Experiential Marketing, Old Rules No Longer Apply
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This document discusses experiential marketing and provides guidance on designing an experiential marketing strategy. It notes that experiential marketing is a return to community engagement. It advises understanding your target market, goals, and how to track progress. It then outlines questions to consider for different experiential marketing approaches like networking, meetups, webinars, workshops and events. The document concludes by assigning homework to define one strategy, document how it addresses common questions and roadblocks, and how progress will be tracked through goals.
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Experiential Marketing, Old Rules No Longer Apply
- 1. www.ExpMarketingAcademy.com Experiential Marketing, Old Rules No Longer Apply Emily Leach @emilyleach
- 2. Who Am I? Emily Leach - @emilyleach 13 year veteran in SEO Founder SEO Academy (NM & AZ) Co-Founder TEDxABQ Albuquerque, NM (largest in US) Founder TEDxCorpusChristi Founder of genetically unemployable There’s more, but you get the idea … April 23, 2014 @emilyleach
- 3. Experiential Marketing is a return to community it is the art of engagement April 23, 2014 @emilyleach
- 4. Engagement Principle Engagement increases respect, appreciation, and natural partnership between you and your community. April 23, 2014 @emilyleach
- 5. Guess What … @emilyleach April 23, 2014 you’re already doing experiential marketing
- 6. Let’s Get Focused @emilyleach April 23, 2014 Understand your target market Get clear on your own goal(s) Know how you will track progress
- 7. Design Your Strategy @emilyleach April 23, 2014 Networking? Who do you want to meet? Why do they want to meet you? How will meeting you be different?
- 8. Design Your Strategy @emilyleach April 23, 2014 Meetup – Casual Events What location supports your meetup format? What topics will engage your audience?
- 9. Design Your Strategy @emilyleach April 23, 2014 Webinars What format will stand out for you? What topics will engage your audience? Who could help expand your voice?
- 10. Design Your Strategy @emilyleach April 23, 2014 Workshops Are you the one to lead a workshop? What location will support group acivities? How can you teach through group activities?
- 11. Design Your Strategy @emilyleach April 23, 2014 Events (Speaker, Conferences, etc.) What is the purpose for your tribe? Why would your tribe talk about your event? Who, How What, When and Where?
- 12. Homework: Design Your Strategy @emilyleach April 23, 2014 Define one strategy you can start experiential marketing with
- 13. Homework: Design Your Strategy @emilyleach April 23, 2014 Write out answers to the questions related to that strategy Document roadblocks to be overcome
- 14. Homework: Design Your Strategy @emilyleach April 23, 2014 How will you track your progress Set goals that have a track-able result
- 15. www.ExpMarketingAcademy.com Experiential Marketing, Old Rules No Longer Apply Emily Leach @emilyleach