We will explore recent state/federal actions, assess legal exposure risks to advertisers, affiliates and networks, and discuss best practices for avoiding and dealing with unwanted regulatory scrutiny.
Introducing the Analogic framework for business planning applications
Law Enforcement Risks for Advertisers, Affiliates, Networks
1. Affiliate Summit West 2010 Law Enforcement Risks for Advertisers, Affiliates and Networks Thomas A. Cohn , Of Counsel, Venable LLP (Moderator) Dean Graybill , Assistant Regional Director, Western Region, Federal Trade Commission David Katz , VP Corporate Development and General Counsel, Cyberplex Inc .
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4. SAME STANDARDS APPLY TO ALL PRODUCTS SAME STANDARDS APPLY IN ALL ADVERTISING MEDIA
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13. Before disseminating an ad, the advertiser must be able to support all objective claims with: COMPETENT AND RELIABLE EVIDENCE SUBSTANTIATION Advertisers must substantiate all objective performance, efficacy, health, and safety claims — express and implied — with: COMPETENT AND RELIABLE SCIENTIFIC EVIDENCE What would independent scientists with expertise in the field rely on?