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AfterPM | Find what's open after hours
“Where do we go eat tonight?”“What’s open?”“I’m new here, but everything looks closed”“Yelp said this restaurant was open but they lied!”We take the frustration out of late night cravings.,[object Object]
…We’ve All Been ThereAbout 75% of those surveyed across the US have experienced that problem,[object Object]
Easily find what’s open late near youEnhanced accuracy of listingsSimple one-click functionality,[object Object]
Existing Solutions,[object Object],What did you do when you had trouble locating a place?,[object Object],“Either gave up or tried calling a bunch of places”,[object Object],“Using Yelp with their pathetic filtering feature which never gives me the right result on the basis of time”,[object Object],“Driving around aimlessly”,[object Object]
Addresses Critical Pain Points,[object Object],Limitations of Existing Providers,[object Object]
Let’s Take a Look…,[object Object]
Simplicity and Accuracy,[object Object],Active Verification,[object Object],Passive Verification,[object Object],User Participation rewarded with “Badges” based on behavioral patterns,[object Object],Leveraging existing data from Foursquare, Yelp, and Google Places for baseline data and ongoing automatic check-in and check-outs,[object Object],SuperGeek,[object Object],Vampire,[object Object],Insomniac,[object Object]
Business Model Evolution,[object Object],Revenue Model,[object Object],Cost Structure,[object Object]
Team,[object Object]
Questions?,[object Object]
Appendix,[object Object],Gaming / Rewards System (Slide 13),[object Object],Strong Initial User / Vendor Feedback (Slide 14),[object Object],Distribution and Business Model Detail (Slide 17),[object Object],Back-End Data Population (Slide 22),[object Object]
Reward System,[object Object],AfterPM’s Reward System and Active User Verification create a sustainable ecosystem by achieving greater accuracy and rewarding beneficial behavior,[object Object],vE,[object Object],Discounts and reward badges ,[object Object],Deals* and ad revenue for sponsor position,[object Object],Vendors,[object Object],Users,[object Object],Active verification of hours of operation,[object Object],Incremental foot traffic and intelligent customer data,[object Object],*Note: Deals engine achieved through strategic partnerships (OpenTable, Groupon, Yipit, etc.),[object Object]
Strong Initial Feedback,[object Object],User Feedback,[object Object],Vendor Interviews,[object Object],“After pm is a pretty cool concept!! definitely helpful after a late night out” – Based in Boston,[object Object],“I’ve always needed an app like this!” – MV,[object Object],“Would be pretty sweet in SF” – Based in SF,[object Object],“Cool idea…cause so few things are open late in SF” – Based in NYC,[object Object],[object Object]
“Sounds like a great idea, customers tell us we’re one of the only places open late night” – Hana Sushi
“Corporate would take a definite appeal to that” – Extreme Pizza Folsom
“It’s a good idea, right now people maybe use the internet” – La Perla Pizza,[object Object]
Verticals of Interest,[object Object],To begin with Food & Drink		…To move to other verticals later,[object Object]
Distribution Plan,[object Object],App Store Distribution Techniques,[object Object],Viral / Social Outreach to Target Market,[object Object],Initial focus on niche market (young adults / graduates),[object Object]
Revenue Model Detail,[object Object],The AfterPMteam plans to add additional revenue streams at each stage as the application gains concrete market validation ,[object Object],In-app display ads to cover basic startup costs,[object Object],Vendor bidding for  preferred “sponsored link”,[object Object],Initiate conversations with large chain vendors and strategic partners,[object Object],Focus on growing user base and getting traction,[object Object],[object Object]
Generate additional margin and vendor awareness with limited sales activity by leveraging partner networks
Potential partners include: OpenTable, Groupon, Yipit
Establish advertising relationships directly with vendors

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AfterPM | Find what's open after hours