THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY ONLINE MARKETING, INC.

1. AGENDA:
Your Personal Branding & Lead Gen Tool
Get Branded – Get Seen – Get Clients Personal Branding
Presenter: & LinkedIn
Jasmine Sandler | CEO
jsandler@agent-cy.com
LinkedIn as a
Sales Tool
Using LinkedIn
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY
AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT About Agent-cy
WRITTEN CONSENT FROM AGENT-CY

2. What is Personal Branding?
The development and management of an
individual brand through the creation of
effective content, styling and message
representation so that the personality
developed becomes the reason behind the
purchase choice.
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

3. Why Do You Need It??
The #1 reason people do business with each other is
their likability and trust of the other person
Companies choose to work with small businesses
vendors because they enjoy the personal CEO
attention
The online marketplace for driving and delivering
upon personality is more saturated every day
You need to stand out to gain attention, grow
credibility and enhance your reputation
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

4. How Do You Define Your Brand?
• Start with developing your own "individual value statement". Consider
how you are different, yet better.
• Review personal brand competitors success tracks – what has made
them a brand?
• List three of your strengths. If you are unsure, ask colleagues and
friends what they consider to be your strengths.
“Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS
branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology
“Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO
“Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met
and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark
Benson, DoubleRock Corporation
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

5. How Do I Create My Brand?
• Choose who specifically who want to serve and what you want to be
known for. What type of expert are you?
• Create your own personal style to reflect the message to your
intended audience: Powerful, Fun, Entertaining, Comedic…
• Decide how you want to be seen based on your
strengths –Books, TV, Videos, Stunts/Promos, Pictures
• Create a personal branding kit: Headshot, articles you’ve had
published, one-sheet, appearances in the news, personal video

6. How Do I Deliver My Message?
• Identify the Interests and Behaviors of Your Target Audience
• Create Specific content: Video, Articles, Blog Post, Audio
• Create a Messaging plan: Frequency, Length, Tracking, Alerts
• Consider Advertising, PR, Promotions, Events, Speeches, Signings
• Use LinkedIn® as Your Personal Branding Platform
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

7. PHOTO– SHOW WHO YOU ARE HEADLINE/UPFRONT
NAME – JASMINE SANDLER
TITLE – (WHO I AM. CREDIBILITY )
WEB MARKETING EXPERT.
50+ LINKEDIN
RECOMMENDATIONS.
HEADLINE – WHAT YOU PROVIDE.
DIGITAL MARKETING CONSULTING.
SEO SUPPORT .
LINKEDIN COACHING.
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

8. HEADLINE/UPFRONT
START OR
PARTICIPATE IN
A GROUP THAT
SUPPORTS
YOUR
PERSONAL
BRAND:
I CREATED &
SUPPORT
WOMEN
BUSINESS
OWNERS (wbo)
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

9. DRIVE VISIBILITY TO YOUR PERSONAL BRAND POSITION

10. PARTICIPATE IN DAILY
COMMENTING/ Q&A
AND ADDING ARTICLES
RELATED TO YOUR
PERSONAL BRAND
VALUE

11. Publicize your
LinkedIn profile
on your other
profiles

12. LEAD GENERATION & SALES TOOL
LinkedIn Rank helps Search Visibility
Credibility via postings, comments, answers
Warm Intros- Know Who You are Talking To Before You Meet
LinkedIn to LinkedIn Client Referrals
Client Testimonials Ensure Customer Confidence
LinkedIn Networking
Valuable Group Contributions drive connects/interests

13. Connect on
-Search for connection
-Advanced Search
-Review Your
University, Professional
Contacts

14. Connect on
Join
Groups
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

15. Converse on
Status updates

16. Answers
& Questions

17. KEY TAKEAWAYS
Your LinkedIN Profile Matters, A LOT
•Think Search Visibility, Think Engagement, Think Uniqueness
•Strong Headline Copy –Your Direct Response Ad
•Highlighting summary with experience and results
Your Leadership in LinkedIn Matters Too
•Your Own LinkedIn Group to serve your own Community
•If Your Profile States A Skill, Back it up – Answers Matter
Your Daily LinkedIn Participation is a MUST
•Status Updates – Make it Relevant, Valuable and Short
•Answers Gain You Expertise
•Update Your Profile When Things Change

18. SERVICES
Comprehensive Personal Branding Program
Personal Brand Assessment & Market Position
LinkedIn Profiling
Personal Blog
Leadership Development
LinkedIn Training & Coaching
On-Site Group
Phone Group
Private/One-on-one(includes personal brand assessment)
Full-Service Interactive Agency
Web site Planning/Online Business Strategy
Web Site Design & Development
SEO & PPC Management
Social Media Strategy & Management

19. CONTACT INFO
Jasmine Sandler
Agent-cy Online Marketing
Phone: (347)-809-5480
Fax: (407) 210-4613
jsandler@agent-cy.com
www.agent-cy.com
www.jasminesandler.com
www.linkedin.com/in/onlinebranding
THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND
CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY