How AI, OpenAI, and ChatGPT impact business and software.
Data management platform_market
1. Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA
Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com
The Forrester Wave™: Data
Management Platforms, Q3 2013
by Joanna O’Connell, August 21, 2013
For: Marketing
Leadership
Professionals
Key Takeaways
DMP Offerings Are Expanding To Offer Broader Insights And Multi-
Touchpoint Targeting
Little more than third-party audience targeting platforms two years, today’s leading
DMPs are ingesting a wide range of owned and licensed data streams for insights
and segmentation and are pushing data into a growing number of external targeting
platforms, helping marketers deliver more relevant and consistent marketing
communications.
Providers Require More Development In Mobile And External System
Integrations
Many DMPs in our evaluation must still build out mobile tracking and targeting plus
tight integrations with existing marketing automation platforms and offline systems.
Only then will marketers find true end-to-end audience management capabilities.
Seamless Data Ingestion And Message Delivery Are Market
Differentiators
Leaders in the DMP space have demonstrated experience in delivering audience insights
and targeting functionality and possess an interconnected suite of tools that make data
ingestion and message delivery seamless.
13. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to
global leaders in business and technology. Forrester works with professionals in 13 key roles at major companies providing proprietary
research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 29 years, Forrester has been making
IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com. 99501
«
Forrester Focuses On
Marketing Leadership Professionals
You’re responsible for implementing the brand vision set by
your CMO with your peers on the marketing leadership team.
You coordinate online and offline marketing channels, using
new digital media and emerging technologies to engage
customers and to create great product experiences.
Marisol Lopez, client persona representing Marketing Leadership Professionals
About Forrester
Global marketing and strategy leaders turn to Forrester to help
them make the tough decisions necessary to capitalize on shifts
in marketing, technology, and consumer behavior. We ensure your
success by providing:
n Data-driven insight to understand the impact of changing
consumer behavior.
n Forward-looking research and analysis to guide your decisions.
n Objective advice on tools and technologies to connect you with
customers.
n Best practices for marketing and cross-channel strategy.
for more information
To find out how Forrester Research can help you be successful every day, please
contact the office nearest you, or visit us at www.forrester.com. For a complete list
of worldwide locations, visit www.forrester.com/about.
Client support
For information on hard-copy or electronic reprints, please contact Client Support
at +1 866.367.7378, +1 617.613.5730, or clientsupport@forrester.com. We offer
quantity discounts and special pricing for academic and nonprofit institutions.