1. Optimizing Your LinkedIn
Profile to Improve SEO for
Your Company
presented by

2. Introduction
In social media, your company’s brand
is a collection of employees engaged
in social channels. The more employees
you have optimizing their personal
profiles in accordance with your
company’s SEO goals, the more brand
ambassadors your company will have.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

3. Why optimize your
LinkedIn profile?
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

4. Reasons to optimize your profile…
• Increase traffic that your professional website
receives from search engines.
• LinkedIn has great authority in search engines
which enables profiles to be seen, indexed and
returned with search results.
• Linking your company’s websites to an
employee’s LinkedIn profile improves the page
rank of those sites and increases the ranking in
search engines.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

5. What can you do
to optimize your LinkedIn
profile?
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

6. Do these things to optimize your profile…
1. Enrich your LinkedIn profile with relevant
keywords.
2. Make sure your Public Profile is set to display your
profile information.
3. Create a unique profile URL for yourself.
4. Create anchor text links to your professional
websites.
5. Answer questions on LinkedIn Answers.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

7. 1. Enrich your LinkedIn profile with relevant
keywords.
Include some compelling information about your
professional description, leveraging the SEO keywords
that your company is currently using.
How? 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

8. 1. Enrich your LinkedIn profile with relevant
keywords.
• Click ‘Profile’ in the navigation bar on your LinkedIn
homepage. Select ‘Edit Profile.’
• Click the small ‘Edit’ button next to each section and
enter in your information.
• It is wise to fill out as much information as possible in
your profile, but the following sections are the most
important ones in which to focus on key words:
­ Description
­ Current
­ Summary
­ Specialties
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

9. 1. Enrich your LinkedIn profile with relevant
keywords.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

10. 2. Set your public profile to display all your
information.
Making your information public increases your chances
of showing up on search engines.
How? 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

11. 2. Set your public profile to display all your
information.
1. Click ‘Profile’ in the navigation bar on you LinkedIn
homepage. Select ‘Edit Profile.’
2. On the right side, click ‘Edit Public Profile
Settings.’
3. Select ‘Full View.’
4. Check as many boxes as you are comfortable with.
The selected information will become available to
the public.
5. Click ‘Save Changes.’
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

12. 2. Set your public profile to display all your
information.
Step 1
Step 2
Step 3
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

13. 3. Create a unique profile URL for your personal
profile.
This makes it more likely for your LinkedIn profile to
show up in a search for your name.
How? 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

14. 3. Create a unique profile URL for your personal
profile.
1. Click ‘Profile’ in the navigation bar on your
LinkedIn homepage. Select ‘Edit Profile.’
2. On the right side, click ‘Edit Public Profile
Settings.’
3. At the top of the page, click the ‘Edit’ button next
to ‘Public Profile URL.’
4. Change your URL to your full name.
5. Click ‘Set Address.’
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

15. 3. Create a unique profile URL for your personal
profile.
Step 4: Change your user name to your full name
Finished Link
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

16. 4. Create anchor text links for your company’s
website.
Rather than using the “My Website” name that
LinkedIn proposes, creating unique anchor text links to
your company’s website(s) means that Google will
think your page is a good match for these words.
How? 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

17. 4. Create anchor text links for your company’s
Web site.
1. Click ‘Profile’ in the navigation bar on you LinkedIn
homepage. Select ‘Edit Profile.’
2. Scroll to the ‘Websites’ section and click ‘Edit.’
3. In the drop down box to the right of ‘Websites’
select ‘Other.’ You will be given a blank box to put
in your company name, and then you can fill out
the URL in the next box.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

18. 4. Create anchor text links for your company’s
Web site.
Before
After
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

19. 5. Answer questions on LinkedIn Answers.
In addition to building your professional reputation,
answering questions within LinkedIn Answers increases
the number of links directed to your profile, thus
strengthening visibility in search engines.
How? 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

20. 5. Answer questions on LinkedIn Answers.
1. Sign into LinkedIn
2. Hover over ‘More’ in the navigation bar
and select ‘Answers.’
3. Click on ‘Answer Questions’ at the top of the
page.
4. In the panel on the right side, you can browse
different categories of questions to answer.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

21. 5. Answer questions on LinkedIn Answers.
Step 4: You can browse open questions to see which ones are relevant to your
field of expertise
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

22. Additional Tips
Here are some other ways to increase
the visibility of your profile within
LinkedIn and on search engines.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

23. Try these additional tips…
• Keep adding connections.
• Participate in Group discussions. This increases
the number of internal links to your profile from
within LinkedIn, thus strengthening your visibility
in search engines.
• Link to your LinkedIn profile on other social sites.
The more sites that link back to your profile, the
higher your page rank will be.
• Request recommendations. This will make your
profile more visible within LinkedIn.
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

24. Check list
Complete these steps to make your LinkedIn
profile SEO-friendly:
 Enrich your LinkedIn profile with relevant key words
 Make sure your public profile is set to display your
information
 Create a unique profile URL for your personal profile
 Create anchor text links for your company’s website(s)
 Start answering questions on LinkedIn Answers
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

25. agencypja.com
We like to figure out the hard stuff. A fully integrated B2B/
B2C agency with a strong focus on digital and social media,
PJA Advertising + Marketing creates breakthrough
marketing programs that engage sophisticated audiences,
elevate your brand, and get you the credit you deserve.
Jessica Weil
Social Media Analyst
PJA Advertising + Marketing
@jessica731
Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by