We have applied Cultural Probe to conduct a study about the perception of invoices for Polish Telecom: Play. In the presentation we present all elements of the probe to inspire others to put design into research tools not only into final products. It truly pays off.

1. little things that matter.
using cultural probing to design
a new invoice for Play
Aga Szóstek (UX Plus)
Marcin Piotrowski (Play)

2. abetterworld
comeswithaprice

3. respondents
whocare

4. engagement

5. culturalprobing

7. przemekpomaski
magdarydiger
weronikasiwiec

9. gaininginsights

10. gaininginsights

11. gaininginsights

12. so...
thestorybegins

13. sothestorybegins

14. sothestorybegins

15. sothestorybegins

20. hundreds
of insights

21. engagement?

22. engagement
hell,yeah!

23. abunchoftheory
FraukjeSleeswijk

24. what people
level of
knowledge
research methods

25. what people
level of
knowledge
tell
think
explicit
interviews
research methods

26. what people
level of
knowledge
tell
think
do
act
explicit
observational
interviews
observations
research methods

27. what people
level of
knowledge
tell
think
do
act
know
feel
dream
explicit
observational
subconscious
latent
deep
interviews
observations
generative
techniques
research methods

28. przemekpomaski
magdarydiger
weronikasiwiec

29. uxplus.pl
agaszóstek

30. uxonline.pl
marcinpiotrowski

31. thankyou

32. Q&A