As social media specialists we understand the importance of online word of mouth marketing. Word of mouth communications has always been an extremely effective tool for spreading messages quickly and influencing purchase decisions. In the age of social media it has become even more powerful. This article explores how social media has opened up online word-of-mouth marketing, changing it from a one-to-one to a one-to-many form of communication.

1. The power of online word-of-mouth marketing
As social media specialists we understand the importance of online word of mouth marketing.
Word of mouth communications has always been an extremely effective tool for spreading
messages quickly and influencing purchase decisions. In the age of social media it has become even
more powerful. Social media has opened up online word of mouth marketing, changing it from a
one-to-one to a one-to-many form of communication.
By utilising influencer outreach programmes brands can now reach large but highly targeted
audiences on social channels – and know that their messages are being communicated by respected
brand ambassadors.
Maximising word of mouth – Brandvocacy, the brand ambassador network
Brandvocacy is our established brand ambassador network, optimising word of mouth
communications through influencer outreach.
As social media becomes more and more prominent and consumers increasingly seek opinions from
trusted peers and opinion formers the need to engage with these people within social spaces has
grown. This is where Brandvocacy’s influencer outreach comes in.
We use our network of trusted and passionate brand ambassadors to communicate brand and
product messages through social spaces to a receptive audience. By creating these virtual
communities and segmenting them into niche tribes we ensure the greatest relevancy for the
audience and for our clients’ brands.
Adherence to the ethical and legal principles of our industry is also key to the success of
Brandvocacy. To us it’s imperative that all communications are open and transparent. This means
each and every Brandvocacy campaign is always clearly shown as ‘sponsored’ branded posts. For
example, all blog posts are marked as a ‘Sponsored Post’. This focus on ethics and transparency
ensures that Brandvocacy benefits brands, influencers and the online community as a whole.
Social media has revolutionised online word of mouth marketing. People use social channels such as
blogs, Twitter and Facebook everyday to make recommendations about brands – Brandvocacy
ensures the client’s brand is front of mind with your audience.
May 2011 www.agency2.co.uk 0207 775 5608