This session will help people develop strategies that will work for the long haul, so they can avoid some of the ups and downs of SEO.

1. Futureproofing Your SEO Strategy Wil Reynolds – SEER Interactive

3. History Meta Tags & Cloaking Keyword Density PageRank Years (Real Content) Linking / Reciprocal Linking / Buying Linkbaiting / Social Media 1998 2007 Tech Savvy Marketing Savvy

4. History

6. History Video Google Universal Ask 3d Google One-Box Yahoo “One-Box” Linkbait Digg Del.ic.ous Reporting Links Google & Yahoo News Image Optimization Reputation Management Local Facebook / Myspace Social Media Wikipedia Directory Links PR Optimization Stumbleupon

8. Examples (after video / personal, what’s next?) http://www.techcrunch.com/wp-content/yahoodelicious.jpg

9. Examples (after video / personal, what’s next?) The search engines KNOW what converts on one site versus another…HOW? YOU TELL THEM! Conversion codes + Google analytics + Microsoft Gatineau + Landing Page Optimizer = FREE for you  & FREE Conversion data for Google. They have data on how well your site connects with their searchers.

10. Examples (after video / personal, what’s next?) http://www.techcrunch.com/wp-content/yahoodelicious.jpg

14. What do these kids have to do with linking?

23. Does Stuffing a KW Tag make you an SEO?

27. Futureproofing your SEO - Google How do you get here? What just happened to the value of this #1 Ranking and the Traffic it drove? How do you classify your info by Main Ingredient & Cuisine?

28. Futureproofing your SEO - Yahoo How do you get here? What just happened to the value of this #1 Ranking and the Traffic it drove?

29. Jock Itch, Google and your search strategy Here we go again. How does this affect mayoclinic.com traffic? What will they do about this?

30. Jock Itch, Google and your search strategy Look at what happens when you click on “treatment” How does this affect mayoclinic.com traffic? Puts them in #2! Uh oh

31. Jock Itch, Google and your search strategy

32. Integration of Video into the SERPS

34. What happens to the top SERP Value?

35. Gord Hotchkiss – Eye Study – Impact

39. How to Win? Do what you need to do TODAY to rank well ( http://www.youtube.com/wilreynolds ) PREPARE for what you need tomorrow!

40. Picking the right keywords – My Favorite Tool Who here has used MSN ad Intelligence?

42. Picking the right keywords And you can do it all in EXCEL (2008)

43. How to Win - Tools Always know what your competition is up to: Ranking Reports on your competition (Digitalpoint) Touchgraph - How are you doing building a theme? Are you competitors building the theme better? Review their links, determine value and follow Google Alerts Copernic Tracker (keep up with changes) Link value tools Competitive analysis Press mentions, what sources? Social Media Mentions Youtube Spyfu / quantacast / keyword volume on brand name (Google Trends or msn adlab) Mentions of SMEs at the sites of your competitors Mentions in forums: http://www.boardtracker.com/

44. How to Win? There are two constants with search 1 – It always changes 2 – the search engines are always looking to get the most relevant answers to people’s queries. How do you stay ahead? 1 – Read, Read, Read, experiment, experiment, experiment 2 – Develop a suite of digital assets around your business theme and continue developing them, when the next thing gets “hot” you’re covered