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Social Media – A Marketing Bonanza

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Affiliate Summit
Affiliate Summit

The document discusses various legal issues related to social media marketing. It outlines immunity protections for social media platforms under the Digital Millennium Copyright Act and Communications Decency Act. It also summarizes FTC guidelines regarding disclosure of endorsements and advertising on social media. Examples are provided of enforcement actions taken by the FTC against misleading social media marketing practices.

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Presentation to Affiliate Summit West 2011 SOCIAL MEDIA – A MARKETING BONANZA January 10, 2011 Gary A. Kibel Partner Davis & Gilbert LLP 212.468.4866 [email_address] @GaryKibel_law © 2011 Davis & Gilbert LLP Sal Conca Director of Affiliate Marketing NETexponent 212.981.2700 x216 [email_address] @ netexponent Wade Sisson Director of Marketing Schaaf-PartnerCentric 816.835.5316 [email_address] @ schaafpc
 
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[object Object],[object Object],[object Object],[object Object],TERMS, CONDITIONS, POLICIES, GUIDELINES, yada yada…
SERVICE PROVIDER IMMUNITY #1 – DIGITAL MILLENNIUM COPYRIGHT ACT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
SERVICE PROVIDER IMMUNITY #2 – COMMUNICATIONS DECENCY ACT ,[object Object],[object Object],[object Object]
 
COMMUNICATIONS DECENCY ACT ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],FTC REVISIONS TO ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING (GUIDES) OCTOBER 2009
FTC ENFORCEMENT ACTION ,[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA GOES MAINSTREAM ,[object Object]
QUESTIONS? Gary A. Kibel Partner Davis & Gilbert LLP 212.468.4866 [email_address] @GaryKibel_law Sal Conca Director of Affiliate Marketing NETexponent 212.981.2700 x216 [email_address] @ netexponent Wade Sisson Director of Marketing Schaaf-PartnerCentric 816.835.5316 [email_address] @ schaafpc

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Social Media – A Marketing Bonanza

  • 1. Presentation to Affiliate Summit West 2011 SOCIAL MEDIA – A MARKETING BONANZA January 10, 2011 Gary A. Kibel Partner Davis & Gilbert LLP 212.468.4866 [email_address] @GaryKibel_law © 2011 Davis & Gilbert LLP Sal Conca Director of Affiliate Marketing NETexponent 212.981.2700 x216 [email_address] @ netexponent Wade Sisson Director of Marketing Schaaf-PartnerCentric 816.835.5316 [email_address] @ schaafpc
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  • 6.  
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  • 13. QUESTIONS? Gary A. Kibel Partner Davis & Gilbert LLP 212.468.4866 [email_address] @GaryKibel_law Sal Conca Director of Affiliate Marketing NETexponent 212.981.2700 x216 [email_address] @ netexponent Wade Sisson Director of Marketing Schaaf-PartnerCentric 816.835.5316 [email_address] @ schaafpc