the concept of Web Vitality explained through 5 key facts !

1. What about Web Vitality #5 key facts

2. All companies have up and down periods during their activity #1 Up & down

3. Wrong times :( #1 Up & down

4. Clust, Alapage, Lycos …

5. #1 Up & down Good times ;)

6. Google, Facebook, Twitter…

7. All these companies have one point in common : the care care about their users ’ feedback #1 Up & down

8. « The effectiveness does not depend on the size of the business but the professionalism of the men who compose it » (Didier Mériaux, French good guy !) #2 Best ideas could come from your team !

9. Regarding their positions, all your team members are naturraly awake around their know-how #2 Best ideas could come from your team !

10. By example, Google employees have 20% freetime job to work on personal projects More about brand-utility ? #2 Best ideas could come from your team !

11. #3 You are not alone on the market OMG !! Gosh, I ’ m not the only one company to provide this service

12. #3 You are not alone on the market OMG !! What ’ s the difference between my offer and an other one ?

13. #3 You are not alone on the market OMG !! What are my customers ’ needs and how to satisfy them?

14. #3 You are not alone on the market OMG !! Are you sure to listen the feedback of my customers ?

15. #3 You are not alone on the market OMG !! Are my partners the good ones?

16. Regarding your objectives, you have to select a suitable tool ! #4 Tools to reach your objectives

17. Visibility Ads, SEO, SEM, optin,… #4 Tools to reach your objectives

18. Acquiring mailing, games, clic factory,… #4 Tools to reach your objectives

19. User experience design, usibility, user testing… #4 Tools to reach your objectives

20. Engage conversation feedback platform, FanPage Facebook, Twitter … #4 Tools to reach your objectives

21. #5 So What is Web Vitality ? Webmarketing ≠ Webvitality Strategic marketing Performance analysis Traffic acquiring Loyalty } Results of marketing campaign + Perception of your identity & loyalty by fans or users

22. #5 So What is Web Vitality ? The expression of ideas and on the internet ! resources which allow you to increase your identity and your visibility

23. L ’expérience utilisateur To go further… Damien Anfroy – 29 years old / DAWA Agency MA Usability and webdesign 2003 - CANADA World Wide Product Manager Tom ’ s Guide & Tom ’ s Hardware (2006-2009) Founder of DAWA (since Februar 2010) Blog : http://blog.dawa.fr www.facebook.com/agencedawa Twitter : @DamienAnfroy