This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry.
Jonathan Treiber, CEO, RevTrax
13. New & Bigger Advertisers Online Revenues Store Revenues
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16. Contact Information Jonathan Treiber CEO RevTrax (t) 1-866-996-TRAX (8729) ext. 678 (m) 914.329.8933 [email_address]
Hinweis der Redaktion
Only 7% of retail sales occur online
Publishers should be getting compensated for in-store and phone sales. Digital media departments / channels want to know their contribution to in-store sales. Don’t just measure, drive cross-channel behavior. Get credit where credit is due… Mention RingRevenue with CJ
89% of consumers pre shop online before making an offline purchase
S&K Menswear, a leading regional apparel retailer with 130 locations in 26 states Key Results: 24.4% of clicked ads resulted in a printed coupon 22.9% of printed coupons resulted in a sale The average sale was $210.91, double the company average 46% new customers Given this data, the average click yielded $11.78 of in-store revenue for the client
Sites can drive consumer to print a coupon or send to mobile phone via SMS Typically, 10-20% of printed coupons are redeemed