Facebook Contests Myths Tips
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presented by Chris Bird of Bulbstorm
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Facebook Contests Myths Tips
- 1. 3 Biggest Myths About Facebook Contests Facebook Contest 101
- 2. Who is Chris Bird and why is he talking to us?
- 3. Chris Bird VP of Client Solutions
- 4. O V E R V I E W why run a contest? 3 myths i get it â now what?
- 5. W H Y C O N T E S T S ? increasefan count increase engagement data capture crowdsource ideas
- 6. W H Y C O N T E S T S ? your customers are already there! leverage native functions
- 7. I N C R E A S E F A N C O U N T a âLikeâ is the first step to a fan! difficult to market to people unless theyâve already âLikedâ your page
- 8. I N C R E A S E E N G A G E M E N T Getting a âLikeâ is not enough âthe higher the engagement with youâŠthe more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.â SocialMediaExaminer.com on August 2, 2010 Engagement directly linked to financial success (ENGAGEMENTdb.com) +18% vs. -6% growth
- 9. D A T A C A P T U R E
- 10. C R O W D S O U R C I N G Your fans have ideas â listen to them! Intel gathered more than 5,000 unique ideas for âthe phone of tomorrowâ VitaminWatergathered âthousandsâ of new flavor ideas and took the flavor Connect to market
- 11. 3 myths
- 12. 1 YOU NEED A HUGE GRAND PRIZE
- 13. 1 YOU NEED A HUGE GRAND PRIZE make it relevant: if youâre holding a recipe contest, make the grand prize relative to cooking!
- 14. 1 YOU NEED A HUGE GRAND PRIZE make it worth their while: the more hoops they have to jump through, the bigger the prize should be.
- 15. 1 YOU NEED A HUGE GRAND PRIZE remember your audience: think about what THEY want
- 16. 1 YOU NEED A HUGE GRAND PRIZE everyone wins: avoid the âlottery syndromeâ
- 17. 2 YOUR CONTEST WILL GO âVIRALâ ON ITS OWN
- 18. 2 YOUR CONTEST WILL GO âVIRALâ ON ITS OWN tell your existing fans: status updates and the little used âsend an update to fansâ feature are two no-brainers
- 19. 2 YOUR CONTEST WILL GO âVIRALâ ON ITS OWN use other marketing channels: think both ON and OFF line like e-newsletters, the brandâs website, POP, print, TV, radio.
- 20. 2 YOUR CONTEST WILL GO âVIRALâ ON ITS OWN Facebook ads: usually the #1 traffic driver for contests. make sure you send them to your contest landing page tab.
- 21. 2 YOUR CONTEST WILL GO âVIRALâ ON ITS OWN post-contest promotion: this UGC is GOLD! Use it.
- 22. 3 FANS CAN ENTER A CONTEST BY âLIKINGâ YOUR PAGE
- 23. 3 FANS CAN ENTER A CONTEST BY âLIKINGâ YOUR PAGE cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places
- 25. asking Fans to âSuggest to Friendsâ and âPostâ
- 27. 4 FACEBOOK MAKES CONTESTS A PAIN
- 28. 4 FACEBOOK MAKES CONTESTS A PAIN no longer have to spend $10,000 in Facebook ads and get preapproval of rules
- 29. 4 FACEBOOK MAKES CONTESTS A PAIN you still need rules!
- 30. I G E T I T . . . N O W W H A T ? define goals budget accordingly get creative find a partner
- 31. F I N D A P A R T N E R three options widget custom built app customizable âwhite labelâ app
- 32. W I D G E T simple & quick to setup price range: $50 - $3,000 North Social, Wildfire, Fan Appz provide a very brief interaction
- 33. C U S T O M B U I L T A P P built to spec price range: $100,000 + launch time can be months unproven
- 34. C U S T O M I Z A B L E A P P customizable yet turnkey price range: $10,000 + Bulbstorm, Wildfire, Votigo wide variations of features
- 35. R E S O U R C E S bulbstorm.com/blog facebook.com/promotions_guidelines.php Basics of Social Media ROI by Olivier Blanchard of Brand Builder
- 36. Want to learn more? Chris Bird VP of Client Solutions cbird@bulbstorm.com 602.688.8023 office @Chris_Bird LinkedIn.com/in/ChrisABird www.bulbstorm.com
Hinweis der Redaktion
- i may have met some of you at agencysideâs recent BOLO event out here in Scottsdale in October. one of the big surprises of the event was how few agencies had run a formal contest on Facebook. most understood the importance of integrating social media overall and especially Facebook into a clientâs campaign â but not a lot of experience with contests. so the folks at agencyside asked if I could spend a little time reviewing the real basics of why contests are important and what are some of the things to think about as you prepare to go down this path.
- social media technology companyhelp to power ridiculously engaging contest on facebook
- we are not going to talk about why being on Facebook is important.
- Iâm convinced that every contest should be run on facebook.
- Many people believe that with a bigger and better grand prize, will come bigger and better results. Unfortunately, it isnât that simple. Upping the ante from a $2,000 prize to a $20,000 prize will not result in 10 x more participation. Here are some tips for selecting prizes for your Facebook contest:
- if you are asking them to produce a 30 second video â the grand prize better be good.if you are simply asking them for an email address â the prizes can be small.
- social media is about fans and consumers having a say in things.
- this was a big topic at BOLO â specifically about getting a video or a campaign to go âviralâ. contests are no different.
- fans see an UPDATE once they hit their message box.
- Promo Guidelines state that contest must be administered through an APPLICATIONyou cannot enter anyone into a contest by simply using native FB functions. it can be the first step to enter, but not the entire process.key word in Facebookâs Promotional Guidelines is âbeforeâ. you can have them use the native FB functions before entering a contest but it cannot be the sole hoop to jump through
- here is an example of a contest that is being run that is in violation of Facebookâs Promotional Guidelines. in the past Facebook hasnât policed this all that well, but itâs just a matter of time before they start getting more aggressive. the penalty: they can take down your page.
- breaking two rules: they are asking fans to âSUGGEST TO FRIENDSâ as well as having them âPOST TO THEIR WALLâ.
- so you thought today youâd only be hearing 3 myths. but as Billy Mays (RIP) would say âbut wait â thereâs moreâ
- I would say this was the primary reason that most businesses stayed away from contests on Facebook. We all love Facebook, but letâs be honestâŠthey can make this difficult. and then change with no explanation!this is a very recent change, as of Friday last week.
- although the approval process is much easier (non-existent really), the Facebook Terms of Service and Promotional Guidelines are is still in place.