Position LinkedIn Profiling Personal Blog Leadership Development LinkedIn Training & Coaching On-Site Group Phone Group Private/One-on-one(includes personal brand assessment) Full-Service Interactive Agency Web site Planning/Online Business Strategy Web Site Design & Development SEO & PPC Management Social Media Strategy & Management
  • 19. CONTACT INFO Jasmine Sandler Agent-cy Online Marketing Phone: (347)-809-5480 Fax: (407) 210-4613 jsandler@agent-cy.com www.agent-cy.com www.jasminesandler.com www.linkedin.com/in/onlinebranding THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY