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Social Media Strategy
Proposal
Prepared for

Jakarta, October 2013
ABOUT ARWUDA
Arwuda is a digital and social media agency,
focuses on real-time brand communication
activities in the interactive realm. The word
Arwuda is actually derived from an ancient
language of Sankritin Indonesia which refers to
the number 100 million.
In the era of social media, numbers become
more and more important, due to the fact that
the medium allows continuous measurement.
This sense of accountability reflects in the
philosophy of how Arwuda operates and its
recommendations to clients.

Arwuda is a unique social media agency based
in Jakarta, with quite a wide range of services
to cater to the various expectations of clients.
Some of the services range for a few weeks
and some for an entire year.
Facebook and Twitter Facts
Social Media Strategy
Objective & Target Audience
OBJECTIVE
• Build awareness about Brazilian Soccer Schools
Indonesia
• Create information for Fans/Followers about
program, campaign of Brazilian Soccer Schools
Indonesia
• Create engagement with Fans/Followers
• Build and increase community of Brazilian Soccer
Schools Indonesia
TARGET AUDIENCE
• SES A, B
• Gender Male (Primary) and Female (Secondary)
• Age 15-25 y.o
• Demographic National– Indonesia
Social Media Ecosystem

Brazilian Soccer
Schools Indonesia
Twitter Account

Brazilian Soccer
Schools Indonesia
Facebook Account

Brazilian Soccer Schools Indonesia
Official Website
Creating promotion
outside your social media
accounts. This will involve
at least 20 other social
media accounts, reaching
almost 20 million Twitter
users in Indonesia.

We will work with
Indonesia’s top Twitter
buzzers.
Increase brand awareness, engagement and sales need to be supported with an intergrated
marketing strategy.
/

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[Social Media Digital Marketing Advertising Agency Indonesia] Strategy for brazilian soccer school indonesia

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  • 2. Social Media Strategy Proposal Prepared for Jakarta, October 2013
  • 3. ABOUT ARWUDA Arwuda is a digital and social media agency, focuses on real-time brand communication activities in the interactive realm. The word Arwuda is actually derived from an ancient language of Sankritin Indonesia which refers to the number 100 million. In the era of social media, numbers become more and more important, due to the fact that the medium allows continuous measurement. This sense of accountability reflects in the philosophy of how Arwuda operates and its recommendations to clients. Arwuda is a unique social media agency based in Jakarta, with quite a wide range of services to cater to the various expectations of clients. Some of the services range for a few weeks and some for an entire year.
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  • 12. Objective & Target Audience OBJECTIVE • Build awareness about Brazilian Soccer Schools Indonesia • Create information for Fans/Followers about program, campaign of Brazilian Soccer Schools Indonesia • Create engagement with Fans/Followers • Build and increase community of Brazilian Soccer Schools Indonesia TARGET AUDIENCE • SES A, B • Gender Male (Primary) and Female (Secondary) • Age 15-25 y.o • Demographic National– Indonesia
  • 13. Social Media Ecosystem Brazilian Soccer Schools Indonesia Twitter Account Brazilian Soccer Schools Indonesia Facebook Account Brazilian Soccer Schools Indonesia Official Website
  • 14. Creating promotion outside your social media accounts. This will involve at least 20 other social media accounts, reaching almost 20 million Twitter users in Indonesia. We will work with Indonesia’s top Twitter buzzers.
  • 15. Increase brand awareness, engagement and sales need to be supported with an intergrated marketing strategy.
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